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Nadine Coyle 'Go To Work' by Sophia Ray

Promonews - 19th Sept 2017

Girls Aloud alum Nadine Coyle is back, as the glamourous and very demanding Lady Boss in Sophia Ray's video for the insanely catchy Go To Work.

Sophia has Nadine strutting through her office in her fierce red pantsuit, ruling with a rod of iron, demanding greater productivity from her lazy waster of a man - all with enough sass, camp and glam to keep every veteran Girls Aloud fan very happy indeed.

 

SOPHIA RAY:

"I wanted this video to hold a slight homage to those '80s flicks like Working Girl, as well as those classic Diet Coke 80s ads.

"Nadine takes centre stage as Mega Diva Lady Boss, in an office filled with her intern babe squad. I wanted the video to work like two loops, with each loop becoming a little more surreal and hyped up as Nadine struts through it and the edit progresses, props and loose choreography changing and developing subtly throughout. The vibe of the video is embracing female power but with an editorial high fashion edge.

"I really enjoyed collaborating with Nadine when it came to shaping her performance for the video. The vibe needed to be that perfect mix of being fierce but also slightly tongue-in-cheek with a cartoon like playfulness to it - and she totally nailed it!"

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Promonews - 19th Sept 2017

Tags

  • Performance
  • Pop
  • Office
  • Working Girl

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Credits

Production/Creative

Director
Sophia Ray
Producer
Mayling Wong
Production Company
Executive Producer
Claire Stubbs
Production Manager
Jack Hobbs
1st AD
Kerry Green

Camera

Director of Photography
Focus Puller
Robin Webster
2nd AC
Brendon Harvey

Lighting/Grip

Gaffer
Seth Crosby

Art

Art Director
Ciaran Beale

Wardrobe

Wardrobe
Soki Mak
Hair
Stefan Bertian
Make-up
Bea Sweet

Editorial

Editor
Ben Harrex
Editing company
Final Cut

Grading

Colourist
Jonny Tully
Colour grade company
Smoke & Mirrors

Agent

Director's Representation

Commission

Commissioner
James Hackett
Label
Virgin EMI

Misc

Production Assistant
Charlie Scannell

Promonews - 19th Sept 2017

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