Editor

Sally Cooper

Here&#39;s the latest Ruthless Cuts, Cut+Run&#39;s excellent Behind The Video series premiering here once again on Promonews. And this time RC&#39;s Sophia Melvin talks to Joe Connor about his MVA-nominated video for Coldplay&#39;s Everglow.&nbsp;Not only does Joe&nbsp;reveal the secrets of how they achieved&nbsp;his scenario, where an ice dancer performs the routine of a couple on her own, he also explains how his concept had echoes in dancer Tanya Klobe&#39;s (and her invisible partner&#39;s)&nbsp;own backstory.&nbsp;The way he tells it is just about as moving as <a href="http://www.promonews.tv/videos/2017/03/21/coldplay-everglow-joe-connor" target="_blank">the video itself</a>.

United Kingdom

Sophia Melvin

Chris Hutchings

Cut+Run

Jungle

Jack Doyle

Ruthless Cuts: Coldplay 'Everglow' by Joe Connor

RuthlessCuts_Coldplay_Everglow

Directing duo I Owe Youth has&nbsp;teamed up with North London singer-songwriter&nbsp;Zak Abel to make his new promo for Everybody Needs Love -&nbsp;where his soulful style of&nbsp;pop music meets table tennis.&nbsp;And boy, is Zak very good at both - as you might expect of someone who ditched the chance to be a table tennis pro for a music career.&nbsp;The video is a serious feat of coordination, with the multi-talented artist&nbsp;singing, dancing, and&nbsp;playing table tennis, in a demanding&nbsp;choreography&nbsp;where he doesn&#39;t miss a beat and hardly breaks a sweat.&nbsp;

I Owe Youth

Katie Lambert

Caviar

Ore Okonedo

Ailsa Vanessa Tapping

Patrick Meller

Shawn White

Joseph Bicknell

Joceline Gabriel

Kerry Green

Christian Swain

Neil Blakesley

Ewan Macfarlane

Charlie McEwen

Supple Nam

Chris Amfo

Dan Curwin

Atlantic Records

Tom Wilkinson

Jeff Vines

CHEAT

Singer-songwriter

Zak Abel 'Everybody Needs Love' by I Owe Youth

Zak-Abel-'Everybody-Needs-Love'-by-I-Owe-Youth

Ben Craig, whose commercials include ads for Assassin's Creed&nbsp;and Scottish Fire &amp; Rescue, has now made his music video debut with this dark and&nbsp;visceral effort for rock band&nbsp;Fears' The Squeeze.Beautifully shot by Ben Moulden, Craig takes the song's theme of the financial 'squeeze' and lyric "ain't nobody going home tonight" to weave a tale of violence and revenge, as&nbsp;the band's&nbsp;lead singer finds himself at the mercy of a vicious group of City boys.

Ben Craig

Tim Daukes

Mike Wells

James Cross

Dan Precious

Ben Moulden

Barny Crocker

Jomar O'Meally

Neil Wallis

Amie English

Mori Sert

Jim Bracher

The Mill

Luis Martin

Joseph Tang

Sony Atv

Adam Fenwick

Scott Taylor (Morphic)

Fears 'The Squeeze' by Ben Craig

Fears-'The-Squeeze'-by-Ben-Craig

Matt Lambert&#39;s lovely docu-video&nbsp;piece for Declan McKenna&#39;s&nbsp;Paracetamol&nbsp;offers up&nbsp;an intimate glimpse into&nbsp;the lives and emotional&nbsp;struggles for acceptance&nbsp;of two best friends on the LGBT&nbsp;spectrum, one trans boy, the other a gay young man.It&#39;s a simple and&nbsp;emotional work which feels profoundly modern, with handheld vlog-style footage from the cast as&nbsp;natural chemistry plays out between them. It&#39;s a perfect visual addition to the song, which the teenage singer-songwriter Declan&nbsp;McKenna wrote as a reaction to the&nbsp;tragic suicide of American transgender teen Leelah Alcorn.

United States

Matt Lambert

Juliette Larthe

Hannah Bellil

Ella Knight

Tara St Hill

Gabi Norland

Ines da Costa Duarte

Josie Williams

Cassandra Rutledge

Sally Finnigan

David Glass

Cut & Run

Jason Wallis

Electric Theatre Collective

Poppy Pierce

Prettybird

Indie, singer-songwriter

Declan McKenna 'Paracetamol' by Matt Lambert

Declan McKenna - Paracetamol (Official Video)

Darren Statman has directed this highly&nbsp;dramatic love story&nbsp;for&nbsp;Brian Fallon&#39;s Painkillers, featuring Skins actor&nbsp;Alex Arnold playing&nbsp;a young man who is in love with a girl who is&nbsp;stuck in an emotionally abusive relationship.Set in a pub, we see our protagonist&nbsp;drinking a pint at the bar, watching over the young woman&nbsp;as she&nbsp;struggles to leave her&nbsp;manipulative partner... until he confronts them and&nbsp;things come to blows outside the pub.

Darren Statman

Jamie Whymark

Nathan Killham

Kode Media

Mark McPadden

Sam Care

Ralph Messer

Pete Wade

Scott Heapy

Amelia Johnson

Timothy Lord

Gemma Stafford

Cut + Run

Toby Tomkins

Alexander Arnold, Jasmine Blackborrow, Alex Walton, Alex Payne, Jamey May, Luke Rollason

Tasmin Taylor

Carrie Sutton

Stacy Vaughan

Rock

Brian Fallon 'Painkillers' by Darren Statman

Brian-Fallon-'Painkillers'-by-Darren-Statman

For the promo to his debut single Devil On My Shoulder,&nbsp;up and coming singer DC Kid hooks up with Jonny Kight for the promo.Shot in various parts of London at night, Jonny&#39;s low-key shoots reflects the subtle melancholy within the track, as he documents young people out having fun, but revealing&nbsp;you&#39;re never more alone than when in a crowd...

Jonny Kight

Short Films

James Dawson

Will Jasper

Daniel Kolditz

Romaine Foster

Rosy Pearce

Julien Biard

Finish

Rebecca Lofvenmark

Wildlife Entertainment

Electronica

Ballad

D/C 'Devil On My Shoulder' by Jonny Kight

D/c-'Devil-On-My-Shoulder'-by-Jonny-Kight

X Factor winner Matt Cardle&nbsp;and former Spice Girl Melanie C&nbsp;team up in this video for&nbsp;Loving You - the first track to be lifted from Cardle&rsquo;s forthcoming album Porcelain &ndash;&nbsp;directed by Jonny Kight, who gives this performance video an element of sophistication.We see Matt and Mel occupy different rooms throughout a large house, always separate, with snippets of their now-lost intimacy &ndash;&nbsp;until it leads to the climatic kiss...&nbsp;&nbsp;

Jana Nouskova

Ciro Candia

Ran Geffen

Alex Finlayson

Chris Belcher

Anthony Ward

Craig Davis

Francesca Massariol

Nicola Wake

Ilona Russell

Caroline Frazer

Andy Copping

Cheryl Payne

OB Management

Katie Dolan

Matt Cardle & Melanie C 'Loving You' by Jonny Kight

'Loving You' Matt Cardle and Mel C

Shot around his sold-out shows at the world-famous Troubadour club in West Hollywood, Tom Odell delivers a brilliant performance in Jamie Thraves&#39; excellent,&nbsp;thought-provoking new video for his song Another Love.Working on two levels as a short film and music promo, Tom is frantically on the search for a missing lover (played by Sarah Navratil), posting notices at every opportunity and culminating in one almighty twist.Writing on his website, Tom says: &quot;A few months back, a director called Jamie Thraves got in touch with an idea for a short film for Another Love. He&rsquo;s made some of my favourite videos and films and I jumped at the chance to work with him.&nbsp;&quot;I&rsquo;ve always been fascinated by the power of music in film and how they work together&nbsp;and Jamie&rsquo;s idea kinda blew me away. We shot it in LA a few weeks back, and I co-star with this dog called Patch and a brilliant actress.&quot;

Jamie Thraves

HSI London

Beth Montague

Dawn Rose

Danny Hiele

Jason Fijal

Aubery Binzer

Abraham Esparza

Duncan Russell

Dan Millar

Columbia Records

Challenged Productions

Kim Dellara

Smoke & Mirrors

Singer/Songwriter

Tom Odell 'Another Love' by Jamie Thraves

Jonny Kight brings an unusual touch to his promo for Burns&#39; pounding club tune Limitless - unusual in that the club is a beautiful derelict church and the clubbers a bewigged king and his antique entourage.
Beautifully shot through layers of dust by DP Ciro Candia, the King (played by stage actor Richard Franklin) and his courtiers watch as ballet dancers Nic Zabilowicz and Natalie O&rsquo;Brient do their powerful stuff all juxtaposed by the thumping soundtrack...

Short-Films

Dulcie Kellett

Tamsyn Mystowski

Daisy Azis

Stephanie G-M

Daniel Millar

Sony Music

Burns 'Limitless' by Jonny Kight

Burns 'Limitless'

Now represented by Partizan, Zaiba Jabbar demonstrates her unique eye for colour in this cool, stutter-edited promo to partner the dreamy, indie swirl of Crystallized by Parisian singer-songwriter Melody Prochet &ndash; aka Melody&rsquo;s Echo Chamber.

Zaiba Jabbar

Brett Webb

Partizan Darkroom

Claire Stubbs

Harriet Towler

Brian Fawcett

Aoife Mckim

Alex Gunn

Xènia Gasull

Sian Duke

Elliot Stevens

Sam Jones

Matt Osborne

Arri Media

Panalux

Indie

Melody’s Echo Chamber ‘Crystallized’ by Zaiba Jabbar

'Demon Days' is a fabulous short focusing on the work of inventive super-chef Alvin Leung for culture mega-blog NOWNESS. It's a astounding array of incredible short shots and the effect is terrific. The film features top DoP David Procter putting Ryan's alien, culinary visuals into reality.
Ryan says: "The 'Demon Chef' project was always going to be a challenge to make, as with all my work I prefer to shoot everything 'in camera' and as this is hard in photography, its even more difficult in film. I believe shooting everything 'in camera' brings another dimension to the work that CGI can't bring. I met with Thomas Petherick (set designer) and David Procter (DoP) to discuss what I wanted to achieve. 
"There was lots of plans, drawings and ideas on techniques, cameras to use and how we can make sure everything is kept abstract. So working with macro lenses to play with object sizes, chemicals, explosives, blow torches, inks, speakers and blenders we set out to create an abstract World that referenced the importance of creativity, innovation, science &amp; food culture. From burning meat to look like meteorites, dripping liquid metal on to pineapple's to making steaks look like mountain ranges and creating Universes in blenders."

Ryan Hopkinson

David Procter

Tom Turley

Chris Rogers

Stephen Whelan

Sound Node

'Demon Days: Alvin Leung' by Ryan Hopkinson

'Demon-Days:-Alvin-Leung'-by-Ryan-Hopkinson

Arriving hot on the heels of his video for <a href="http://www.promonews.tv/2012/10/02/jake-bugg-two-fingers-directors-cut-by-jamie-thraves/" target="_blank">Jake Bugg</a> , Jamie Thraves delivers his second for new home HSI London in the form of this sumptuous promo for Kristina Train's Dark Black. 
Taking his cue from the lyric, Jamie paints it black and, matching the dreamy tempo, delivers a superb, slow-burning affair with props to Sarah Ashcroft-Leigh for her tasteful art direction.

Ben Todd

Sarah Ascroft

Aradia Corckett

Oliver De Almeida

James Bamford

Julia Frost

Kristina Train 'Dark Black' by Jamie Thraves

Jamie Thraves's first work at his new production company base HSI London is a superb video for Jake Bugg's Two Fingers.
A bright and breezy portrait of the (very) young troubadour and his mates in his home neighbourhood of Clifton in Nottingham, is suddenly tempered by a dramatic sequence of Jake's volatile, alcoholic homelife - featuring his mum, played by Vicky McClure (This Is England, A Room For Romeo Brass) and her boyfriend (Craig Parkinson - Control, Four Lions).

Ruth Crawford

Eve Marie Coles

Vicky McCure &amp; Craig Parkinson

Jake Bugg 'Two Fingers' (Director's Cut) by Jamie Thraves

Sally Cooper

Editor

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