In Will Reid's video for brother-and-sister act Luke & Charlotte Ritchie's Hammerite - their debut single - the camera moves slowly through a cozy, urban family home, but with disturbing …
Joe Hertz 'Goodbye Kisses' by Will Reid
Will Reid directs a mysterious ritualistic ceremony on the beach for Joe Hertz, involving a frightened young couple, and a striking red-robed priest and his followers.
Stylishly shot and choreographed, with an impressive use of colour, makeup and casting, Reid gives a refreshing and resourceful interpretation of this heartfelt R&B track. It's a bit counter-intuitive, but it works.
"We wanted to create visuals for the track that worked with the sombre lyrical sentiments and that contrasted with the otherwise poppy and upbeat tone of the music. I wanted to take us into a world far removed from where music of this genre typically goes in music videos - something paganistic and folklore inspired. Heartbreak as a ritualistic cleansing at the hands of mysterious, magical figures."
|Executive Producer||Becky Tong|
|1st AD||Emma Friedl|
|Director of Photography||Evan Burris Trout|
Will Reid follows his impressive video for Joe Hertz late last year with this high energy noir-influenced performance video for HAUS.
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