Here's the latest Ruthless Cuts, Cut+Run's excellent Behind The Video series premiering here once again on Promonews. And this time RC's Sophia Melvin talks to Joe Connor about his MVA-nominated video for Coldplay's Everglow. 

Not only does Joe reveal the secrets of how they achieved his scenario, where an ice dancer performs the routine of a couple on her own, he also explains how his concept had echoes in dancer Tanya Klobe's (and her invisible partner's) own backstory. 

The way he tells it is just about as moving as the video itself.