Director's Representation

Leethal Reppin

Paris-based Australian director Sinclair directs a white-syc performance video for electronic artist Mechatok's team-up with pop diva&nbsp;Isabella Lovestory.&nbsp;Inspired by the vibrant aesthetics of 2010s J-Pop, the sleek and dynamic video for She's A Director splits in two spaces with Isabella messing with the band through the power or telekinesis, adopting bottles full of coloured liquid and a panda&nbsp;plushy&nbsp;as her voodoo objects.&nbsp;The video blends nostalgic references - harking as far back to the dawn of the music video age - with contemporary style, showcasing Sinclair’s talent for bold visual storytelling, and following on from notable work this year for Adéla, Dorian Electra and Charlotte Plank.

Sinclair

Isabella Lovestory

Millie O'Brien

Pulse Films

Amber Felix

Rik Green

Joe Mulvihill

Vitalii Akimov

Peggy Digioia

Ken Liew

Meja Taserud

Ash Hill

Tom Easto

Flo Webb

Fraser Twitchett

Franky Chadwick

Okay Studio

Caroline Waxse

Young Recordings

Mechatok ft Isabella Lovestory 'She’s A Director' by Sinclair

Mechatok - She's A Director (feat. Isabella Lovestory)

Acclaimed American composer and musician Jon Batiste plays a mid-century&nbsp;conman duping farmers into believing their chickens can lay golden eggs in a fast-moving comedy by French directing duo&nbsp;Zite &amp; Léo.The video for Big Money - a track from Batiste's new blues-influenced album, out in August - focusses on a great Amercian tradition of being fleeced of your hard-earned cash by smooth-talking, dream-selling hucksters. Not that would ever happen these days, of course. In this case, Batiste and his buddy are hawking 'golden grain' to a credulous set of rural rubes, scooping their banknotes and getting out quick before their golden egg scam is exposed.As with their previous narrative videos for the likes of L'Imperitrice and others,&nbsp;Zite &amp; Léo fashion this story with rich period detail, a cinematic sensibility and lots of energetic joie de vivre, epitomised by the relish of Jon Batiste's charismatic conman turn.&nbsp;Speaking about the film - that was shot on location in Bulgaria -&nbsp;MindsEye MD Hughie Phillips says: “It was such an unbelievable joy to work with the incomparable Jon Batiste on Big Money. Huge shout out to Zite &amp; Léo for their extraordinary vision and to Jon for the trust and creative freedom. It’s a rare and special thing.”[imgtoken data:1]&nbsp;

United States

Zite et Léo

Henry Richmond

Ryan Lynn

Jon Batiste

MindsEye

Hughie Phillips

Max Yeoman

Hunter Daly

Maria Pereira

Solent Films

Elena Doroshenko

Lyubika Georgieva

Hristo Yordanov

Juli Abene

Alex Abene

Tianès Montasser

Collectiv Paris

Alex Gregory

Harbor Picture Company

Charlie Morris

Jakob Thorhallsson

Blues

Jon Batiste 'Big Money' by Zite & Léo

Jon Batiste - BIG MONEY

Sinclair directs an intriguing video for pop artist Adéla's DeathByDevotion&nbsp;- one part Madonna's Hung Up, another part Aronofsky's Black Swan - and also very much all Adéla.After a heavy night out, Adela turns up at the dance studio to perform ballet, which becomes a drama as she fights through the pain of injury, made more intense and intimate with&nbsp;Sinclair's fluid, lo-fi camerawork.&nbsp; &nbsp;

Anna Krenkel

James Vuanh

Sasha Gordiash

Avenues

John Layton

Amanda Jenkins

Adéla 'DeathByDevotion' by Sinclair

ADÉLA - DeathByDevotion (Official Music Video)

Rappers Pusha T and Malice launched their reunion as Clipse with the outstanding video for So Be It&nbsp;directed by Hannan Hussain.Filmed in Long Island, at a mansion&nbsp;that could be taken from the pages of The Great Gatsby, the video blends long, photographic-style shots with the raw energy of early 2000s rap visuals - ensuring Pusha T and Malice command every frame with intention and presence.[imgtoken data:1]HANNAN HUSSAIN:"So Be It came together through instinct and timing. I first heard about the new Clipse record while I was overseas. I saw a clip on Instagram of Pharrell previewing it at the Louis Vuitton show and something about it clicked. I texted their MGMT (who I was connected with through my first music video in 2021) to let me write a treatment for Clipse. A week later, they wanted to make my idea come to life."We shot on 35mm film in Long Island at the same estate used for the hunting trip episode of Succession. The space had weight to it. That sense of history matched the energy of the record. I approached it with a focus on restraint. Letting the imagery breathe. Long, composed shots that feel more like portraits than moving images. Letting the lyrics sit in the silence. Letting shadows, reflections, and subtle movement do the work."To direct for Clipse meant everything. They shaped so much of the visual language of rap. This was about honoring that legacy without overcomplicating it. Letting the performances speak. Letting the world feel expensive and haunted at the same time.""Push said it best after watching the final cut: “Now this is evil. Keep me here.”

Hannan Hussain

SOFTSPOT*

Vertel Scott

Tomás Whitmore

Theresa Kusumadjaja

Yuuki Omatsu

Matt O'Brien

Liam Reardon

Dan Rodriguez

Katie Balun

Catherine Gubernick

Marcus Paul

Kenny Shimm

Nasser Boulaich

The Mill

Mikey Pehanich

Pendulum

Hip Hop

Clipse 'So Be It' by Hannan Hussain

Clipse - So Be It (Official Music Video)

Noel Paul directs a characteristically immersive and offbeat promo for American rock band Geese.The video for Taxes takes place at an intimate gig, with the first minute or so shot on a mobile phone or lo-fi video camera.&nbsp;But then it's all turned on its head, ramping up into a mesmerising fever dream of sped-up dancing, fighting, melting faces - even a spot of cannibalism.It's ferocious, kind of disturbing, all the more intense for being at odds with the laidback pace of the track.&nbsp;A standout visual indeed.NOEL PAUL:"When Cameron sings 'nail me down',&nbsp;everything changes. The format morphs from strictly phone footage to a hodgepodge of textures and frame rates."The action becomes dislocated from documentary reality, instead taking the form of abstract isolated shots of expressions and gestures being repeated endlessly and maniacally by the people in the crowd. It's like we're inside a contemporary version of some medieval painting of the Damned, writhing and carousing in ecstasy and agony as they are herded towards Hell's gaping maw."Our crowd now becomes a vehicle for exploring a cavalcade of human expressions, gestures, and simple actions, boiled down to some kind of fetishized essence by way of filming them in hyperspeed with endlessly repeating manic motion. A simple action repeated over and over again and filmed in this style becomes mesmerizing and absurd and ritualistic."

Saara Untracht-oakner

Monica Mirabile

Noel Paul

Lucy Rennick

FRIEND

Jake Crossland

Adam Reichardt

Léa Taillefer

Mel Giles

Eliana Roseen

Alexei Topounov

Thomas Cameron

Oona Mozelle

Nina Carelli

Belal Hibri

Miled Boulos

Partisan Records

Miramade

Alternative

Rock

Geese 'Taxes' by Noel Paul

Geese-'Taxes'-by-Noel-Paul

Tohé Commaret takes Spanish pop sensation Isabella Lovestory into a fabulous and fraught fever dream in her latest extravagant music video outing.Isabella finds herself in an anonymous office building that becomes an increasingly constricting force on her exuberant personality. Can she break free?It's another impressive addition to Tohé Commaret's body of work in a year that kicked off with a video with Oklou and Bladee and a show at Fondation Pernod Ricard then going on to being shortlisted at Berlinale and Cannes."I made Isabella Lovestory’s music video at a time in my life when I couldn’t stop watching Hitchcock’s films," she says. "They were a real inspiration for me - film noir, puzzle films, labyrinthine stories - all of that fed into the creation of this video.[imgtoken data:1]"I felt it matched her universe perfectly, which is all about vanity, reflection, duplicity, and self-observation. That’s why we used so many mirrors, split shots and reflections. The post-production took us a huge amount of time, and the set design beforehand was just as important."We shot it on 35mm to get closer to that classic cinema feel, but with a slightly futuristic twist: greenish and pinkish tones inspired by Matthew Barney’s films."

Spain

Louise Mekylla Bachir

Fiona Omnes

Tohé Commaret

Surya Daniel

Roman Birenzweigue

Premier Cri

Johann Van Der Voort

Sergei Medvedev

David Camarou

Alexis Petit

Mélanie Bordes

Alexis Governeur

Camille Ostwalt

Lucile

Charlotte Nguyen

Gustavio Koslowski

Nick Vavilov

François Gouret

Maxim Bozhko

Guillaume Rivet

Giant Music

Isabella Lovestory 'Vanity' by Tohé Commaret

Isabella-Lovestory-'Vanity'-by-Tohé-Commaret

Two minutes of solid Game Boy nostalgia by LAUZZA for rapper YT.[imgtoken data:1]&nbsp;

Lauzza

COMPULSORY

Chris Toumazou

Kiran Mandla

Kadri Mahmoud

Klevis Krasniqi

Tansy Taylor

Sabih Mahmood

Fred Gowers

Ollie Dudley

Alex Risbridger

YT 'Panda (Nananana)' by LAUZZA

YT - Panda (Nananana)

British-Punjabi musical disruptor&nbsp;Raf-Saperra's infectious pop track Step Out has inspired&nbsp;a suitably vibrant visual by directing duo Amir Hossain and Soren Harrison - aka Bedroom - and Avleen Kaur that playfully crosses cultural borders.Reflecting his contemporary take on South Asian music that&nbsp;blends western music styles with traditional Punjabi singing, it's&nbsp;an intoxicating mix of East and West in one colourful and cartoon-like&nbsp;package. Raf pops into the beauty salon to celebrate the girls (of all ages) as they prepare&nbsp;for a big night out.&nbsp;Then he becomes the model in a fashion magazine&nbsp;wearing some outlandish clothes, but charming his fellow model - the girl&nbsp;from the salon. He's also&nbsp;the guy in the magazine ad for Fatboy breakfast cereal, before becoming a boxer in the ring and appearing at his press conference, where his favourite girl turns up as his interviewer.&nbsp; &nbsp;[imgtoken data:1]For Amir Hossain, one half of the Bedroom project, this was an important opportunity to articulate the blurred lines between his South Asian and British heritage and what that means to his directorial work. It marks a&nbsp;bucket list moment for the director and stands out as one of the director's strongest videos to date."For me, Step Out was just as much about pushing representation as it was about pushing culture," he says. "Growing up South Asian, you’re often boxed in, caught between tradition and perception. There aren’t many people who look like me breaking into these new spaces or showcasing that we can play in the same field as everyone else."With this video, I wanted to show a more layered identity: bold, modern, unapologetically brown. Something that breaks away from the stereotypes and can stand shoulder to shoulder with the work that’s always inspired me."Soren Harrison adds: "There are boundaries to be pushed in South Asian culture right now and the response we have gotten with the video shows us how important it is to be broadening the cultural limits. We wanted the life and colour of the song to breathe into the visuals and let Raf’s playful performance carry us from one set to the next."

United Kingdom

Sasha Hilton

Cara Hayward

Avleen Kaur

Bedroom

Sam Murray

Anil Rana

Kian Altmann

Adam Singodia

Lia Lee

Elsa Grace Collingwood

Wolf Wasserman

Oliver Pearson

Jess Averbeck

Gaia Maua

Yasmin Khan

Sam Allen

Work Editorial

Nielsen Bohl

Selected Works

Tk Fx

Ruby Abbas

Polydor Records

Universal Music Canada

Raf-Saperra 'Step Out' by Bedroom, Avleen Kaur 

Raf-Saperra - Step Out (Official Video) | Ikky | Latest Punjabi Songs 2025

LAUZZA brings PinkPantheress into his universe, and into her own fairy story&nbsp;for Close To You.In the video Pink is a girl from the time of Grimm's fairytales. She opens a big book of stories to observe a pop-up world of young love under a castle - and then creates a world beneath of playing card-inspired graphics, where Pink becomes its harlequin-dressed queen.Not surprisingly, LAUZZA's style, with its focus on the rapid development of ideas, dominated with retro 2D and 3D graphics and DIY production feel,&nbsp;is a snug fit with the mix of immediacy and subtle complexity in PinkPantheress's music. Its totally absorbing and delightful - and brief.It also represents the next step of the LAUZZA masterplan, with Pink arguably being the highest profile artist so far to have their video be released on his YouTube channel. So it could be a significant breakthrough&nbsp;in recognising the importance of&nbsp;British&nbsp;music video directors in the careers of artists.&nbsp;&nbsp;

Ella Griffith

Max Elliot

Imran Malik

Connor Hall

Nielsan Bohl

Hara Spyrou

Simon Donnellon

Milena Agbaba

Joy Adenuga

Jaz Lanyero

Sian Rowe

PinkPantheress 'Close To You' by LAUZZA

PinkPantheress - Close to you

KLVDR returns to music videos with a slick and steamy vehicle for Nigerian-American singer Davido's collab&nbsp;with R&amp;B star&nbsp;Victoria Monét.It's the first video by KLVDR since the landmark <a href="https://www.promonews.tv/videos/2022/09/27/stormzy-mel-made-me-do-it-klvdr/78544" target="_blank">Stormzy video for&nbsp;Mel Made Me Do It</a>&nbsp;two years ago, and the promo for Offa Me is a technical feat, as well as a suitably classy celebration of the artists and the song.Shot by US cinematographer&nbsp;Franklin Ricart, it involves layers of camera movement, including revolving camera heads and motion control shots, to reinforce the steamy Afrobeat rhythm of the&nbsp;track.&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;

KLVDR

Tara Sheree

Collin Druz

freenjoy

Nathan Scherrer

Kat Cattaneo

Michael Lewin

Franklin Ricart

Sean Bankhead

Evan Coniglio

Thomas Sigurdsson

John Richoux

Davido ft Victoria Monét 'Offa Me' by KLVDR

Davido - Offa Me (Official Video)

Sinclair Bryant directs a striking&nbsp;promo for Australian-British singer-songwriter and producer Charlotte Plank, diving into a world of mannequins and frozen poses.&nbsp;Leading an all-female team of HoDs - including&nbsp;Chaimuki (DoP), Naomi Feld&nbsp;(set designer), Elle Fell (stylist), Shani Mushington&nbsp;(HMU) and Sidney Williams (editor) - Bryant's video for Candy Stores is&nbsp;an editorial-style vision blurring&nbsp;the line between the artificial and the real.[imgtoken data:1]As the track builds, the magical candy store comes to life, in a surrealist twist on suburban bliss, where the bright polish of a 1950's dreamscape gives way to a darker undercurrent. With&nbsp;Plank as both performer and observer of the phenomenon, the female mannequins begin to stir.The mannequins were cleverly portrayed by a cast of real people, made possible by the work of the hair and make-up team, who crafted striking looks. It's bold work, elevated by the cast's commitment to their characters and an inspired use of styling and makeup.&nbsp;

Naomi Feld

Darcy Wallace

Charlotte Plank 'Candy Stores' by Sinclair Bryant