Stylist

Soki Mak

Directing duo AB/CD/CD directs a mind-bending slice of pop magic for Mae Muller's I Wrote A Song - the UK entry at this year's Eurovision Song Contest.&nbsp;Taking it's lead from the&nbsp;infectious, bouncy vibe of the track the video by the French directing duo takes these qualities and amps them up to a hundred.&nbsp;Featuring a menagerie of glossy studio sets, the video - which was premiered on BBC ONE last Thursday, when the song was announced as Britain's entry to Eurovision - sees Muller lament her cheating ex, as she haunts him on a whimsical journey through dreamlike sets.&nbsp;Experimenting with perspective and a push-and-pull style narrative, it's exactly the kind of eccentric promo that a UK Eurovision entry needs, and is one of the most enjoyable videos of the year so far.&nbsp;[imgtoken data:1][imgtoken data:2]

United Kingdom

Sigita ŠimkŪnaitĖ

AB-CD-CD

Craig Dixon

OB Management

Katie Dolan

Darius Zalmonas

Persona.

Sam Holmes

Laura Thomas-Smith

Tom Wynbourne

Aidas Baltutis

Audrius Zelenius

Edgaras Naujalis

Sigita JonaitytĖ

Natalia Palomares

Oskar Pera

Zara Ali

Vincent Fleischmann

Mathieu Caplanne

Johan Luce-antoinette

Firm Studio

Mae Muller 'I Wrote A Song' by AB/CD/CD

Mae-Muller-'I-Wrote-A-Song'-by-Ab/cd/cd

A love story blossoms in the most unlikely of locations, in Fred Rowson's playful promo for Mae Muller.&nbsp;The video for I Just Came To Dance plays out like a Gucci shoot on a golf course, with a bit of The Virgin Suicides thrown in for good measure, and sees Mae attract the attention of a golfing guy with gorgeous looks but&nbsp;a flatlining personality.[imgtoken data:1]Mae can’t decide whether she wants to get with him or kill him. So, instead, she toys with him.Conceptually opposite to the lyrics of the track - you are definitely not meant to be busting moves in the middle of a golf course, but that doesn't&nbsp;stop&nbsp;Muller and friends -&nbsp;the video is imbued with director Fred Rowson's comedic, slightly surreal style, and it will keep viewers on their toes throughout.&nbsp;&nbsp;

Lucy Cooper

Kharmel Cochrane

Naomi Weijand

Darcey Simmons

Curtisha Kruythoff

Oluwatosin Omotosho

Sarah Adewunmi

Jade Denne

Fred Rowson

Tara Sadeghi

Blink

Emily Tedrake

Ryan Delahunty

Jack Reynolds

Laura Northover

Lizzie Jones

Kerry Green

Josh Brooks

Juan Minotta

Mark James

Claudimar Neto

Ross Kwan

Samuel Marr

Richard Fearon

Kelvin Chim

George Leo Manby

Black Kite Studios

Mae Muller 'I Just Came To Dance' by Fred Rowson

Mae Muller - I Just Came To Dance (Official Video)

Raja Virdi explores the thin line between good and bad for the big&nbsp;team-up of Marshmello, Mae Muller and Trippie Redd.&nbsp;The video for American Psycho takes place in a series of stylish custom-built sets, with a red and white colour scheme which represents the dichotomy of a toxic relationship.&nbsp;Muller and Redd thrive in their unique setups, and Virdi's use of dynamic transitions, animated elements and rhythmic editing keeps the video constantly engaging.[imgtoken data:1]"It was such a pleasure to direct this promo," says Virdi. "I'd been wanting to do a concept like this for a while and glad it fit the song so well. I love the themes of duality, and seeing the difference performance states of Mae between the red toxic sets and the white angelic sets."I really wanted to move the camera seamlessly between the spaces, keeping the visual constantly engaging with how we reveal new moments."Collaborating with my regular DOP Pieter Snyman and the insanely talented production designer Sarah Asmail&nbsp;ensured we found the rhythm for the piece and how best to give each space a unique feel for each artist on the song.[imgtoken data:2]"The turnaround was immense for this one with needing to shoot and deliver all within a week. But thanks to an insanely talented crew, we just about got there&nbsp;- albeit with little to no sleep, lol. Big ups to to my constant producers Joseph J Goldman and Greg Smith for pulling this one out of the bag - and MVP 1st AD Tom Kelly who made a crazy tight schedule work without compromise. My very talented regular post team made the process very smooth - editor Samuel Marr, colourist Connor Coolbear and VFX with Jakob Thorhallsson and Phil Woods."Thanks to team Marshmello, Mae &amp; Trippie for the trust in this one, and huge shout outs to the Astralwerks squad Joe, Luke and Loies for being so great all the way through."

Sarah Asmail

Talent Talks

Kirsty Oldfield

Oliver Whitworth

Raja Virdi

Greg Smith

Joseph J Goldman

Mouthpiece

Noir

Loies Kim

Joe Mortimer

Joe Sherno

Pieter Snyman

Javier Alejandro

Zoe Gunn

Tom Kelly

Austin Phillips

Alex Hudson

Josh Tue

Michael Mroczek

Homespun

Connor Coolbear

Electric Theatre Collective

Phil Woods

Jakob Thorhallsson

Astralwerks

Marshmello, Mae Muller, Trippie Redd 'American Psycho' by Raja Virdi

Marshmello, Mae Muller, Trippie Redd - American Psycho

Tash Tung delivers a brilliantly styled and art directed confection for new girl on the block Josie Man.For her track Baby Pink &amp; Blue, the director&nbsp;gives the singer the most colourful of starts, but makes it far more rich and sophisticated that the title suggests.This fashion-forward fantasy might be the most outright pop thing that Tash Tung has done so far in music video, and it looks like a terrific move.

Tash Tung

Eleri Evans

Harry Hardwick

Jeremy Valender

Mahalia John

Peter Bishop

Afra Zamara

Maya Man

The Quarry

John O’Riordan

Elena Argiros

Jake Whitehouse

Josie Man 'Baby Pink & Blue' by Tash Tung

Josie-Man--'Baby-Pink-&amp;-Blue-'-by-Tash-Tung

Having burst into our consciousness with Malamente and Piensu En Tu Mira, Flamenco-pop queen Rosalía moves from her collaboration with UKMVAs&#39; Best Directors CANADA to Henry Scholfield, the Best Pop Video UK winner of the past two years,&nbsp;for her stunning third video...And after <a href="https://www.promonews.tv/videos/2018/07/31/rosal%C3%ADa-malamente-cap1-augurio-canada/54330" target="_blank">Augurio</a> and <a href="https://www.promonews.tv/videos/2018/07/31/rosal%C3%ADa-pienso-en-tu-mir%C3%A1-cap3-celos-canada/54331" target="_blank">Celos</a>, we&#39;ve arrived at&nbsp;Éxtasis (or Ecstasy) for Di Mi Nombre, as we follow Rosalía on a pas de deux with the camera, recounting a story of a single sexual encounter, through its stages of passion, in a series of long take sequences. With Scholfield working with choreographer Charm La Donna, this is a journey through the&nbsp;spectrum of emotions - fantasy, doubt, lust &ndash; of&nbsp;un amor brujo&nbsp;(a bewitched love).it opens with a contemporary take on a controversial masterpiece - Goya&#39;s&nbsp;La Maja, which he painted twice, with the subject clothed in one,&nbsp;and nude in the other. Rosalía, on the bed that is focus of most of the action,&nbsp;is most certainly clothed here, and there&#39;s barely any flesh on show. But the sexuality, passion, and lust, is all there from start to finish. You just need to understand the language to fully appreciate it.Scholfield says: &ldquo;I&rsquo;d heard Rosalía&rsquo;s music back in January. I was enamoured by the raw, soulfulness of it and when we met it made sense. She&rsquo;s got a kind of deep river of emotion that runs through her, so for us it was just a case of finding the way to dip into it and translate it to screen.&rdquo;

Spain

Henry Scholfield

Caviar

Alfonso Cazalilla

Alexis Zabe

Charm La Donna

Craig Quinlan

Cartel Editorial

Xavi Santolaya

Laura Escribano

Angélica Roma

Exit Consultores Audiovisuales

La Panda Productions

Rosalía 'Di Mi Nombre (Cap.8: Éxtasis)' by Henry Scholfield

ROSALÍA - DI MI NOMBRE (Cap.8: Éxtasis)

Girls Aloud alum Nadine Coyle is back, as the glamourous and very demanding Lady Boss in Sophia Ray's video for the insanely catchy Go To Work.Sophia has Nadine strutting through her office&nbsp;in her fierce red pantsuit, ruling with a rod of iron, demanding greater productivity from&nbsp;her lazy waster of a man - all with enough sass, camp and glam to keep every veteran Girls Aloud fan very happy indeed.&nbsp;

Sophia Ray

Mayling Wong

Partizan

Claire Stubbs

Jack Hobbs

Matthew Emvin Taylor

Robin Webster

Brendon Harvey

Seth Crosby

Ciaran Beale

Stefan Bertian

Bea Sweet

Ben Harrex

Final Cut

Jonny Tully

Smoke &amp; Mirrors

James Hackett

Virgin EMI

Charlie Scannell

Nadine Coyle 'Go To Work' by Sophia Ray

Nadine-Coyle-'Go-To-Work'-by-Sophia-Ray

Nadia Lee Cohen&#39;s video for Elli Ingram takes your typical British greasy spoon&nbsp;and gives it a twist.The static stock characters, with some rather eccentric additions, take on a waxwork quality while taking it in turns to sing lines of the song that are applicable to their day to day lives and relationships. From grans with rightwing tabloids and overworked waitresses, to the less common sight of female bodybuilders still in workout costume, it&#39;s an almost-frozen moment that acts as a window into each of the character&#39;s lives.

Nadia Lee Cohen

Joe Browne

Bryony James

David Foulkes

Andrew Bradley

Tom Carpenter

William Pope

Frederica Hodgkinson

Jake Gallagher

Maria Asadi

Gaia Borretti

Oisín O'Driscoll

The Mill

Luke Simpson

Chloe Rosolek

Universal Music

Soul

Elli Ingram 'Table For Two' by Nadia Lee Cohen

Elli-Ingram-'Table-For-Two'-by-Nadia-Lee-Cohen

Marina Diamantis goes seriously glam&nbsp;down at the funfair in Charlotte Rutherford&#39;s delightful&nbsp;video for Blue - shot in Dreamland, the newly-renovated vintage&nbsp;amusement park in Margate.Charlotte also shot the stills for Marina&#39;s&nbsp;Froot album, and has applied her signature&nbsp;colourful and light-hearted&nbsp;style&nbsp;here - while reining-in the quirkiness of her previous work for Perfume Genius&nbsp;and others.Her interpretation of the lyrics&nbsp;-&nbsp;Marina&#39;s bid for&nbsp;one last night of fun with&nbsp;her&nbsp;ex-lover - are a mixture of&nbsp;retro-disco, high lamé, and femme fatale&nbsp;styling in a fittingly nostalgic-looking location. Plus some campy fortune teller thrown in...[imgtoken data:1]

Charlotte Rutherford

Julia Frost

Untitled

Natalie Arnett

Dan Stafford-Clark

James Dyer

James Davis

Amy Exton

Jess Padgham

Sami Knight

Ray Stevens

Jonny Epstein

Supple Nam

Atlantic Records

Marina and the Diamonds 'Blue' by Charlotte Rutherford

A choreography-led video for Anne-Marie&#39;s Karate directed by Scratch, based on karate moves; conceptualised by James Cousins and Anne-Marie&#39;s very own Karate sensei.

SCRATCH

Celine Abrahams

Neil Silverman

Luke Jefferson

Jim Bracher

Shadeh Smith

Atlantic

Anne-Marie 'Karate' by Scratch

Anne-marie-'Karate'-by-Scratch

Following his first video for&nbsp;<a href="http://www.promonews.tv/videos/2015/02/05/marina-and-diamonds-im-ruin-markus-lundqvist" target="_blank">I&#39;m A Ruin</a>, Markus Lundqvist&#39;s new Marina and the Diamonds&#39; video for&nbsp;Forget has him shooting in the studio, playing with controlled light.&nbsp;It&#39;s an interplay of&nbsp;opposites:&nbsp;a&nbsp;circular stage split in two has Marina Diamandis&nbsp;singing alone on one side, and with her band&nbsp;on the other. Alternating between white and black attire,&nbsp;she is sometimes shrouded in&nbsp;darkness and other times cast under a white&nbsp;light. The simple set-up is driven by glamour close-up&nbsp;shots of Marina&#39;s performance, staring down the camera.&nbsp;

Markus Lundqvist

Archie Hollway

Knucklehead

Mary Calderwood

Tony C Miller

Gavin Macarthur

Nick Crew

Danny Hayward

Ben Moth

Steve Ackroyd

Matt Osborne

Marina And The Diamonds  'Forget' by Markus Lundqvist

Marina-And-The-Diamonds--'Forget'-by-Markus-Lundqvist

Charlotte Rutherford, included in our list of the <a href="http://www.promonews.tv/videos/playlists/best-2014-top-20-new-directors" target="_blank">top new directors of 2014</a>, ended last year on a flourish of Perfume Genius. She followed up her video for <a href="http://www.promonews.tv/videos/2014/09/20/perfume-genius-grid-charlotte-rutherford" target="_blank">Grid</a> with another extravaganza of gorgeous&nbsp;lo-fi surrealism for PG&#39;s Fool, a video made for the Urban Outfitters Music Video Series.Mike Hadreas aka Perfume Genius dons his gold rollerskates before embarking on&nbsp;logic-defying, archly humourous&nbsp;scenarios at a typical British cornershop and a local dance studio - also involving his dancers in fetching bird costumes,&nbsp;and rollerskating backing singers.There&#39;s more about the shoot, and lots of on-set pics, on the <a href="http://blog.urbanoutfitters.com/blog/perfume_genius?cm_re=BLOG-_-POSITION_3-_-perfume_genius" target="_blank">Urban Outfitters blog</a>.&nbsp;

Rob Jelley

Perfume Genius 'Fool' by Charlotte Rutherford

Soki Mak

Stylist

14 videos featuring Soki Mak

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