Jade Jackman has directed an intimate and poignant video for Mabel's OK.

Shot in black and white, the video focuses on a selection of diverse cast, all of whom are underrepresented in the industry, and who have taken their own feelings of anxiety and discouragement and flipped them into positive, empowering messages. The lack of colour pulls more attention to the portraits of each person, and they each slowly break out into movement, to represent the transition to feeling more comfortable and confident in themselves. 

Shooting each person on their own in the space expresses the feeling of isolation that anxiety can induce, and the fact that Mabel shares the exact same setup with the other characters represents the fact that this is universal, no matter who you are. "It's okay not to be okay, as long as you know everything's gonna be okay". 

A simple concept to match the track’s message of empowerment and strength, the black and white video features intimate close ups of Mabel singing to camera, alongside a cast including Dazed and Confused Beauty LGBTQ+ editor Munroe Bergdorf and Kat Hawkins.