X Factor winner Matt Cardle and former Spice Girl Melanie C team up in this video for Loving You - the first track to be lifted from Cardle’s forthcoming album Porcelain – directed by Jonny Kight, who gives this performance video an element of sophistication.

We see Matt and Mel occupy different rooms throughout a large house, always separate, with snippets of their now-lost intimacy – until it leads to the climatic kiss...