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Joe Hertz 'Goodbye Kisses' by Will Reid

David Knight - 5th Oct 2017

Will Reid directs a mysterious ritualistic ceremony on the beach for Joe Hertz, involving a frightened young couple, and a striking red-robed priest and his followers.

Stylishly shot and choreographed, with an impressive use of colour, makeup and casting, Reid gives a refreshing and resourceful interpretation of this heartfelt R&B track. It's a bit counter-intuitive, but it works.

WILL REID:

"We wanted to create visuals for the track that worked with the sombre lyrical sentiments and that contrasted with the otherwise poppy and upbeat tone of the music. I wanted to take us into a world far removed from where music of this genre typically goes in music videos - something paganistic and folklore inspired. Heartbreak as a ritualistic cleansing at the hands of mysterious, magical figures."

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David Knight - 5th Oct 2017

Tags

  • Director's notes
  • R&B

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Credits

Production/Creative

Director
Will Reid
Producer
Poppy Ashton
Production Company
Juicebox
Executive Producer
Becky Tong
1st AD
Emma Friedl

Camera

Director of Photography
Evan Burris Trout

Grading

Colourist
Joseph Bicknell
Colour grade company

David Knight - 5th Oct 2017

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