Sam Bassett and Kevin Lanre are London based directing duo, NEON KISS.

Director

NEON KISS

NEON KISS's&nbsp;promo for Ashden's Need is set between two places, a&nbsp;dream world and reality, as the rapper seeks to make sense of it all.&nbsp;Punctuated with gritty, slow shutter effects and an experimental aesthetic, we follow the artist as he&nbsp;journeys through liminal spaces and an abyss-like environment.Moving to an expansive coastal landscape for the latter half of the visual, it's a simple yet brilliantly executed concept that complements the enigmatic track.&nbsp;"When Ashden played us the song and told us the meaning behind it, we immediately envisioned him in sort of a dream world colliding with reality," the director duo explain.&nbsp;"A place we inhibit when troubled, trying to seek answers but at the same time constantly reminded by the environment to stay grounded."[imgtoken data:1]

United Kingdom

Ashden Oke

Daniel Appah

Neonxfluorescent

Sam Bassett

Lauren Harewood

Adam John Warren

Caroline Morin

Grace Industries

Hip Hop

Ashden 'Need' by NEON KISS

ASHDEN-NEED

Directing duo Neon Kiss (NEONXFLUORESCENT &amp; MR KISS) direct a gritty promo for Ashden.&nbsp;Heavily influenced by&nbsp;brutalist architecture, the video for Barry is a rousing, enigmatic performance piece, peppered with film references and Yoruba mythology.&nbsp;Beautifully shot, with a focus on high-contrast textures and breathtaking landscapes, and a welcome return to the director duo after a short hiatus.&nbsp;

Ashden 'Barry' by Neon Kiss

BARRY