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The Prototypes 'Pop It Off' by Boris Thompson-Roylance

Cat Velez - 22nd Apr 2015

This performance-based video for The Prototypes' drum and bass track Pop It Off follows four street-dwelling East London kids on the hunt for something which the viewer is unaware of.

Aggressive, violent and determined, their search through derelict buildings and places of decay leads to the discovery of a mysterious gold powder that empowers them to perform the contemporary dance form known as Krump - a street dance characterised by free, exaggerated, and highly energetic movement. 

Topped off by some captivating, slow-motion shots of the gold powder working its magic, the video features top-notch camerawork which does an excellent job of capturing the expressive, powerful nature of the dance.

BORIS THOMPSON-ROYLANCE:

'Pop It Off' references the title of The Prototypes debut album 'City Of Gold', in a stylised manner, homaging the disastrous attempts of Sir Walter Ralley and his predecessors' quests to find the lost City Of Gold, El Dorado. Krump is an exciting and refreshing dance form which is exploding across the globe. Expecting these 'gangster' type characters to continue their streak of violence, they turn to Krump, which, although may seem aggressive, is deeply beautiful and evocative in it's spontaneous and experimental choreography.

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Cat Velez - 22nd Apr 2015

Tags

  • Choreography
  • Promos
  • Dance

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Credits

Production/Creative

Director
Boris Thompson-Roylance
Producer
Ailsa Vanessa Tapping
Production Company

Camera

Director of Photography
Jack Thompson-Roylance
Focus Puller
Michael Hobdell
2nd AC
Liam Wallace-Cook

Lighting/Grip

Gaffer
Alex Rice

Art

Production Assistant
Alexander Äikäs
Production Assistant
Mike Howard

Wardrobe

Make-up
Gemma Stafford

Grading

Colourist
Joseph Bicknell

Commission

Label
Viper Records

Cat Velez - 22nd Apr 2015

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