Director of Photography

Sam Hardy

Magazines come to life in Chloe Hughes'&nbsp;VFX-heavy promo for Riton and Raye.&nbsp;Sitting in a waiting room, we see a cast of characters flicking through various glossy magazines, which burst into life in a series of vivid performance setups.&nbsp;Shifting from space-age sunbeds to floating cabin seats, Raye brings her magic touch to each concept, blurring the lines between high fashion and high concept with&nbsp;playful charm.&nbsp;The seamless VFX complement the colourful, quirky vignettes, and Hughes's ambitious promo emanates a sense of fun and nostalgia that makes it an utterly enjoyable watch.&nbsp;

United Kingdom

Chloe Hughes

Chance Wilson

Ammolite

Sam Holmes

Ella Woollgar

Ffion Kunz

Jack Reynolds

Sam Rawlings

Will Crafts

Nathan Mathews

Furmaan Ahmed

Lauren Groves

Alex Price

Olly Fisk

Alexandre Nerzic

Tag Collective Arts

Asad Naveed

OB Management

Michael Lewin

Ministry of Sound

Riton, Raye 'I Don't Want You' by Chloe Hughes

Riton,-Raye-'I-Don't-Want-You'-by-Chloe-Hughes

DC has a paranoid mind in Dir. Lx's fourth collaboration with the artist.&nbsp;The video for Paro(noia) builds upon the suspicious themes of the track, presenting DC in a series of vignettes, weighed down by a lingering sense of danger.&nbsp;Glitchy edit effects and an out-of-body perspective elevate the minacious vibes, and eagle-eyed viewers may notice the hoodie DC wears - displaying the quote "Only the Paranoid Survive" - which was first introduced in <a href="https://www.promonews.tv/videos/2020/05/21/dc-neighbourhood-dir-lx/64919">2020's Neighbourhood.&nbsp;</a>Brilliant work with a fresh aesthetic, and standout performances from the artist and the supporting cast.&nbsp;

Dir. Lx

Ellis Fox

Greatcoat Films

Kareem Adeshina

Michael Moore

Toby Leary

Denis Yildiz

Nevzat Altinisik

Eliot Morris

Anthony Hensman

Chris Bell

Creep Post

Yvonne Newman

Las Bandas Be Brave

Patricia Odje

Hip Hop

DC 'Paro(noia)' by Dir. Lx

Dc-'Paro(noia)'-by-Dir.-Lx

Dir. Lx directs a playful performance promo for Jay 1 featuring KSI.&nbsp;Boldly vibrant and hypnotic, Dir. Lx's often&nbsp;understated style is turned on its head, in a tour de force of set builds, vivid styling and nostalgic conceptual setups.&nbsp;The performances are key, of course, and both artists bring their A-game, ramping up palpable energy from scene to scene, whilst Lx's eye for composition is on display from start to finish.&nbsp;

Gil Kolirin

Paolo De Battista

JP Garcia

Ella Violetta

Vivian Nwonka

Kiera Liberati

Babyface

Coco Hirani

Alex Gregory

The Mill

Denova Media

Elena Argiros

Grime

Jay 1 ft KSI 'Swerve' by Dir. Lx

Jay-1-Ft.-Ksi-'Swerve'-by-Dir.-Lx

Gemma Yin directs a heartwrenching performance promo for German singer-songwriter Zoe Wees.&nbsp;Opening with a dedication to her great grandmother, themes of loss and hurt bleed into every frame of the visual, present in snapshots of memories and reminders of those who are no longer with us, as Yin experiments in the video&nbsp;with light, movement and sculptural forms around Zoe.Empty seats are tucked under&nbsp;a table, blurred visions of departed family members linger in the background - powerful iconography that is universally relatable and fitting to the concept.[imgtoken data:1]&nbsp;The use of colour is especially inspired, cutting from desaturated setups reflecting an overwhelming feeling of emptiness, to shimmering&nbsp;golds and ambers, representing a sense of power and transcendence.&nbsp;This will quite possibly be the first time many viewers see and hear Zoe Wees, and Yin has created the most impressive of introductions, celebrating the energy and presence of the up and coming artist.[imgtoken data:2]&nbsp;&nbsp;[imgtoken data:3]

Germany

Gemma Yin

Abiola Rufai

Leanna Smith

Phillips Nortey

Jake Gabbay

James Hills

Jomar O'Meally

Sam Crook

Jennifer Kidd

Caroline Morin

Wash

Targa Sahyoun

Zoe Wees 'Hold Me Like You Used To' by Gemma Yin

Zoe-Wees-'Hold-Me-Like-You-Used-To'-by-Gemma-Yin

Dir. Lx directs the latest edition of Apple Music's The Agenda series, for Central Cee's Ruby.&nbsp;With Ruby sampling Foreigner's iconic Cold As Ice, we are presented with abstract snapshots of tales from Central Cee's tough neighbourhood in West London, including a young girl's story, as she is shown caught up in a cycle of abuse and neglect.&nbsp;With the rapper's prodigious storytelling skills exploring the&nbsp;pressures faced by underprivileged youth in Ruby, Dir Lx lends his cinematic, trademark style to the concept, layered with glitchy overlays and a frenetic edit style.[imgtoken data:1]&nbsp;

Jen Woodhouse

Luke Goodrich

Sam Meyer

Louis Vella

Asia Rose Kilgallon

Sonny Horwell

Janice Mahenge

Simmi Virdee

Kya Brame

Central Cee 'Ruby' by Dir. Lx

Central-Cee-'Ruby'-by-Dir.-Lx

Daniel Broadley directs a mesmerising promo for Nick Jonas' This Is Heaven, the latest entry from his Spaceman album campaign.&nbsp;We open on Jonas writing lines on a typewriter, detailing a spaceman whose jetpack ignites and launches him skyward - a nod to the final scene of his <a href="https://www.youtube.com/watch?v=V3cF_AuwZIc" target="_blank">previous video</a>.&nbsp;From there, the artist is shown in a variety of performance vignettes, each with a distinctly dystopian&nbsp;sci-fi vibe, tying into the abstract aesthetic of the campaign so far.&nbsp;Shot across a handful of stunning locations, Stefan Yap's&nbsp;cinematography elevates the concept to cinematic heights, delivering on the larger than life promise of Jonas' latest project.&nbsp;

Daniel Broadley

James Cross

Kode Media

Nathan Killham

Michelle Cheung

Jack Wiles

Chris Malin

Stefan Yap

Chris Steel

Elisa Spigariol

Christopher J Orr

Mark Stewart

Jess Morgan

Avo Yermagyan

Mekel Bailey

Charle Mcewen

Joseph Bicknell

Company 3

Claire Stubbs @ Mouthpiece

Nick Jonas 'This Is Heaven' by Daniel Broadley

Nick-Jonas-'This-Is-Heaven'-by-Daniel-Broadley

Dan Searle directs a brooding, industrial promo for Architects.&nbsp;Packed full of haunting iconography and dilapidated textures, the video for Animals is led by an explosive performance and a series of punchy cutaways, which encompass the track's concept.&nbsp;Dark and exhilarating, this is a comeback to remember, and a great sign of things to come for the metalcore fivesome.&nbsp;

Dan Searle

Jamie Whymark

Frankie Willcock

Sy Turnbull

Kate Eccarius

James Malamatinis

Paul Molloy

Ash Halliburton

Tottie O'clee

Grace Sinnott

Dan Moran

Metalcore

Rock

Architects 'Animals' by Dan Searle

Architects-'Animals'-by-Dan-Searle

Millicent Hailes injects a dash of&nbsp;Spain into middle England in her video for new artist Hope Tala.The setting could not be more suburban, but Hope's song All My Girls Like To Fight is all about feisty females, so her performance is accompanied by dancers who bring the passion of flamenco and bullfighting to proceedings. Without the bulls, thankfully.Shot in suburban London, Hailes directed this remotely from Los Angeles - and DoP Beatriz Sastre makes it look as bright and colourful as Barcelona.

Millicent Hailes

Poppy Ashton

SixTwentySix

Austin Barbera

Beatriz Sastre

Joshanne Dar

Marty McMullan

James Hackett

Jake Krask

Hope Tala 'All My Girls Like To Fight' by Millicent Hailes

Hope-Tala-'All-My-Girls-Like-To-Fight'-by-Millicent-Hailes

KLVDR creates a brooding, subtly slick visual for this heavyweight team-up of Da Beatfreakz, DigDat, Dutchavelli and B Young.Shot in various locations within an&nbsp;industrial warehouse space, each set-up is visually impressive, with excellent cinematography from Harry Wheeler, and grade from Alex Gregory; a riveting edit from Sam Hardy, and VFX enhancement from We Are Covert. &nbsp;Ultimately its&nbsp;beautifully-crafted return to the medium from&nbsp;KLVDR,&nbsp;precision-tooled for maximum impact.&nbsp;&nbsp;

KLVDR

Pulse Films

Rik Green

Rachel Bashford

Jonathan Sidwell

Harry Wheeler

Marcus Albertsen

Liam Meredith

Murdo Hepburn

Edit Egg

We Are Covert 

Marisa Garner Associates

Alize Demange

Da Beatfreakz x Digdat x Dutchavelli x B Young '808' by KLVDR

Da-Beatfreakz-X-Digdat-X-Dutchavelli-X-B-Young-'808'-by-Klvdr

DoP Rik Burnell makes his directing debut with this engrossing black and white visual for Tiana Major9, inspired by the work of photographer&nbsp;Horace Ové.&nbsp;Infused with a sense of style and authentic charm, the visual focuses purely on Tiana's performance, switching from industrial interiors to festival-inspired exteriors.&nbsp;Burnell's choice of locations are a perfect match for the concept, feeling very much like London without any obvious signs or landmarks, capturing a palpable atmosphere and a sense of the hustle and bustle around every corner.&nbsp;

Rik Burnell

Kai Newton

Jo Joyce

Paintedbyesther

Dan Levy

Aspect Pictures

Emmanuelle Cuny

Capitol Records

Soul

Tiana Major9 'Think About You' by Rik Burnell

Tiana-Major9-'Think-About-You'-by-Rik-Burnell

Meeks &amp; Frost channel old school R&amp;B vibes in their video for Alana Maria's Happier.&nbsp;Best known for their multi-format videos for the likes of <a href="https://www.promonews.tv/videos/2020/03/05/sl-ft-pa-salieu-hit-block-meeks-frost/63656">SL and PA&nbsp;Salieu</a>, the director duo confidently move into nostalgic territory with Maria's debut visual.&nbsp;Complete with crossfades and plenty of casual Dutch angles, the 90's aesthetic comes through thick and fast, paying homage to the golden era of R&amp;B videos.&nbsp;DoP&nbsp;Rik Burnell's close attention to camera movement and composition, and the inclusion of posed close-up shots with super soft lighting, stays true to tradition and the iconography of the period.&nbsp;

Meeks & Frost

Paolo De Batista

Oliver Bingham

Charlie Tierney

Kristof Szentgyorgyvary

Emmanuella Megkistou

Sukhy Bhandal

Max Colt

Nicola Sheppard

Atlantic Records

Alana Maria 'Happier' by Meeks & Frost

Alana Maria - Happier

Klaas Diersmann tells a supernatural-edged love story&nbsp;set in spectacular Irish landscapes for Twin Atlantic.The Glasgow band's lead singer&nbsp;Sam McTrusty plays the male half of a troubled relationship in which his partner is lured by the strange pink neon shapes&nbsp;that float around the lush Kildare countryside. Diersmann's integration of these alien lights and shapes is brilliantly done through practical effects and post VFX is brilliantly done to give the video its attractively ethereal atmosphere.“After an initial chat with Klaas, I knew he understood the vision for the video instantly," says McTrusty.&nbsp;"I was blown away by the remote beauty of Kildare, Ireland, and it only added to the mystique.”

Klaas Diersmann

Sandra Spethmann

Joseph Daly

Drew Maitland

Aidan Gault

JJ Sullivan

Gosia Zur

Mark O'Rourke

Quinton Faulkner

Aisling O'Carroll

Vic Parker

Raised By Wolves

Ralph Pinel

Olwen Catherine Kelly

Ailsa Robertson

Virgin EMI

Twin Atlantic 'Barcelona' by Klaas Diersmann

Twin-Atlantic-'Barcelona'-by-Klaas-Diersmann

Liam Payne takes to the coast in Similar But Different's video for Live Forever.&nbsp;Shot across the Isle of Wight and Dorset, Payne is unphased by the British weather as he echoes James Bond, climbing out of the freezing water in his underwear and posing topless in high winds. Joined by a handful of friends in one scene, he&nbsp;drifts around an empty car park whilst hanging out of a car window, letting his metaphorical hair down and enjoying the spontaneity and uncertainty that life brings. None of us can live forever so why not have fun whilst we're here?&nbsp;Favouring abstract shots and fashion film style montages, the directing duo (made up of&nbsp;Dani Girdwood &amp;&nbsp;Charlotte Fassler) present a fresh aesthetic for Payne that is&nbsp;rugged and masculine, but appealing to all audiences.&nbsp;

Similar But Different

Liam Payne & Cheat Codes 'Live Forever' by Similar But Different

Sam Hardy

Director of Photography

Videos featuring Sam Hardy

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2018 (9)

2012 (1)

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