Rob Ulitski - 20th Aug 2019

Jade Jackman has directed an intimate and poignant video for Mabel's OK.

Shot in black and white, the video focuses on a selection of diverse cast, all of whom are underrepresented in the industry, and who have taken their own feelings of anxiety and discouragement and flipped them into positive, empowering messages. The lack of colour pulls more attention to the portraits of each person, and they each slowly break out into movement, to represent the transition to feeling more comfortable and confident in themselves. 

Shooting each person on their own in the space expresses the feeling of isolation that anxiety can induce, and the fact that Mabel shares the exact same setup with the other characters represents the fact that this is universal, no matter who you are. "It's okay not to be okay, as long as you know everything's gonna be okay". 

A simple concept to match the track’s message of empowerment and strength, the black and white video features intimate close ups of Mabel singing to camera, alongside a cast including Dazed and Confused Beauty LGBTQ+ editor Munroe Bergdorf and Kat Hawkins.

PRO Credits

Credits

DirectorJade Jackman
ProducerHolly Wolfers
Executive ProducerMartin Roker
1st ADTom Ivens
Director of PhotographyOlan Collardy
Focus PullerBenjy Kirkman
2nd ACCharlie Knight
GafferJonny Boomer
Art DirectorFreya Newmarch
WardrobeSimone Beyene
HairRio Sreedharan
Make-upMaria Asadi
EditorLaura Cairney-keize
Editing companyMarshall Street Editors
ColouristRuth Wardell
Other creditsProduction Assistant – Xiaoxuan Zhu Steadicam Operator - Michael Vega Contributors Stylist – Beka Moore Contributors Make Up Artist - Aaliyah Oke With Special Thanks To Frankie Markot

Rob Ulitski - 20th Aug 2019

Related Content

video

Gabi'el 'Wow' by Gwil Doe

Gwil Doe is back behind the camera with this stripped-back and saucy promo for rising star Gabi’el. 

Rob Ulitski - 5 hours ago

Latest News