2nd AC

Liam Wallace-Cook

After setting the tone with <a href="https://www.promonews.tv/videos/2023/05/31/j-hus-its-crazy-tax-tron-delix/81783">It’s Crazy</a>, J Hus is back to business with&nbsp;infectious Afro-beat banger Militerian.Directed by TG Omori, the video sees Hus link up with Naira Marley, creating an&nbsp;undeniable dynamic which highlights&nbsp;their African pride.The use of primary colours play a huge role in the visual, with Naira surrounded by dancers in an all white room, contrasted with&nbsp;Hus draped in native garments, meeting with mysterious individuals.&nbsp; It’s a way of showing Hus as royalty, as he naturally glides through the vid guarded by foot soldiers, making the statement and he is king and has no plans of giving up his well deserved throne.Ambitious and grand in scale, the video moves at breakneck pace, with plenty of visual appeal from start to finish.&nbsp;

COMPULSORY

Kiran Mandla

Chris Toumazou

Maya Dufeu

Henry Cristerna

Akay Delano

Stefan Yap

Stephen Ofori

Amarjeet Singh

Anti

Jake Whitehouse

Toni-blaze Ibekwe

Rosa Connell

Anastasia Busch

Dasha Taivas

TG Omori

J Hus ft Naira Marley 'Militerian' by TG Omori

J Hus - Militerian ft. Naira Marley (Official Music Video)

Jacob Erland directs a heartwarming promo for Beabadoobee.Shot across four day with Bea's friends&nbsp;and family in the Philippines, the video is an intimate, fly-on-the-wall montage of touching moments, shot on film to create a warm and nostalgic aesthetic.&nbsp;Connected by Bea's carefree performance, the docu-style video is a contrast to some of the more abstract, high-concept videos we've seen before, and it's great to see another side to the artist.&nbsp;[imgtoken data:1]

United Kingdom

Charlie Morris

Jacob Erland

OB Management

Blend Films

Jon Moore

Sam Holmes

Marija Djikic

Tim Smith

No.8

Dirty Hit

Beabadoobee 'Glue Song' by Jacob Erland

Beabadoobee-'Glue-Song'-by-Jacob-Erland

Charles Gall directs a heartwarming promo for 220 Kid.&nbsp;The video for Look Where We Are examines a love story through the ages, from the POV of an older man.&nbsp;As he settles in to get his eyes tested, we are instantly transported back in time to the early days of his relationship, and experience several snapshots of the couple's story at different points in their lives.&nbsp;Making good use of first-person camera, the video feels intimate and universal, celebrating the companionship of someone across a long period - and it's a great fit with&nbsp;the lyrics of the track.&nbsp;

Olivia Rose Jossep

Nathalie Gabrielsson

Charles Gall

Jed Darlington-Roberts

Danny Rumbelow 

Kiloran Mclaren

James Burns

Callum Rhodes

Ollie Thompson

Electric Theatre Collective

Sophie Mcdonald

Matteo Balduzzi

220 Kid, Kang Daniel, Willim 'Look Where We Are' by Charles Gall

220-Kid-&-Kang-Daniel-,-Willim-'Look-Where-We-Are'-by-Charles-Gall

Balan Evans directs a touching promo for Eloise's Drunk On A Flight.&nbsp;The video sees the artist sat at the end of a row of characters, waiting to board a flight in a mockup airport. Fragments of narrative from the lyrics are visualised in vignettes between other characters, yet Eloise exudes&nbsp;the emotion of the entire track, poignant and bittersweet, in her performance.&nbsp;Dynamic camerawork and clever moving pieces give the video a dreamlike flourish, and the art direction helps to both sell the location and give the entire concept a larger than life feel.[imgtoken data:1]"This one was a real feat but it felt like everyone was on the same page from day dot," director Balan Evans says."It’s actually the first big set build I’ve done which had its own new challenges, but we had an incredible team who all brought their own unique style to the film. It all just meshed together in the best possible way."

Balan Evans

Laura Manners

Matthew Bohun

Simon Plunket

Ffion Kunz

Alex Hudson

Rushil Choudhary

Christopher James

Bibi Baker

Nat Zangi

Andi Chu

Jazz

Eloise 'Drunk On A Flight' by Balan Evans

Eloise - Drunk On A Flight (Official Video)

Luis Hindman directs a kaleidoscopic promo for Master Peace, the second of three videos he's directed for the South London musician.&nbsp;The frenetic, colour-soaked video for Veronica sees the artist take&nbsp;an interest in the song's namesake, spotting her at a club before seeing spiralling into a Y2K-inspired fever dream.&nbsp;The name Veronica starts to appear everywhere - on bottles, necklace pendants and even a pack of cigarettes - and before long, the whole room has warped into a series of fluid textures and uncanny forms.&nbsp;Shot on 16mm, the video has a gritty yet vibrant aesthetic, with a truly trippy vibe throughout. A fine follow-up to the equally vibrant and energetic video Hindman directed for <a href="https://www.youtube.com/watch?v=EGlct4ccNBQ" target="_blank">Country Life</a>.&nbsp;

Olivia Jessop

Sam Thompson

The Reel Friends

My Management

Luis Hindman

Phil Lee

Joe Sherno

Nikita Khatsarevich

Danny Rumbelow

Jess Horne

Tommy McMahon

Adam Fox

Scarlett Gardner

Sean Patel-Gould

Megan Lee

Oleh Bilobrov

Molly Ashcroft

PMR Records

Alternative

Indie

Master Peace 'Veronica' by Luis Hindman

Master-Peace-'Veronica'-by-Luis-Hindman

Billy Lockett has zombies on the brain, in&nbsp;Kris R's cracking promo for Freaking Out.&nbsp;Paying homage to an iconic&nbsp;Shaun of the Dead&nbsp;scene, we see Lockett head out to the shops, stalked by a set of zombies who may or may not turn undead after encountering the artist.&nbsp;The image of a straight to camera performance backdropped by undead extras is hilarious and captivating, and Kris imbues the concept with enigmatic nuggets of information, which allow&nbsp;viewers to make up their own mind about a few key details.&nbsp;[imgtoken data:1]"Zombies were a key part of the brief I received for the track, but I wanted to dig a bit deeper into what including the 'walking dead' in this context would suggest about Billy himself," says Kris. "With that, I decided that the characters - who morph from ordinary passersby into white-eyed monsters - would personify his darkest inner thoughts, following him wherever he goes. As Billy finally turns to confront his demons they disappear, forcing us to ask the question: 'Were they ever really there, or was it all in his head?' "When thinking about structure, I immediately thought of that scene in Shaun of the Dead when Shaun walks to the shop, failing to realise the state of everyone that he passes. I think most people my age are familiar with that scene, so it was really fun to drop in Easter eggs throughout."&nbsp;

Ellie Gordon

Lois Jenner

Kris R

Massimo Fillipe

Yannick Hausler

Miquel Agell

Michael Vega

Meagan Edwards

Matthias Stoopman

Photo Finish Records

Billy Lockett 'Freaking Out' by Kris R

Billy Lockett - Freaking Out (Official Music Video)

Chrissi's marvellous takedown of an unworthy lover in Lipo gets a charming and witty treatment by Denisha Anderson.Lipo is Chrissi’s ode to body positivity, self-love and the trials of getting to the point where you believe you deserve it. And although the subject is serious&nbsp;she treats it in a smooth, laidback fashion, addressing her ex with an 'this is your problem, not mine' attitude. That makes it all the more impactful.Anderson gets the mood exactly right, by putting Chrissi in a naturalistic situation with her friends, echoing some classic R&amp;B videos along the way. Chrissi and her pals&nbsp;are enjoying each other's company, and aided by the choreography by Claudia Lois, and some fun set-ups, this is playful as it spreads it's serious message.[imgtoken data:1]“When I initially heard the song, I was gassed at the bar 'Fxck your feelings'," says Anderson.&nbsp;"I really felt that, and knew I had to create something which was full of energy yet super empowering."Drawing inspiration from Destiny’s Child’s Bootylicious and Janet Jackson’s That’s The Way Love Goes, I wanted a similar home environment, where we see Chrissi and her friends vibing and enjoying each other’s company, dissecting F-Boys, and saying goodbye to that energy and hello to an evolved version of self."Utilising a variety of set-ups and working with a choreographer for the first time, I think we pulled it all together with smiles, energy and charisma to make a film I am really proud of.”&nbsp;

Denisha Anderson

Caviar

Nisha Mullea

Eleri Evans

Sachin Chande

Ffon Kunz

Jecelnena Gubatan

Sachin Parmar

Claudia Lois

Bethan Dadson

Jasmine Hamilton

Samelle

Rose Moya

Florence Kennard

Hands London

Quinn Titsworth

Island Records

Soul

Chrissi 'Lipo' by Denisha Anderson

Chrissi - Lipo (Official Video)

Mila Van Der Linden and&nbsp;Stefania Lucchesi co-direct a vibrant performance promo for Mila V.&nbsp;The second self-directed video from the Slow Burn EP is a natural progression from the first video, S.N.C.L, which combines fast-paced visuals with sci-fi elements.&nbsp;Coruscating lights and abstract textures create an enigmatic aesthetic, which dissolves into an all-out hypnotic trip.&nbsp;Anchored by a commanding performance and a sense of mystery, it's a great showcase of both the artist and director/creative team.&nbsp;

Stefania Lucchesi

Mila Van Der Linden

Alexander Denning

Zoë Que

Ed Livesey

Saskia Dixie

Georgia Hope

Stan Vriend

Wietse Van Bezooijen

Mila V 'You're Not Around' by Mila Van Der Linden, Stefania Lucchesi

Mila V - You're Not Around

Director Charles Gall unleashes a little bit of madness for Sports Team's latest promo, where lead singer Alex Rice becomes the hapless contestant in a sadistic game show.&nbsp;Welcome to 'The Game',&nbsp;where life's hard but you can't complain...We see Alex sitting at home, flicking through TV when he comes across a surreal gameshow, and signs up to land a guest spot. Before long, he is shaking hands with the eccentric presenter - played by veteran singer-songwriter John Otway - and enters into an increasingly unappealing set of tasks.Meanwhile, the rest of the band are among the audience, all too willing to subject Alex to demeaning and painful 'games' -&nbsp;including a real-life version of the board game Operation, and a ruck with the entire group dressed as animals, and finally ending up as an angel harrassed by a mob of devils.It's a vibe that perfectly suits the London-based indie-rock group, and Rice manages to amp up the charm even when getting stomped on by giant animal feet...&nbsp;&nbsp;&nbsp;

Ailsa Chaplin

Jorge Higgins

Oliver Waters

Darius Williams

Patrycja Cygan

Isabella Mahmoud

Olivia Cochrane

Justin Du Pre

John Otway

Rock

Sports Team 'The Game' by Charles Gall

Sports-Team-'The-Game'-by-Charles-Gall

Charles Gall directs a visually arresting promo for up and coming Leeds-based band&nbsp;English Teacher.To say the video is offbeat would be a huge understatement - from awkward Dad dancing to folk horror vibes and a grisly finalé, the concept demands your full attention, and will leave viewers&nbsp;questioning what they just spent four minutes watching.&nbsp;The slow zooms and haunting costumes elevate the weird vibes, and a brilliant performance from vocalist Lily Fontaine acts as the glue which blends&nbsp;the gorgeous vignettes.[imgtoken data:1]&nbsp;

Lea Otovic

Lucy James

Tom Gass

Vato Beridze

Alexandra Knights

Jon Dobson

Wash

English Teacher 'Polyawkward' by Charles Gall

English-Teacher-'Poly-Awkward'-by-Charles-Gall

Kris R directs a superb blend of performance and offbeat narrative for Liverpool-based band Courting.&nbsp;In the&nbsp;video for Tennis, the band's delivery of a betrayed sugar daddy's monologue, ending his relationship with his trophy wife, is gatecrashed by the less composed reality of this unattractive&nbsp;character. As the band perform the speech he wishes to make, he blunders around, trying to contact her, in an increasing state of helpless drunken fury.&nbsp;[imgtoken data:1]From the idiosyncratic performance of the band, to the slightly haunting presence of the main character, Kris R brings humour with a sense of discomfort and danger in almost every scene - which makes the visual even more absorbing and addictive.&nbsp;Also, I'm sure we won't be the first to point out the rather fitting link between the band name and the track name... Coincidence or fate? I guess we'll wait and see what they come up with next.&nbsp;

Annie Knight

Jakob Cizic

Jake Mcallister

Danyal Kadir

Pias Records

Courting 'Tennis' by Kris R

Courting-'Tennis'-by-Kris-R

Dylan Friese-Greene directs an introspective promo for Irish rock band Just Mustard.&nbsp;The video depicts a series of everyday situations - hanging out with friends, dancing on your own, lying in bed - in an increasingly apathetic, dreamlike way.&nbsp;The use of rippling effects elevates the transcendental vibes,&nbsp;and a particular vignette with the characters all tapping the screen seems to suggest a breaking of the fourth-wall, which draws viewers into this same surreal space.&nbsp;

Harriet Trant

Dylan Friese-Greene

Gabriele Mango

Cameron Sealby

Partisan Records

Just Mustard 'Mirrors' by Dylan Friese-Greene

Just-Mustard-'Mirrors'-by-Dylan-Friese-greene

Yassa Khan ushers in a momentous meeting of two icons, Soft Cell and Pet Shop Boys, in the nostalgic promo for Purple Zone.&nbsp;The video combines performance with portraiture-style narrative setups of a diverse variety of characters,&nbsp;celebrating both the 1980s and present day through bold styling and art direction choices. Frozen in an anachronistic time capsule, it's an uncanny yet wildly effective concept, which visualises both group's longstanding success.&nbsp;Soft Cell and Pet Shop Boys all make an appearance - in a playful ice cream truck vignette and pulling pints behind a bar, respectively - and the overall vibe of the video feels light-hearted, celebratory and above all, entertaining.&nbsp;

Liam Wallace-Cook

2nd AC

Videos featuring Liam Wallace-Cook

2023 (5)

2022 (8)

2021 (2)

2017 (1)

2015 (1)

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