Sam Bassett and Kevin Lanre are London based directing duo, NEON KISS.

Director

NEON KISS

Directing duo NEON KISS employ&nbsp;3D scanning and photogrammetry to construct an artificial world that feels almost real in their latest collaboration with NOBAKINGSODA.The video for Super Neuch sees the directors&nbsp;- that's Sam Bassett and Kevin Lanre - placing the British rapper in what at first appear to be conventional urban settings. But on closer inspection, there is something slightly off-kilter about the scenes in which&nbsp;NOBAKINGSODA finds himself, as we begin to see the limits of the scanned builds&nbsp;around him.It's a subtle process and the focus always stays upon the man himself. But in the final moments, the camera travels back through each of the video's various locations, revealing their digital origins.[imgtoken data:1]"We’ve always been drawn to forms of photorealism - especially in paintings and high-end computer graphics -&nbsp;that don’t rely on cameras or traditional lenses," say&nbsp;NEON KISS.&nbsp;"They exist in a kind of liminal space. The graphics and brushstrokes come so close to reality, but never quite reach it."There’s something compelling about that pursuit, trying to render the real as closely as possible, yet always falling short. Super Neuch is an expression of this idea. At times the backgrounds are nearly indistinguishable from the real ones. At others they fall away into black voids. A bit like unrendered digital spaces."For the styling, we teamed up with the King of Trainers, Franklin Boateng, and heritage streetwear brand Avirex to ground the visuals in a distinct cultural aesthetic. The track itself also pays homage to Oxide and Neutrino of So Solid Crew, icons of UK garage adding another layer of reference to the world we built."

United Kingdom

Nobakingsoda

Sam Bassett

Caroline Morin

Michael Gossage

Cold Road

Hip Hop

NOBAKINGSODA 'Super Neuch' by NEON KISS

NOBAKINGSODA - Super Neuch

Neon Kiss directs a very&nbsp;enjoyable promo for rapper NOBAKINGSODA, putting a lighthearted twist on the classic London tower block genre.The video for Raw Radio sees the artist watched by unblinking CCTV as he makes his way through winding hallways, the search for his flat turning&nbsp;into a wild and frustrating odyssey.As the song progresses, he gets further and further away from finding it, until he finds himself in a very surprising place - the countryside - scanning the horizon for home.Boasting fun camerawork, unique perspectives and an impassioned performance from NOBAKINGSODA, it's a tightly executed visual that's well suited&nbsp;the upbeat track.&nbsp;[imgtoken data:1]

Daniel Appah

UK Rap

NOBAKINGSODA 'Raw Radio' by Neon Kiss

NOBAKINGSODA - Raw Radio

NEON KISS's&nbsp;promo for Ashden's Need is set between two places, a&nbsp;dream world and reality, as the rapper seeks to make sense of it all.&nbsp;Punctuated with gritty, slow shutter effects and an experimental aesthetic, we follow the artist as he&nbsp;journeys through liminal spaces and an abyss-like environment.Moving to an expansive coastal landscape for the latter half of the visual, it's a simple yet brilliantly executed concept that complements the enigmatic track.&nbsp;"When Ashden played us the song and told us the meaning behind it, we immediately envisioned him in sort of a dream world colliding with reality," the director duo explain.&nbsp;"A place we inhibit when troubled, trying to seek answers but at the same time constantly reminded by the environment to stay grounded."[imgtoken data:1]

Ashden Oke

Neonxfluorescent

Lauren Harewood

Adam John Warren

Grace Industries

Ashden 'Need' by NEON KISS

ASHDEN-NEED

Directing duo Neon Kiss (NEONXFLUORESCENT &amp; MR KISS) direct a gritty promo for Ashden.&nbsp;Heavily influenced by&nbsp;brutalist architecture, the video for Barry is a rousing, enigmatic performance piece, peppered with film references and Yoruba mythology.&nbsp;Beautifully shot, with a focus on high-contrast textures and breathtaking landscapes, and a welcome return to the director duo after a short hiatus.&nbsp;

Ashden 'Barry' by Neon Kiss

BARRY

NEON KISS

Director

2025 (2)

2024 (2)