1st AC

Thomas Nicholson

A naughty schoolboy&nbsp;goes on a sugar-fuelled rampage, in French director and graphic designer&nbsp;So Me's promo for Riton's infectious Sugar - featuring&nbsp;Soaky Siren.&nbsp;The eccentric promo sees the young rascal (played by&nbsp;Ethan Wesley) tear up the town, stealing various sugary treats in a riotous, explosive adventure - much to the dismay of the poor people trying to go about their day.With&nbsp;frantic, in-your-face cinematography, a great supporting cast,&nbsp;some laugh out loud moments - as well as some lively choreography - it's a brilliant video that takes a fun concept and pulls it right to the edge of absurdity... and the track couldn't have asked for a more catchy visual.&nbsp;[imgtoken data:1][imgtoken data:2]

United Kingdom

Oian Arteta

Road Casting

Yéléna Dos Santos

Lucy Isobel-bonner

So Me

Luke Tierney

Hands 

Iconoclast

Kim Jarrett

Krunal Saardani

Matias Boucard

Cora Rodriguez

Maëva Tenneroni

Lana Salfiti

Nycollas Abreu

George Cassavetti

Beau Williams

Ellie Spigariol

Laura Swaine

Molly Whiteley

Jon Echeveste

Thomas Canu

Ethan Wesley

Atlantic Records

Electronic

Riton ft Soaky Siren 'Sugar' by So Me

Riton-Ft.-Soaky-Siren-'Sugar'-by-So-Me

Detective, superhero, Mandela... and now hucksterish TV shopping salesman. Idris Elba can do it all - as he demonstrates in Jamie-James Medina's bright, breezy and multi-layered&nbsp;video for Big Talk, the actor's collab with Manchester producer duo&nbsp;Solardo.In the video, Idris is the charismatic host of&nbsp;BIG TALK, broadcasting live on lo-fi cams from a basement studio. As Solardo and two girls man the phones, he is delivering an evangelistic sermon for the financially interested - and his financial advice is entirely based around the mysterious substance of Ambergris - the unique form of waste product created by whales that can be used in making perfume.[imgtoken data:1]Medina employs some familiar devices of the shopping channel aesthetic, camerawork, stock footage, in-camera FX and titles - merging with 80s/90s&nbsp;music video greenscreen FX.&nbsp;But within the visual fun, there is something rather more serious going on. The insidiousness of the host and his message is where Idris comes into his own, enabling him to get his teeth into the character.&nbsp;&nbsp;&nbsp;As Jamie-James Medina explained in his treatment for the video: "Idris is the host of BIG TALK - a little show about BIG ideas. He produces a weekly sermon for the financially interested. He is part financial advisor, part spiritual guru. And all hustler. Beneath the views on the day’s business news, our host is operating a surreal and dangerous game of deception.[imgtoken data:2]"On this broadcast, he seems to only be interested in one very specific natural resource: ambergris aka whale vomit. In its purest form, the intestinal slurry can be found bobbing through the ocean, where it slowly hardens under the sun. Herman Melville, author of Moby Dick, described the smell of whale’s vomit as 'a faint stream of perfume.'&nbsp;It is this stream — the crystalized ambergris — that washes ashore and has become a highly coveted perfume ingredient, used to fix scent to skin. Indeed, a group of fishermen in Yemen stumbled upon a small chunk of the stuff in the belly of a dead whale in 2021, which they sold for $1.5 million."Our host looks into the camera and says, 'If you’re ready to storm the beaches in search of AMBERGRIS, then I have a deal for you! Call us right now on 0898-BIG-T£LK!'&nbsp;[imgtoken data:3]As the track continues to bang, we watch as the host pulls a brick of ambergris from his pocket and delivers a verse from Melville’s Moby Dick."A message on the&nbsp;dangers of human greed wrapped up into an alluring package - and it's a banging track. What more could you want?&nbsp;

Phoebe Shakespeare

Kibrea Carmichael

Salomé Pressac

Paix Robinson

Brittany Newman

Wizzo

Jamie-James Medina

Olwyn Fagan

Forever

Sam Alberg

Tim Sidell

Sasha Nixon

Najma Alimour

Rose Esme Lucas

Rob Barlow

Esther Edusi

Luke Farley

Yasmin Khan

Jessica Debruyne

Spencer Campbell

Alex Jimenez

Color Collective

Fons Schiedon

Ultra Records

Dance

Solardo & Idris Elba 'Big Talk' by Jamie-James Medina

Solardo-&-Idris-Elba-'Big-Talk'-by-Jamie-james-Medina

Jeb Hardwick directs a riveting&nbsp;performance promo for A Day To Remember.&nbsp;Shot in a haunting church interior, the video experiments with glitchy overlays and enigmatic cutaways to amplify the dynamic performance.&nbsp;The oversaturated colour scheme and bold lighting choices emphasise the contrast between the music and the location, and the clever use of match-cuts creates a feeling of unease throughout.&nbsp;

Ahmet Buyukcinar

Georgia Green

Jeb Hardwick

Jamie Whymark

Kode

Simon Mills

David Wright

Nathan Killham

Freddie Wright

Stephan Knight

Shamirah Sairally

Jonny Tully

CHEAT

Rock

A Day To Remember 'Miracle' by Jeb Hardwick

A Day To Remember: Miracle [OFFICIAL VIDEO]

CANADA's Lope Serrano's second video for Dua Lipa takes the colour-coded song-and-dance production of Physical in another sexy, surreal, and Western-themed direction. With the Director's Cut now released, Serrano's full vision is revealed.Cowboy and cowgirl clowns join Dua in a Victorian hall - the Grosvenor House Hotel in London - and ride invisible horses, wrestle gainfully with a giant floating egg, practice their lines - and of course line-dance.[imgtoken data:1]Of course its Dua Lipa who presides over all, memorably from the seat of a mechanical bull, and also donning the clown make-up -&nbsp;more assured and comfortable than ever as a bone fide music video icon.Like it's star, the whole video is stunning to look at - and blissfully enjoyable from start to finish.&nbsp;A gorgeously glamourous, fabulously&nbsp;frivolous fever dream.[imgtoken data:2][imgtoken data:3]&nbsp;

Lope Serrano

CANADA

MrMr

Karen Saurí

Marta Bobić

Nicolás Martinez De La Fuente

Oscar Romagosa

Alba Barneda

Ella Knight

Tristan Hefele

Tim Lorentzén

Jonny Lewis

Brendan Harvey

Justin Denchfield

Studio Augmenta

Lorenzo Posocco

Taff Williamson

Luke Hersheson

Lisa Eldridge

Dorita Nissen

Simon Izzard

Charm La'Donna

Carlos Font Clos

Eighty4

Marc Morató

Metropolitana

Hands London

Katie Dolan

Homespun

Dua Lipa 'Love Again' (Director's Cut) by Lope Serrano at CANADA

Dua Lipa - Love Again (Directors Cut)

Charlie Sarsfield directs an introspective promo for James Arthur's Medicine.&nbsp;Shot in an empty theatre,&nbsp;the hallucinatory visual sees Arthur perform in a maze of rooms, each littered with remnants of a pre-Covid world.&nbsp;The use of mirrors and reflection&nbsp;elevates the kaleidoscopic aesthetic, whilst vibrant washes of colour and strobe lighting - care of DoP Stefan Yap - heighten the fantastical concept."Working with James felt like a real moment for me," says Sarsfield. "Having been a runner at MTV five&nbsp;years ago and doing second camera, to now directing his first video off his new album made me feel extremely grateful for the journey I've been on."The vibe on set was great, and everyone had fun, and working closely with James through the whole process was special."

Charlie Sarsfield

Fred Bonham Carter

Andrew Rawson

Just Fred

Zoe Gunn

Chris Malin

Stefan Yap

Sam Fullerton

Anthony Neale

Lucy Berry

Final Cut

George K

Richie Oldfield

Marisa Garner Associates

Michael Lewin

Sony Music

James Arthur 'Medicine' by Charlie Sarsfield

James-Arthur-'Medicine'-by-Charlie-Sarsfield

SOB&nbsp;charts a tale of love and loss with Griff as our engaging guide, in their promo for Black Hole.&nbsp;Opening in a fashion design workroom, Griff is shown creating a garment when she slips up with the sewing machine - and opens up a rabbit hole connecting&nbsp;a maze of dreamlike vignettes.&nbsp;Boasting their impeccable eye for art direction and composition - first evident in their collection of videos for Collard - the director duo make their mark with this haunting&nbsp;yet endlessly engaging promo."The song speaks about the feeling that a part of you is missing, and we wanted to create a video using different media to push this idea," explain SOB."We used a scanner to show a fragmented divide between reality and inner self and contrasted the indoors with a vast nightscape to emphasise loneliness."&nbsp;

Poppy Ashton

Pulse Films

Rik Green

Lily Ashton

Elle Lotherington

Edgar Dubrovoskiy

Ali Baines

Chris Rogers

Kristof Szentgyorgyvary

Dominik Palgan

Louis Simonon

Kamran Rajput

Nami Galvan (assist)

Charles Stanley

Michelle Dacillo

Ben Cowan

The Quarry

Jason Moffat

Justin Du Pre

Ross McDowell

Lottie Llewellyn

Dom Mckiernan

Griff 'Black Hole' by SOB

Griff-'Black-Hole'-by-Sob

Rianne White directs a bold conceptual promo for her second collaboration with Ellie Goulding.&nbsp;Spanning breathtaking set builds, dynamic boxing setups and opulent styling, the genre-bending concept is an action-packed dive into new territory for Goulding.&nbsp;The use of choreography and movement throughout the setup explores the idea of togetherness and identity. And the explosive action of the boxing balances nicely with the more fluid and uniform dance setups.&nbsp;DoP Rina Yang contrasts luxurious gold&nbsp;lighting and water refractions&nbsp;with clinical blues and punchy&nbsp;silhouettes, elevating the aesthetic and helping to give each scene its own unique look.&nbsp;

Rianne White

Mayling Wong

Partizan Darkroom

Charlie Scannell

Tom Kelly

Rina Yang

Clare Fuller

Sol Saihati

Liz El Kadhi

Nathan Klien

Nick Latham

Lucy Wearing

Alex Gregory

The Mill

Charlie Morris

Claire Stubbs @ Mouthpiece

Semera Kahn

Hannah Lowe

Polydor

Alternative Pop

Ellie Goulding 'Love I'm Given' by Rianne White

Ellie-Goulding-'Love-I'm-Given'-by-Rianne-White

An underground club and a mysterious stranger spur a sexual&nbsp;awakening in Savvas Stavrou's video for The Irrepressibles.&nbsp;As packed nightclub crowds move in waves of robotic movement, the lead actor - played by&nbsp;Alistair Wroe - starts to dance without inhibition, embracing his sexuality and gender, and rejecting the fear-based limitations that society has imposed on him.&nbsp;DoP&nbsp;Matthew Emvin Taylor masterfully creates an intimate space between the vibrant red and blue strobes, with the lighting getting brighter and more abundant&nbsp;as the narrative unfolds, representing the character coming out of his shell and allowing himself to be seen properly for the first time.&nbsp;&nbsp;

Germany

Savvas Stavrou

Ailsa Vanessa Tapping

Edvin Dubrovskiy

Peter Stephanou

Matthew Emvin Taylor

Aaron Szogi

Daniel Draper

Marianthi Hatzidiki

Elle Mcmahon

Gary Coogan

Jonny Thorpe

Glassworks

Alistair Wroe

Paaliba Abugre

Daniel Harding

Lane Casting

Celine Poplawska

Femi Anderson

Davo McConville

Alternative Rock

The Irrepressibles 'Let Go' by Savvas Stavrou

The-Irrepressibles-'Let-Go'-by-Savvas-Stavrou

The brilliant Slowthai's acerbic view of&nbsp;Brexit Britain gets it's most overtly satirical video, referencing classic British cinema of the 70s, by directing team Crowns &amp; Owls.The young Northampton rapper suffers for his art too in Inglorious, putting himself through the mill in the video to make his point: dunked in a half-baptism, half-waterboarding by Establishment spooks in&nbsp;church, then having his eyes pinned open, echoing the brainwashing of Alex in Clockwork Orange.The second half of the video sees Slowthai teaming up with Skepta, on a tank,&nbsp;with red-garbed troops arranged like arrows and bearing customised Union Jacks. And then, the definition of Inglorious, to sum up a dismal episode in British history...&nbsp;

Crowns & Owls

Slowthai ft Skepta 'Inglorious' by Crowns & Owls

Thomas Nicholson

1st AC

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