Hair

Rio Sreedharan

Aidan Zamiri and&nbsp;Yuma Burgess co-direct the mesmerising visual for FKA Twigs' latest release.&nbsp;In the video, we see the artist perform in front of camera, as the image is perpetually distorted and warped through an AI algorithm, making full use of Burgess' speciality as a visual artist.&nbsp;The resulting effect is a trip head-first into the uncanny valley, as different details of Twigs' face and body distort into something otherworldly and surreal, creating a haunting yet strangely engrossing effect.&nbsp;

Stefania Lucchesi

Matthew Josephs

Aidan Zamiri

Yuma Burgess

Tom O'Driscoll

Object & Animal

Morgan Clement

Kash Powell

FKA Twigs 'Pamplemousse' by Aidan Zamiri, Yuma Burgess

FKA twigs - pamplemousse

Charlie Sarsfield and FILFURY join forces to deliver this&nbsp;outstanding promo for Mabel and 24kGoldn.&nbsp;Shot across London and LA, the video for Overthinking captures Mabel at a houseparty&nbsp;struggling to connect with the atmosphere, her mind elsewhere and focused on internal struggles. Meanwhile, 24k is shown on the streets of LA at sundown in a vintage BMW, shot against the iconic skyline.&nbsp;"Overthinking is an ambitious project, one that I was super excited about," says Charlie Sarsfield. "When pitching on the video I really wanted to push Mabel out of her comfort zone, leaning into the meaning of the song which is about wild nights out, but the anxiety and vulnerability which can come with that. This meant that Mabel had to act and perform in a way we haven’t really seen her do.<blockquote>I really wanted to push Mabel out of her comfort zone.</blockquote>"We knew we wanted this performance to exist in a colourful world, surreal at points, taking inspiration from Euphoria and Skins - but also Mabel’s own personal experiences. Although the track expresses the more vulnerable side of Mabel, she really came out of her shell and killed the performance and made the whole shoot extremely enjoyable.[imgtoken data:1]"As soon as Mabel and I started talking, we clicked. Being able to talk to artists about visual ideas really helps to add more layers to the whole project."The addition of FILFURY's impressive talents helped provide even more scope to the concept, and follows a fruitful collaboration on <a href="https://www.promonews.tv/videos/2022/03/10/fanatix-ft-idris-elba-lil-tjay-koffee-davido-moelogo-vroom-filfury-charlie/75347">The Fanatix promo for VROOM</a>,&nbsp;where Sarsfield assisted the LA-based director, shooting the London setups.)&nbsp;"I knew what I wanted to capture and FILFURY’s style was perfect for it," adds Sarsfield.&nbsp;"He has an extremely graphic eye, focussed on symmetry and great performance. The whole UNTOLD team over in LA smashed it and it was great for me knowing we were in safe hands out there."And special shout out to my DoP here in England Courtney Bennett, who really brought this world to life. He did a great job of leaning into the beauty elements but also made it gritty at the same time, which is something Mabel and I spoke a lot about throughout pre-production."

United Kingdom

Simone Beyene

FILFURY

Charlie Sarsfield

Kem Ekundayo

Ben Mealing

Clyde Goins

Untold Studios

Lisa Foo

Kevin Cho

Jamie Hitchens

Courtney Bennett

Jack Green

Emaad Elhardouzi

Erin Dusek

Vaneza Lopez

Andrada Rusu

Karol Young Moses

Herring

Aubrey Woodiwiss

Mabel, 24kGoldn 'Overthinking' by Charlie Sarsfield, FILFURY

Mabel, 24kGoldn - Overthinking (Official Video)

Isaac Rentz directs a mesmerising performance promo for Mabel, Jax Jones and Galantis' new track Good Luck.&nbsp;The upbeat video takes place in a trippy, effervescent setting, combining funhouse mirrors with radiant refracted&nbsp;lighting effects and slick styling.&nbsp;The focus is very much on choreography and movement, and Mabel thrives in the high-energy environment, much like in her previous collaboration with Isaac Rentz on&nbsp;<a href="https://www.promonews.tv/videos/2021/06/23/mabel-let-them-know-isaac-rentz/71559">Let Them Know</a>.

Mattie Evans

Holly Rose

Simeone Beyene

Anna Trevelyan

Isaac Rentz

Ersan Beskardes

Las Bandas Be Brave

Kode

Joe Sherno

Tony C Miller

Nathan Killham

Louise Harris

Bennett Clarke

Sam Tozer

Amber Rimmel

Daniel Sallstrom

James Fage

Lalim Edit

Derek Hansen

Mabel x Jax Jones x Galantis 'Good Luck' by Isaac Rentz

Mabel, Jax Jones, Galantis - Good Luck (Official Video)

Samuel Douek directs a warm and reflective promo for Mabel's Time After Time.&nbsp;You've probably heard Mabel's cover of the Cyndi Lauper classic on the McDonald's Christmas commercial this year, which depicts the story of a girl who outgrows&nbsp;her imaginary friend, before a trip to a McDonalds restaurant&nbsp;jogs her memory.&nbsp;The visual interpretation in the official music video is quite different, opting for a real-life, heartfelt concept which ponders love and loss,&nbsp;remembering those who are no longer with us, whilst looking forward to the future.&nbsp;The genuine emotion&nbsp;and intimate setup of the vignettes makes for a profound viewing experience, whilst Mabel's performance is spot-on as always.&nbsp;

Samuel Douek

Zoe Gunn

CAMP Prods

Francesca Woods

Elle Lotherington

Luke Dryden

Nacho Guzman

Tyson Douglas

Kieran Brown

Tilda Bonham Carter

Hila Karmand

Ben Rogers

Gramercy Park Studios

Robson Yeo

Alexa Haywood at Free Agent UK

Polydor Records

Fingal Green

Mabel 'Time After Time' by Samuel Douek

Mabel-'Time-After-Time'-by-Samuel-Douek

Diana Kunst directs an incredible performance promo for FKA Twigs ft Central Cee.&nbsp;Taken from the soundtrack of upcoming 20th Century Studios film&nbsp;The King's Man&nbsp;- a prequel to the popular&nbsp;Kingsman&nbsp;franchise - the track is a sweeping, Bond-esque epic, with dramatic strings and powerful percussion.The video reflects this sense of drama, interweaving dance, martial arts and slick visual effects,&nbsp;anchored by Twigs' ethereal presence and adeptness at a menagerie of different performance styles.&nbsp;Extravagant and amibitious - just like every Twigs promo - this feels like a perfect balance between the avant garde and mainstream, and is a stunning achievement across the board.&nbsp;

Diana Kunst

Alex Chamberlain

Prudence Ainslie

Ben Gill

Stuart Winecoff

Vini Curtis

Laia Ateca

Carlos Font Clos

Simona Cristea

Coffee & TV

Celeste Kennedy Doig

Louis Souvestre

Alternative

FKA Twigs ft Central Cee 'Measure Of A Man' by Diana Kunst

Fka-Twigs-Ft.-Central-Cee-'Measure-Of-A-Man'-by-Diana-Kunst

Sophia Ray teams up with Mabel and Maverick Media to celebrate 25 years of Pokémon, in the whimsical promo for Take It Home.Shot at the prestigious Savoy Hotel in London, the video features Mabel in a fantastical journey where she encounters the beloved Pikachu and Jigglypuff, two of the most iconic characters in the Pokémon universe.&nbsp;Dripping in ethereal styling and&nbsp;weaving her way through a magical dreamworld, Mabel is at home in the bold concept - and who couldn't fall in love with the VFX work on the iconic characters?&nbsp;

Sophia Ray

Mayling Wong

Partizan

Charlie Scannell

Luke Goodrich

Nick Morris

Karl Hui

Marcia Sousa

Greg Krzeszowiec

Thomas Bird

Hamish Wirgman

Nikki Wolff

Sam Allen

Homespun

Jonny Thorpe

Glassworks

Maverick Media

Mouthpiece

Polydor

Mariamu Fundi

B.art

Mabel X Pokèmon 'Take It Home' by Sophia Ray

Mabel-X-Pokèmon-'Take-It-Home'-by-Sophia-Ray

Directing duo The Rest channel serious Nineties&nbsp;vibes in their sweet and breezy promo for Mahalia's delightful Whenever You're Ready.The video - shot entirely&nbsp;on the Xiaomi Mi 11 Series phone - flips the script on the lyrics, reintrepreting the love interest as a friend who has grown detached from her group. It takes a heart-to-heart chat on the phone to get the fourth member of Team Mahalia to get back in the gang&nbsp;&nbsp;Paying homage to iconic videos from her youth, Mahalia exudes&nbsp;zesty, laidback energy&nbsp;and plenty of confidence to boot, ably supported by her girlfriends -&nbsp;Taitlyn and Kaylee Jaiy, and Demi Rox -&nbsp;whilst the effervescent visual is absorbingly nostalgic throughout.&nbsp;

The Rest

Joseph J Goldman

Pulse Films

Rik Green

Tara Sadeghi

Chris Malin

Pieter Snyman

Josh Tue

Steve Cameron

Oliver Hogan

Shaquille Williams

Maria Asadi

Lauren Webster

Paul O'Reilly

Trim Editing

Andrew Patrick

Taitlyn Jaiy

Kaylee Jaiy

Demi Rox

Kim Jarrett

Warner Records

Mahalia 'Whenever You're Ready' by The Rest

Mahalia-'Whenever-You're-Ready'-by-The-Rest

Mabel has vivid recollections of the night before, in Isaac Rentz's dazzling promo for Let Them Know.&nbsp;The video boasts slick choreography, ultra-modern set design and a fearless performance from Mabel -&nbsp;all packaged in a glossy, no-holds-barred affair.&nbsp;Non-stop action from start to end, the concept oozes Noughties nostalgia, and shows a brand new side to Mabel and her performance style. She's not only singing, but definitely got the moves to go with it.&nbsp;[imgtoken data:1][imgtoken data:2]

Kode Media

Beatrice Giustini

James Dyer

Amir Pa'afshar

Mabel 'Let Them Know' by Isaac Rentz

Mabel-'Let-Them-Know'-by-Isaac-Rentz

Melody Maker&nbsp;embraces a slick, cyberpunk aesthetic in her gripping promo&nbsp;for Mahalia's Jealous, featuring Rico Nasty.&nbsp;Invading a former lover's mansion, decked head to toe in futuristic styling, Mahalia isn't here to play games. Stalking the overtly neon blue environment, she glitches in and out of reality, joined by US-based rapper Rico Nasty, who terrorises the guy through different TV screens spotted around the house.&nbsp;A true feat, this is Mahalia as you've never seen her before, and no doubt one of her very best videos. DoP&nbsp;Olan Collardy embraces the future-tech concept, and switches up the angles and camera movement at every possible moment, mirroring the frenetic, dreamlike vibe.&nbsp;[imgtoken data:1]&nbsp;

Melody Maker

Ghandi El-Chamaa

Common People Films

Ramy Dance

Olan Collardy

Marcus Albertsen

Jomar O'Meally

Louis Simonon

Maha Alselami

Meg Thorne

The Quarry

Thomas Mangham

The Mill

Alice Mccall

Shivam

Atlantic Records

Arran Green

Matt Alsop

Mahalia ft Rico Nasty 'Jealous' by Melody Maker

Mahalia-Feat-Rico-Nasty-'Jealous'-by-Melody-Maker

Travis Scott, White Trash Tyler and Jordan Hemingway join forces to direct&nbsp;the video for Franchise.&nbsp;Featuring M.I.A and Young Thug, the ambitious promo follows Travis Scott&nbsp;through Michael Jordan's LA mansion, with an array of&nbsp;Jodorowsky and Warhol-inspired imagery.&nbsp;With cameos from Michael Jordan himself and the Clermont twins, the visual is an homage to pop culture in all its glory - and of course the brilliance of Jordan, as documented in The Last Dance.&nbsp;Jordan Hemingway’s directing contribution&nbsp;comes in the shape of a thousand sheep surrounding a flower-adorned M.I.A. in an impossible scene of esoteric prowess. Never one to do things by halves, M.I.A is electrifying in her presence, effortlessly pulling off the Midsommar-inspired outfit whilst handling an unruly wave of farm animals.&nbsp;Stunningly bonkers and high concept, the visual is a testament to its many collaborators and creative minds - totally sporadic and spontaneous, but everyone contributing to the&nbsp;ultimate vision.&nbsp;

United States

Travis Scott

Jordan Hemingway

Ella Girardot

freenjoy

Maurizio Von Trapp

Bruno Loureiro

Marc Wilson

Minka Farthing-Khol

Clare Fuller

Genki McClure

Siobhan Walsh

Imruh Asha

Carol Lopez Reid

Louis Hvejsel Bork

White Trash Tyler

Academy Films

Rina Yang

Tarek Cassim

Cinelab Film and Digital

Hip Hop

Travis Scott ft M.I.A. & Young Thug 'Franchise' by Travis Scott, White Trash Tyler & Jordan Hemingway

Travis-Scott-Ft-M.i.a.-&-Young-Thug-'Franchise'-by-Travis-Scott,-White-Trash-Tyler-&-Jordan-Hemingway

645AR and FKA Twigs enjoy a little online chat in Aidan Zamiri's ridiculously sexy video for the high pitched&nbsp;collab Sum Bout U.Prepared to get a little hot under the collar as Twigs plays an 'onlycamzzz' girl with a stunning range of camgirl-wear. And even more disconcertingly, breaks into a cute smile.&nbsp;Matthew Josephs, Twigs' regular stylist, pulled together the fantastic looks in true magpie fashion when the world was just emerging from&nbsp;lockdown - as <a href="https://theface.com/style/fka-twigs-fashion-stylist-matthew-josephs-645ar-sum-bout-u" target="_blank">he explained to&nbsp;The Face</a>.Then Zamiri framed the encounter&nbsp;- Twigs was shot in London, and 645AR filmed in the US - in a computer interface he designed with Weir Prior, that you will appreciate once you stop gawping at Twigs. Which is going to take a while.

Rio Sreedharan

Hair

Videos featuring Rio Sreedharan

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