Art Director

Max Lincoln

French-Cuban sister duo Ibeyi scale the desert with Jorja Smith, in&nbsp;Lucrecia Taormina's captivating promo for Lavender and Red Roses.&nbsp;We see the artists trek through the midst of a sandy landscape, following the line of a rope to a well in the middle of the desert. They pour a jug full of lavender and red rose petals into the well - where, at the bottom a&nbsp;mysterious masked man digs further downwards.&nbsp;Arguably this&nbsp;abstract narrative explores themes of femininity and divine energy, suggesting it is time to 'cut the cord', and stop relying on women to pull up men who are not actively helping themselves or looking for ways to improve their own situation. But&nbsp;the&nbsp;beauty of the visual, the magic of Taormina' concept,&nbsp;lies in the various ways in which to read the unfolding action.[imgtoken data:1]Taormina weaves this ambiguous and metaphorical&nbsp;tale in her characteristic&nbsp;hyperreal style - not in a real desert, we suspect, but a very convincing studio and VFX-created approximation of one. A certain episode of&nbsp;Squid Game&nbsp;may also springs to mind while watching this too.[imgtoken data:2]Once distracted by the petals, the man stops digging, and grabs the rope.&nbsp;Initially, the women&nbsp;pull with all their strength, to help&nbsp;him to climb up, but... then the rope is cut.[imgtoken data:3]

United Kingdom

Francesca Di Mottola

Holly Shearn

Joshua Gochez

Oliver Whitworth

Holly Wood

Lucrecia Taormina

Joshua Noon

Luke Tierney

FRIEND

Aliyah Otchere

Krunal Saardrani

John Lynch

Danny Herman

Jack Green

Cassius McCabe

Jeffrey Vine

Joseph Taylor

Assembly Rooms

Luke Morrison

Electric Theatre Company

Michelle Kruger

Wicked Pixels

Carl Jeppe

XL Recordings

Lane Casting

Alternative

Ibeyi ft Jorja Smith 'Lavender And Red Roses' by Lucrecia Taormina

Ibeyi--'Lavender-And-Roses'-by-Lucrecia-Taormina

Calvin Harris and Dua Lipa&#39;s summer anthem One Kiss is given a a deconstructed pastiche of summer-set video by Emil Nava, studio shot, with all the rough edges showing.

Emil Nava

Amy James

Ammolite Inc

Rosie Marchant

Ben Glickman

Ben Magahy

David Penfold

Terry Edland

Candice Birns, Lorenzo Posocco

Anna Cofone

Francesca Brazzo

Ellie Johnson

Aubrey Woodiwiss

OB Management

Mike O'Keefe

Sony

Calvin Harris & Dua Lipa 'One Kiss' by Emil Nava

Calvin-Harris-&-Dua-Lipa-'One-Kiss'-by-Emil-Nava

Max Lincoln is building a reputation as a fine art director working in music video but he is also productive as a director in his own right, and his latest directing project is this video for Cabot Cove - a dreamy romantic fantasy with a darker edge.&nbsp;In the video for Double Time a girl's online dating-fuelled daydream is like a narrative with intriguing gaps. Every time she gets close to her dream love, things jump forward.

Max R Lincoln

Significant Other

Miles Lacey

Anthony Gurner

Jazz Bhalla

Lottie Day

Andi Chu

Max Bloom

Vicky Freund

Cabot Cove 'Double Time' by Max R Lincoln

Cabot-Cove-'Double-Time'-by-Max-Lincoln

A cast of kids take on the role of adults in Beatrice Pegard&#39;s video for Matt Simons, and lipsync the lyrics included&nbsp; the much repeated title of the song, We Can Do Better.&nbsp;The effect is to emphasise the message. And it really is&nbsp;quite understandable why they would think that they can do better.&nbsp;&nbsp;&nbsp;

Beatrice Pegard

Lana Salfiti

Forever

Tim Sidell

Jane Third

Richard Cornelius

Isusko Garcia

Stefan Mitchell

Mikey Boats

Sharon Long

Danie Farrington

Kharmel Cochrane

Jérôme Pesnel

Alexis Baillia

Thomas Cannu

Indie

Matt Simons 'We Can Do Better' by Beatrice Pegard

Matt Simons - We Can Do Better

Crowns &amp; Owls, in their first music video for ages, have returned with an unsettling curiosity for Hercules &amp; Love Affair&#39;s Omnion.A lone robed figure repeatedly walks up a staircase, on a pilgrimage in which she encounters different scenarios involving other pilgrims - and then finally passes through a watery barrier to be entirely transformed.Crowns &amp; Owls - that&#39;s Rory Martinez, Tom Harrison and James Alexander Adair -&nbsp;explain the ideas about the video&nbsp;below. And with its spiritual, quasi-religious&nbsp;overtones,&nbsp;this is absorbing work. It&#39;s&nbsp;also distinguished by excellent minimalist-theatrical production design, by James Hamilton at Made London and Max Lincoln, rarely found in music videos&nbsp;these days.

Crowns & Owls

Luke Plaister

Iconoclast

Emily Rudge

Jack Meredith

Anna Pesonen

James Hamilton

Adam Feeney

Mike Kinsella

Maarit Niemala

Elias Hove

Smoke & Mirrors

Hannah Whitehill

Andrew Salem

Rory Whittle

Jonny Tully

John Hassay

Nathan Matthews

Neil Blakesley

Alternative, Alternative Pop, Dance

Hercules & Love Affair 'Omnion' by Crowns & Owls

Hercules & Love Affair - Omnion

Aitor Throup and Sing J Lee have co-directed a wacky, masterfully executed live video for Kasabian&#39;s Are You Looking For Action?, harnessing the energy of live performance in a&nbsp;clip that was shot&nbsp;in Bethnal Green Working Men&#39;s Club&nbsp;in one continuous take on May 9th, and streamed live as it was shot on Facebook.Having worked together previously on a global ad campaign, this is the first time Throup and Lee have co-directed&nbsp;a music video. Throup&rsquo;s conceptual approach to portraiture&nbsp;and Lee&rsquo;s specialism in crafting surreal narrative themes, allowed them to capture the video&#39;s&nbsp;lucid dream&nbsp;aesthetic.The eight-minute-long sequence mainly follows guitarist/vocalist Sergio Pizzorno and vocalist Tom Meighan as they move around what can only be describes as a Halloween themed club&nbsp;night.&nbsp;All sorts of great and bizarre occurrences unfold,&nbsp;including&nbsp;a king and queen&#39;s card game dispute and saxophone solo interlude...&nbsp;

Aitor Throup

Sing J Lee

Lucy Hayes

Partizan Darkroom

Claire Stubbs

Jack Bristow

Dani Castro Garcia

Adam Scarth

Harris Elliott

Aj Juttla

Daniel Millar

Mike O' Keefe

Sony Music

Rock, Indie

Kasabian  'Are You Looking For Action?' by Aitor Throup & Sing J Lee 

Kasabian--'Are-You-Looking-For-Action?-'-by-Aitor-Throup-&-Sing-J-Lee-

Revenge is a never-ending cycle in Max R Lincoln's time-bending music video for Father.Shot in 4:3 to mimic the mysterious black square that sits in the forest, the clip follows two women who discover versions of themselves embroiled in a never-ending fight. Aesthetically similar to a fashion film, only with much more surreal leanings, the clip glides effortlessly through an impossible mystery.

Evelyn Rooney

Yiannis Manolopoulos

Bronya Arciszewska

Mackenzie Hodge

Sam Khoie

Jason R Moffat

Alina Portnova

Abby Wilson

Father 'Woods' by Max R Lincoln

Father-'Woods'-by-Max-Lincoln

Sing J Lee delivers a stylish,&nbsp;science fiction-influenced&nbsp;adaptation of Shakespeare, to mark the 400th anniversary of the Bard&#39;s death,&nbsp;in this collaboration with singer-songwriter, performance artist and model&nbsp;Viktoria Modesta.With washes of pink and blue neon, and a serious amount of jaw-dropping wardrobe&nbsp;this turns from adaptation of A Midsummer Night&#39;s Dream exploring the lust for self-edit and presentation (with Viktoria as Titania), into a full-up pop video&nbsp;and choreographed to perfection.&nbsp;The VFX here are a brilliant development on the aesthetic that Sing first started to play with in his video for Muse earlier this year - a refined and cool sci-fi look is rare alchemy but executed explosively here with an artist who previously&nbsp;starred in the <a href="http://www.promonews.tv/videos/2014/12/16/viktoria-modesta-%E2%80%98prototype%E2%80%99-saam-farahmand" target="_blank">groundbreaking video project Prototype,&nbsp;directed by Saam Farahmand</a>, as the first amputee pop star.

Jon Mealing

Madeleine Sanderson

Rio Cahill

Rory Shaw

Rina Yang

Kate Molins

Jonny Lewis

Dom Aronin

Joanna Hir

Christian Landon (viktoria)

Lan Nguyen (viktoria) Natalie Young

Ryan Beck

Final Cut

Lewis Crossfield

Electric Theatre Collective

Gloria FX

Independant

Poetry

Viktoria Modesta 'A Midsummer Night's Dream' by Sing J Lee

Viktoria-Modesta-'A-Midsummer-Night's-Dream'-by-Sing-J-Lee

Between going to the shop, buying food, getting her hair done and force-feeding tea and biscuits to her tied-up neighbour, it&#39;s an active and eventful day&nbsp;in the life of a&nbsp;middle-aged dominatrix for&nbsp;Tom Beard&#39;s humorous new&nbsp;promo&nbsp;for&nbsp;Jamie T&#39;s track Power Over Men.And it&#39;s a recognisably Tom Beard production too, sharing the same seedy darkness and lo-fi look as his previous, unsettling&nbsp;collaboration with Jamie T for <a href="http://www.promonews.tv/videos/2016/07/13/jamie-t-tinfoil-boy-tom-beard" target="_blank">Tinfoil Boy</a>.

Tom Beard

Lucy Rogers

Tara Bartlett

Mark McPadden

James Blann

Toby Goodger

Kit Mackenzie

Rik Burnell

Holly MacDonald

Jack Singer

Cut+Run

Vic Parker

Raised By Wolves

Taryn Kay, Billy Wright

Helen Kennedy

Universal Music

Jamie T 'Power Over Men' by Tom Beard

Jamie T - Power Over Men

The&nbsp;Unthank Alliance&nbsp;- that&#39;s Simon Ryninks And Dino Dimopoulos&nbsp;-&nbsp;directed this&nbsp;video for the warm and&nbsp;charming British&nbsp;singer-songwriter&nbsp;Kimberly Anne&#39;s song Bury It There.&nbsp;With a set that is&nbsp;falling to pieces, a lighting guy that keeps popping into&nbsp;frame and a highly frustrated&nbsp;director, the video plays out like&nbsp;an&nbsp;incorrectly timed&nbsp;&#39;one-shot&#39;&nbsp;video that doesn&#39;t really&nbsp;go to plan...&nbsp;

Max Lincoln

Art Director

Videos featuring Max Lincoln

2022 (1)

2018 (3)

2017 (3)

2016 (2)

2015 (1)

2014 (1)

2013 (1)

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