Producer

Poppy Ashton

Following their wonderful video for <a href="https://www.promonews.tv/videos/2023/04/11/mura-masa-whenever-i-want-reids/81081" target="_blank">Whenever We Want</a>, brother-directing team The Reids reunite with Mura Masa for another intoxicating portrayal of leisure-time experience for&nbsp;Drugs, featuring the alluring presence of Peruvian model and singer Daniela Lalita.Ostensibly with a similar visual style to their first collab, by mostly focussing on a figure in centre-frame&nbsp;throughout, Drugs changes things up, introducing a different environment in which to enjoy Mura Masa's music, and an element of off-the-wall narrative.It's a houseparty, attended by Lalita, who witnesses a fellow partygoer shrink&nbsp;down into a small golden pill. She picks up the pill and swallows, before&nbsp;putting on her headphones...[imgtoken data:1]Cue a hypnotic montage of background transitions, with Lalita transporting&nbsp;through the party in a blissful haze - while remaining motionless and expressing joy and wonder through minimal changes in expression. This central concept, with the artist staying in place&nbsp;whilst the background switches up,&nbsp;is super effective, and&nbsp;Megan Lee's effervescent colour grade accentuates a truly dreamlike vibe.Lalita eventually ends up lying in an otherworldly field for the middle section of the visual - before then returning to the 'reality' of the party. And then, finally, performing her own transformation. A little comic twist on a video that entertains for a full five-plus minutes. Great stuff.

United Kingdom

Sasha Hilton

Alex Caldwell

Byrdie Perkins

The Reids

Mura Masa

James Dewinton

Joe Mulvihil

Megan Lee

Electric Theatre Collective

Justin Du Pre

Electronic

Mura Masa ft Daniela Lalita 'Drugs' by The Reids

Mura Masa - Drugs (feat. Daniela Lalita)

Mura Masa teams up with The Reid Brothers&nbsp;for this wonderful docu-style promo for&nbsp;new track Whenever I Want.&nbsp;A nod to the documentary sensibilities of the directors, the video feels like part promo and part photographic exploration of the euphoria of the dance floor, with cues taken from the world of Northern Soul&nbsp;and post-COVID dance freedoms.Featuring a coruscating loop of different characters, all enamored by the dancefloor experience, the video pulsates to&nbsp;a hypnotic rhythm which builds to a kaleidoscopic climax - beautifully photographed by sibling directors Will and Ed Reid.&nbsp;It's a simple and understated video which delivers its message clearly and with an abundance of character&nbsp;- simplicity is key.&nbsp;And if full-length videos are now regarded as 'longform' then this video fully embraces that idea. Bloody marvellous.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Jack Cullis

Kai Newton

Rich Patter

Dance

Mura Masa 'Whenever I Want' by The Reids

Mura-Masa-'Whenever-I-Want-'-by-The-Reids

Lavaland - aka musician and all-round polymath Lava La Rue - takes the reins on the latest episode in the Wet Leg legend, sticking it to the boys with the throughly entertaining video for Ur Mum.&nbsp;[imgtoken data:1]The band's Rhian and Hester are shopgirls deadpanning as they are patronised by Scotty - played by Tommy Villiers - who invites them to see his band The Soft Boys play. But they soon get their sweet revenge.[imgtoken data:2]

Ranya Refaey

Emma Lipop

Lava La Rue

MrMr

Callum Begley

Al Rice

Ailsa Aikoa

Angelica Wolanska

Oli Falcon

Bernat Bonaventura

Lara Diamond

Alice Dodds

Elif Gonen

Tommy Villiers

Indie

Rock

Wet Leg 'Ur Mum' by Lava La Rue

Wet-Leg--'Ur-Mum-'-by-Lava-La-Rue

Hold on to your horses as two disco divas unite on the dancefloor - via&nbsp;the magic of music video - as Kylie gets together with none other than Gloria Gaynor, of I Will Survive fame, in Sophie Muller's dazzling video for Can't Stop Writing Songs About You.&nbsp;On a glittering runway, it's vintage disco vibes as we see Kylie and her crew strut their stuff under scintillating lights, with a lo-fi aesthetic that looks ripped straight from the clubkid era.&nbsp;[imgtoken data:1]Gaynor appears in a separate performance vignette, backdropped by the night sky and overlaid with hypnotising effects and soft pastel silhouettes - which feels reminiscent of another iconic Muller video, for <a href="https://youtu.be/kRpZJ9EgJho?t=120">No Doubt's Simple Kind Of Life.&nbsp;</a>And&nbsp;its&nbsp;art directed by her longtime collaborator, production designer Alison Dominitz.&nbsp;&nbsp;Once again Sophie has also teamed&nbsp;with Theo Adams, whose company of performers provides&nbsp;Kylie's world with that extra pinch of pizzazz, and the result is&nbsp;a powerhouse visual for an irresistable track, pairing&nbsp;very nicely with previous Muller-Minogue videos for her other collabs on the new version of her&nbsp;Disco album - with Olly of Years &amp; Years on <a href="https://www.promonews.tv/videos/2021/10/12/kylie-and-years-years-second-midnight%E2%80%99-sophie-muller/73271" target="_blank">A Second To Midnight</a>, and with Jessie Ware on <a href="https://www.promonews.tv/videos/2021/11/18/kylie-minogue-jessie-ware-kiss-life-sophie-muller/73851">the telenovela-style Kiss Of Life.</a>&nbsp;[imgtoken data:2]

Alison Dominitz

Ed Marler

Sophie Muller

Chris Murdoch

Prettybird

Faye Purcell

Alex Cullen

Franklin Dow

Juliette Larthe

Chris Kelly

Jay Gomez

Andrea Gruioniu

Holly Smyth

Christian Vermaak

Andrew Gallimore

Theo Adams

Kylie Minogue & Gloria Gaynor 'Can't Stop Writing Songs About You' by Sophie Muller

Kylie-Minogue-X-Gloria-Gaynor-'Can't-Stop-Writing-Songs-About-You-'-by-Sophie-Muller

Tom Beard directs a darkly poetic promo for Baxter Dury, playing the sole audience member to a unique pole&nbsp;dance performance.&nbsp;In Beard's video for&nbsp;D.O.A., Dury is the denizen of a pole dancing club, where the dancer is not only male, he bears more than a passing resemblance to the Grim Reaper.[imgtoken data:1]The video is an exploration of the developing relationship between the two characters, during the Reaper's parodic pole dancing performance, in cloak and leather headdress, with the initial humour of the scenario becoming something more poignant.&nbsp;Sinister and sensual in equal measure - with Baxter Dury offering a characteristically stylish yet doleful presence -&nbsp; the video is elevated by colourful lighting and measured camera movement, which allows the narrative to unfold at its own pace.&nbsp;&nbsp;

Tom Beard

Lorena Pagès

James Wicks

Ethan Lodge

Adam Buruncz

Mdhamiri Á Nkemi

Assembly Rooms

Vic Parker

Raised By Wolves

James Jeanette

PIAS

Alternative

Baxter Dury 'D.O.A.' by Tom Beard

Baxter-Dury--'D.o.a'-by-Tom-Beard

Iconic pop video director Diane Martel joins forces with Franz Ferdinand frontman Alex Kapranos&nbsp;and Ben Cole to create the video for Billy Goodbye - taken from the Scottish rock band's forthcoming Greatest Hits album.&nbsp;The black and white concept feels&nbsp;experimental and evocative of early music videos, focusing on a group of characters who descend into a riotous party, full of bottle smashing, karaoke singalongs and melodramatic facial expressions.&nbsp;[imgtoken data:1]Glitchy performance setups, mixed formats&nbsp;and spliced cutaways add a textural element to the concept, aesthetically feeling very much like&nbsp;home-movie segments.The randomness of the content and iconography in several of these scenes also elevates the absurdist nature of the piece.&nbsp;

Diane Martel

Ben Cole

Jonathan Sidwell

Jack Reynolds

Karl Hui

Nina Mangold

Mark Anthony

Hiroshi Matsushita

Anete Salinieka

John Moule

Alex Kapranos

Reuben Esser

Franz Ferdinand 'Billy Goodbye' by Diane Martel, Alex Kapranos & Ben Cole

Franz-Ferdinand-'Billy-Goodbye'-by-Diane-Martel,-Alex-Kapranos-&-Ben-Cole

Sophie Muller directs the glistening&nbsp;performance video for Kylie’s A Second to Midnight,&nbsp;featuring Years &amp; Years - aka Olly Alexander - and some 'wait, what...?' moments of role-reversal between the two performers.Shot in London's historic Collins' Music Hall, the concept sees the leopard print-clad duo dance around under a spotlight, briefly switching roles - with the clever application of 'hair swap'&nbsp;technology&nbsp;- while the accompanying dancers also 'become' Kylie and Ollie with their use of face masks.&nbsp;&nbsp;Muller collaborated with Theo Adams, in the role of&nbsp;performance director&nbsp;on the song-and-dance routine executed by the pop stars. The results&nbsp;exudes that sense of pure joy that is the hallmark of any great Kylie video, and a complete&nbsp;delight to watch.PRETTYBIRD UK co-founder Juliette Larthe says:&nbsp;"The insanely wonderful pairing of the maverick alchemists of vision and movement, the geniuses&nbsp;of vespertine delights - Sophie Muller and Theo Adams - repeatedly inculcate the aureate of their crafts individually, and now together for the first time with Kylie and Olly. The result is epic-ness of the most MAJORNESS and we utterly love it."

Callum Toms

Juan Sanchez Minotta

Naomi Hancock

Kylie And Years & Years 'A Second To Midnight’ by Sophie Muller

Kylie-And-Years-&-Years--''a-Second-To-Midnight’-'-by-Sophie-Muller

Alewya leads a pulsating underground rave in Simon Lane's atmospheric performance vid for the singer-songwriter's Spirit_X.With Alewya tapping into the spiritual aspect of dance music, Lane creates an exciting spectacle from the judicious use of lighting, art direction, supporting cast and editing, in the rarely explored tunnels under London. Most importantly, the focus is on the stunning presence&nbsp;of Alewya herself.“This song was written from a presence and understanding of my flow state and how many things can come to me when I’m dancing this dance as crazy as it might be," states Alewya. "This is my absolute power and one to be reckoned with. It’s human, ancestral and it’s very wild.”

Simon Lane

Forever

Sasha Nixon

Luke Goodrich

Jake Gabbay

James Hills

Jonny Boomer

Lee Trigg

Shamara Roper

Luz Giraldo

Vlad Barin

CHEAT

Thea Dagnaud

Natalia Maus

Because

Beau Pritchard James

Aimee Meek

Alewya 'Spirit_X' by Simon Lane 

Alewya--'Spirit_x'-by-Simon-Lane-

Mac Wetha enjoys a long summer day with his mates, in The Reids' video for Wayside.When he's not goofing around on the green with the lads, he's having a bike ride, or driving around the 'burbs in his mate's car with the top down. And he's also back home, listening and performing&nbsp;music.It's the sibling-director team's&nbsp;second video for a song taken from Mac Wetha's debut EP&nbsp;Make It Thru, following the&nbsp;entertainingly frenetic&nbsp;first video for <a href="https://www.promonews.tv/videos/2021/05/19/mac-wetha-rem-reids/70976" target="_blank">REM</a>. Wayside is way more laid back, but again shows the&nbsp;young writer/producer/DJ - known for his&nbsp;production work with the NiNE8 collective - has an&nbsp;engaging personality&nbsp;as performer and entertainer.[imgtoken data:1][imgtoken data:2]

Archie Wheeler

Fraser Mitchell

Dani Rotaru

Glassworks

Jon Moore

Dirty Hit

Mac Wetha 'Wayside' by The Reids

Mac-Wetha-'Wayside'-by-The-Reids

Mac Wetha gets dragged through the streets of suburbia, in this rehearsal calamity from The Reids.Playing out as a surreal daydream, the concept sees&nbsp;the artist pitted against odd forces, in a video that starts as an homage to MTV&nbsp;and ends as a psychological thriller.&nbsp;Attempting to perform with his band, Wetha just can't catch a break, as he is quite literally pulled by his mic across a sleepy London, populated only by his laidback - and very much confused - band partners, and a mysterious someone whose intentions are unknown.[imgtoken data:1]&nbsp;

Twofortyfour

Yasmin Godo

Max Gabbay

Kristof Szentgyorgyvary

Elena Muntoni

Mac Wetha 'REM' by The Reids

Mac-Wetha-'Rem'-by-The-Reids

SOB&nbsp;charts a tale of love and loss with Griff as our engaging guide, in their promo for Black Hole.&nbsp;Opening in a fashion design workroom, Griff is shown creating a garment when she slips up with the sewing machine - and opens up a rabbit hole connecting&nbsp;a maze of dreamlike vignettes.&nbsp;Boasting their impeccable eye for art direction and composition - first evident in their collection of videos for Collard - the director duo make their mark with this haunting&nbsp;yet endlessly engaging promo."The song speaks about the feeling that a part of you is missing, and we wanted to create a video using different media to push this idea," explain SOB."We used a scanner to show a fragmented divide between reality and inner self and contrasted the indoors with a vast nightscape to emphasise loneliness."&nbsp;

Pulse Films

Rik Green

Lily Ashton

Elle Lotherington

Edgar Dubrovoskiy

Ali Baines

Thomas Nicholson

Chris Rogers

Dominik Palgan

Louis Simonon

Kamran Rajput

Nami Galvan (assist)

Charles Stanley

Michelle Dacillo

Ben Cowan

The Quarry

Jason Moffat

Ross McDowell

Hands London

Lottie Llewellyn

Dom Mckiernan

Griff 'Black Hole' by SOB

Griff-'Black-Hole'-by-Sob

Anna Fearon captures Hope Tala and friends in scenes inspired by Renaissance&nbsp;art in the video for Cherries.Fearon brings a new perspective, and a modern twist, to this take on classical portraiture. Modern props appear - and featured artist&nbsp;Aminé&nbsp;shows up on a phone that Hope Tala drops into a fish tank."[Anna] had this idea of having a Renaissance theme but flipping the gender and typical race of the people in the video," Tala told <a href="https://www.refinery29.com/en-us/2020/11/10160745/hope-tala-cherries-amine-music-video-premiere" target="_blank">Refinery29</a>. "I just love all things Renaissance and using historical, nostalgic imagery. I'm really into the 90s, but I'm also really obsessed with Shakespeare, so going back to that time period for the theme was really cool. And flipping the script to play with the idea of who the muse and who the artist is was so interesting."Anna Fearon also used an all-female shooting crew to realise her vision. An exuberant colour palette and picture-perfect art direction by Phoebe Anne Harris provide&nbsp;the perfect environment for the concept, framing an understated yet engaging performance from Tala.

Anna Fearon

Greatcoat Films

Kareem Adeshina

Oliver Falcon

Rosie Owen

Kia Fern Little

Simona Pranulyté

Phoebe Anne Harris

Oliver Vaughan

Mary Jane Goldidoc

Lauraine Bailey

Olivia Lockwood

Amber Saunders

Joshua Eiffel

Jessica Vile

Las Bandas Be Brave

James Hackett

Hip Hop

Hope Tala ft. Aminé 'Cherries' by Anna Fearon

Hope-Tala-Ft.-Amine-'Cherries'-by-Anna-Fearon

The darker side of human nature get&nbsp;an uplifting digital makeover, in The Trash Factory's bonkers video for Punctual.&nbsp;A modern love story for these weird and wonderful times, we follow a trio of different relationships&nbsp;that are all riddled with infidelity. Instead of blowing up in the traditional fashion, the revenge takes a Tik-Tok style twist, causing the scorned to launch into a series of dance moves - eerily similar to the lockdown dance video craze, which is now bleeding into official videos too.&nbsp;Mischievous and tongue-in-cheek, this is a standout first pop video from&nbsp;the director, who has transformed his gritty, edgy&nbsp;style into something brilliantly unique and addictive.&nbsp;

The Trash Factory

Lowkey Films

Jamie Gamache

Micheal Newton

Joe Starrs

Stefan Yap

Benjy Kirkman

Elisa Spigariol

Eliot Morris

Mathew Rice

Lottie Grant

Frances Straker

Beth Roberts

OB Management

Ore Okonedo

Polydor

Gary Kent

Punctual 'I Don't Wanna Know' by The Trash Factory

Punctual-'I-Don't-Wanna-Know-'-by-The-Trash-Factory

Millicent Hailes injects a dash of&nbsp;Spain into middle England in her video for new artist Hope Tala.The setting could not be more suburban, but Hope's song All My Girls Like To Fight is all about feisty females, so her performance is accompanied by dancers who bring the passion of flamenco and bullfighting to proceedings. Without the bulls, thankfully.Shot in suburban London, Hailes directed this remotely from Los Angeles - and DoP Beatriz Sastre makes it look as bright and colourful as Barcelona.

Hope Tala 'All My Girls Like To Fight' by Millicent Hailes

Poppy Ashton

Producer

Videos featuring Poppy Ashton

2023 (2)

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