Director's Representation

Leethal Reppin

A new big screen series that pairs cult movies with a curated selection of music videos starts on Tuesday, September 1st at Finsbury Park Picturehouse, with Spike Lee's 1989 classic&nbsp;Do The Right Thing, introduced&nbsp;by Leethal Reppin founder and music video agent Lee Fairweather.In a team-up between Leethal Reppin and Picturehouse, the season will program&nbsp;films whose cinematic influences have run through music videos and the format’s culture itself. <a href="https://www.picturehouses.com/movie-details/000/HO00018523/club-room-do-the-right- thing-x-lethal-reppin" target="_blank">Tickets to the first screening</a> on September 1st in the Club Room at Finsbury Park Picturehouse comes with free popcorn and access to a private bar.“It’s been great working with Picturehouse to find new ways to bring my passion for curating film and music videos together," says Fairweather.&nbsp;"I’m fortunate to work with some extremely talented directors and production companies, and the best part of what we do is connecting and translating our shared passion for cinema into the music projects and artists we work with. This season is designed to celebrate that.”As Fairweather puts it, “Always do the right thing” ...and watch more music videos on a big screen.• Book tickets to Do The Right Thing x Leethal Reppin <a href="https://www.picturehouses.com/movie-details/000/HO00018523/club-room-do-the-right- thing-x-lethal-reppin" target="_blank">her</a>e

Leethal Reppin's music video-related movie season launches on September 1st with 'Do The Right Thing' 

Sekou Abineri directs an atmospheric promo for Zambian-Scottish DJ and producer&nbsp;KILIMANJARO, featuring vocalist Rahh and the Thanda Choir.&nbsp;The video for Stumble boasts a fervent, gospel-like quality, anchored by confident performances from the artists. In the studio setting where the choir are statuesque figures surrounding the central partnership of&nbsp;KILIMANJARO and Raah, the video picks up on the light and dark within the track.The message of the song is inspirational: it's not the stumble, it's what you do afterwards&nbsp;that really counts. And that has inspired an&nbsp;emotive and cinematic video.[imgtoken data:1]

United Kingdom

Sekou Abineri

Intergalactic Studios

Dance

Gospel

KILIMANJARO ft Rahh 'Stumble' by Sekou Abineri

-Kilimanjaro-'Stumble-Ft.-Rahh-'-by-Sekou-Abineri

PinkPantheress returns with another cool and witty VFX-heavy video in a collaboration with the Lauzza YouTube channel - directed by Laurie Lotus and featuring British TV national treasure Davina McCall.The video for Girl Like Me starts with Davina introducing a mega-TV performance by Pink - a candy coloured London-centric performance that marches out of the studio into a world outside governed&nbsp;by its own weird repetitive logic.Another savvy step forward by PinkPantheress - and also Lauzza, who dispenses with his trademark VHS aesthetic here for something more polished, but also arguably references VFX in Nineties Britpop videos like Pulp's Common People in creating this tasty&nbsp;concoction.&nbsp;&nbsp;&nbsp;[imgtoken data:1]

Laurie Lotus

COMPULSORY

PinkPantheress 'Girl Like Me' by Laurie Lotus

PinkPantheress - Girl Like Me (Official Video)

George Pack directs a hyper-vibrant retor-styled promo for Eliza Rose.&nbsp;The video for Quasimodo is a fever dream of public access-style visuals and lo-fi textures, anchored by the artist's breezy performance.&nbsp;Echoing the hypnotic vibes of early 90s videos such as&nbsp;<a href="https://www.youtube.com/watch?v=etviGf1uWlg" target="_blank">Deee-Lite's&nbsp;</a><a href="https://www.youtube.com/watch?v=etviGf1uWlg" target="_blank">Groove Is In The Heart</a>,&nbsp;it's chaotic in the best way, and feels fresh and tactile especially given the recent wave of AI-focused concepts.&nbsp;Pure nostalgia exudes from every frame, and it's a welcome return to the 'green screen + a vibe' style of music video.&nbsp;Standout work.&nbsp;

George Pack

Garage

Alternative

Eliza Rose 'Quasimodo (0800-Flirt-Divert)' by George Pack

Eliza Rose - Quasimodo (0800-Flirt-Divert) [Official Video]

Good Health Good Wealth's Bruce Breakey relives a past relationship in Alexandre Do's powerful video for the London alternative/indie duo.In the&nbsp;video for This Time Next Year We'll Be Millionaires, Breakey's character is with his mates doing macho things - videogames and copious drinking - before a flashback to a sunny day in the café with his girlfriend, played by Holly Hawgood, where the mutual attraction and easy chemistry is clear.The video continues to shift between timelines and the introduction of when things go wrong with his girlfriend is sudden. In the present, post-relationship strand, his facade of&nbsp;laddishness starts to drop.&nbsp;We are in familiar territory with many videos - and longer narratives - about the arc of a love affair from blissful happiness to despair. But due to Breakey and Hawgood's performances&nbsp;-&nbsp;the scene in the café will make&nbsp;you believe in this relationship - and the way Alex Do arranges the story, this version hits a lot harder than most.[imgtoken data:1]

Alexandre Do

Good Health Good Wealth 'This Time Next Year We'll Be Millionaires' by Alexandre Do

Good Health Good Wealth - This Time Next Year We'll Be Millionaires (Official Video)

LAUZZA directs a characteristically anachronistic promo for highly rated young South London rapper and singer Jim Legxacy.&nbsp;The video for '06 Wayne Rooney is a VFX-infused trip through Noughties footie culture, from Playstation games to trading cards - much in the now-trademark style of LAUZZA's videos for Pozer, Niko B, PinkPantheress, Nia Archives and more, and released on his own YouTube channel.&nbsp;Executed with a stunning breadth of effects work, the video exudes a nostalgic, early-internet feel, taking inspiration from console games, TV idents and kids advertising. And like his previous videos in the past year or so,&nbsp;the all-encompassing vision also serves to push&nbsp;the LAUZZA brand. And that includes tie-in merch - trading cards and a poster - available from the <a href="https://store.lauzza.com/">LAUZZA Store</a>.&nbsp;&nbsp;Quite possibly LAUZZA's best executed vision to date, it's a highlight reel of his style and visual sensibilities. And what's more, LAUZZA got the thumbs-up from Wazza&nbsp;himself, for his sterling work...[imgtoken data:1]

Lauzza

Hip Hop

Jim Legxacy '06 wayne rooney' by LAUZZA

Jim Legxacy  - '06 wayne rooney

Rollo Jackson makes a welcome return to music videos with a scintillating&nbsp;limo-set promo for the inimitable Detroit rapper Danny Brown.&nbsp;The video for Copycats opens inside a limo,&nbsp;where a sweaty, exhausted Danny collapses after a show - only to realise he’s not alone.&nbsp;As the song kicks in, a rotating camera reveals chaotic passengers mouthing lyrics and partying around him.Vibrant and feverish, Jackson interweaves the rapper's performance with glitchy, distorted visuals outside the car.&nbsp;The rotating camera allows Danny to turn the limo interior into his performing space with featured artist Underscores and also have some fun. After all, he is a rap/rock/pop star and he gets what he wants...Dripping with energy and a nostalgic, slick aesthetic, it's an absorbing visual that matches the typically hectic vibe of this lead-off single from Danny Brown's forthcoming album Stardust.[imgtoken data:1]&nbsp;

United States

Rollo Jackson

Somesuch

Avenues

Rapper

Danny Brown ft Underscores 'Copycats' by Rollo Jackson

Danny-Brown-'Copycats'-by-Rollo-Jackson

Tommy Davis delivers a knockabout comedy of office politics for Sammy Virji &amp; Chris Lake's latest dance banger.In the video for 925, an edgy new employee played by Josh Dylan joins the office drones and immediately causes&nbsp;a stir, in a stylised scenario of old-school physical comedy that's well suited to the garage-influenced track.And after a couple of run-ins with the autocratic boss and rebuffed by the girl he fancies, Dylan lets loose to turn the office into a throbbing dancefloor - captured in some hyperactive camerawork by DoP Jack Maddison.&nbsp;&nbsp;"A dead-end desk job to full-blown office mayhem - all put together in less than a week," as Davis has explained on Instagram.&nbsp;"Massive thanks to @sammyvirji for having us on to create this naughty little number."&nbsp;

Thomas Davis

Sammy Virji & Chris Lake ft RoRo '925' by Thomas Davis

Sammy Virji & Chris Lake ft. RoRo - 925 (Official Video)

Nia Archives takes a trip to the Amazon and Rio de Janiero in LAUZZA's old school videogame-inspired visual for her brilliant collab with Clipz.The video for the scintillating Maia Maia&nbsp;is another banger from LAUZZA, applying characteristic dedication to&nbsp;the lo-fi retro-VFX aesthetic he has made his trademark, as Nia travels into the jungle and then paraglides into a digital Rio to team-up with Clipz at the virtual Carnival.This joyous (and quite blurry)&nbsp;video is, once again, distributed&nbsp;on <a href="https://www.youtube.com/@LAUZZA" target="_blank">LAUZZA's YouTube channel</a>. He's building a real body of work on there.[imgtoken data:1][imgtoken data:2] &nbsp;

Nia Archives & Clipz 'Maia Maia' by LAUZZA

Nia Archives, CLIPZ - Maia Maia

Rubii gets revenge on some bad guys after suspecting some dodgy dealing in a card game, in&nbsp;Sekou Abineri's slick&nbsp;showcase for the Birmingham-born&nbsp;alt-R&amp;B singer.Taking no prisoners - but a couple of hostages in vibrant red hoods - we follow Rubii as she plans her revenge in the video for Forgive &amp; Forget. Within the setting of a palatial home, she taunts&nbsp;the men with the prospect of a grisly fate between performance setups.&nbsp;It's a fun visual, blending crime thrillers&nbsp;with music video aesthetics, and feels like a natural yet elevated accompaniment to the track.&nbsp;Great work by Sekou Abineri - who has also directed visualisers for the sultry Rubii.&nbsp;

Studio RM

UK Rap

Rubii 'Forgive & Forget' by Sekou Abineri

RUBII - FORGIVE & FORGET (Official Music Video)

42 Branded has joined forces with award winning music video&nbsp;representation agency Lethal Reppin, who will represent the London-based&nbsp;production company's directors' roster.Launched in 2022 by Lee Fairweather, Leethal Reppin has built an impressive track record helping pair directors with artists, having worked with the likes of Taz Tron Delix and Joy Crookes, Lauzza and PinkPantheress, and Grajper with Maverick Sabre, to name a few. His prolific work has been both critically acclaimed, culturally influential, and resulted in several nominations for Best Agent at the UKMVAs."We are thrilled to officially welcome Leethal Reppin as 42 Branded’s directors representative for music videos” says 42's MD Clancie Brennan. “Lee’s innovative vision and love of filmmakers perfectly aligns with our mission to elevate artistic storytelling."This partnership marks a significant step forward in our journey. Together, we will bring extraordinary content to life, engaging audiences and crafting memorable films for artists with directors across the 42 talent roster.”

Leethal Reppin teams with 42 Branded to rep roster for music videos 

LAUZZA reconnects with Niko B in this vibrant, Noughties-inspired promo.&nbsp;The video for&nbsp;I Like The Way You Look Talking At Me is packed full of lo-fi, green-screen trickery, building a world of coruscating backgrounds, layered cityscapes and liminal supermarket aisles.&nbsp;Built from the ground up, it's a feat of editing and effects, characteristically maximalist and garish to create a true-to-era aesthetic.&nbsp;Another hit from LAUZZA and Niko B, well worth a watch.&nbsp;

Niko B 'I Like The Way You Look Talking At Me' by LAUZZA

Niko B - I like the way you talk looking at me

Paris-based Australian director Sinclair directs a white-syc performance video for electronic artist Mechatok's team-up with pop diva&nbsp;Isabella Lovestory.&nbsp;Inspired by the vibrant aesthetics of 2010s J-Pop, the sleek and dynamic video for She's A Director splits in two spaces with Isabella messing with the band through the power or telekinesis, adopting bottles full of coloured liquid and a panda&nbsp;plushy&nbsp;as her voodoo objects.&nbsp;The video blends nostalgic references - harking as far back to the dawn of the music video age - with contemporary style, showcasing Sinclair’s talent for bold visual storytelling, and following on from notable work this year for Adéla, Dorian Electra and Charlotte Plank.

Sinclair

Isabella Lovestory

Pulse Films

Mechatok ft Isabella Lovestory 'She’s A Director' by Sinclair

Mechatok - She's A Director (feat. Isabella Lovestory)

Acclaimed American composer and musician Jon Batiste plays a mid-century&nbsp;conman duping farmers into believing their chickens can lay golden eggs in a fast-moving comedy by French directing duo&nbsp;Zite &amp; Léo.The video for Big Money - a track from Batiste's new blues-influenced album, out in August - focusses on a great Amercian tradition of being fleeced of your hard-earned cash by smooth-talking, dream-selling hucksters. Not that would ever happen these days, of course. In this case, Batiste and his buddy are hawking 'golden grain' to a credulous set of rural rubes, scooping their banknotes and getting out quick before their golden egg scam is exposed.As with their previous narrative videos for the likes of L'Imperitrice and others,&nbsp;Zite &amp; Léo fashion this story with rich period detail, a cinematic sensibility and lots of energetic joie de vivre, epitomised by the relish of Jon Batiste's charismatic conman turn.&nbsp;Speaking about the film - that was shot on location in Bulgaria -&nbsp;MindsEye MD Hughie Phillips says: “It was such an unbelievable joy to work with the incomparable Jon Batiste on Big Money. Huge shout out to Zite &amp; Léo for their extraordinary vision and to Jon for the trust and creative freedom. It’s a rare and special thing.”[imgtoken data:1]&nbsp;

Zite et Léo

Blues

Jon Batiste 'Big Money' by Zite & Léo

Jon Batiste - BIG MONEY

Sinclair directs an intriguing video for pop artist Adéla's DeathByDevotion&nbsp;- one part Madonna's Hung Up, another part Aronofsky's Black Swan - and also very much all Adéla.After a heavy night out, Adela turns up at the dance studio to perform ballet, which becomes a drama as she fights through the pain of injury, made more intense and intimate with&nbsp;Sinclair's fluid, lo-fi camerawork.&nbsp; &nbsp;

Adéla 'DeathByDevotion' by Sinclair

ADÉLA - DeathByDevotion (Official Music Video)

Rappers Pusha T and Malice launched their reunion as Clipse with the outstanding video for So Be It&nbsp;directed by Hannan Hussain.Filmed in Long Island, at a mansion&nbsp;that could be taken from the pages of The Great Gatsby, the video blends long, photographic-style shots with the raw energy of early 2000s rap visuals - ensuring Pusha T and Malice command every frame with intention and presence.[imgtoken data:1]HANNAN HUSSAIN:"So Be It came together through instinct and timing. I first heard about the new Clipse record while I was overseas. I saw a clip on Instagram of Pharrell previewing it at the Louis Vuitton show and something about it clicked. I texted their MGMT (who I was connected with through my first music video in 2021) to let me write a treatment for Clipse. A week later, they wanted to make my idea come to life."We shot on 35mm film in Long Island at the same estate used for the hunting trip episode of Succession. The space had weight to it. That sense of history matched the energy of the record. I approached it with a focus on restraint. Letting the imagery breathe. Long, composed shots that feel more like portraits than moving images. Letting the lyrics sit in the silence. Letting shadows, reflections, and subtle movement do the work."To direct for Clipse meant everything. They shaped so much of the visual language of rap. This was about honoring that legacy without overcomplicating it. Letting the performances speak. Letting the world feel expensive and haunted at the same time.""Push said it best after watching the final cut: “Now this is evil. Keep me here.”

Hannan Hussain

SOFTSPOT*

Clipse 'So Be It' by Hannan Hussain

Clipse - So Be It (Official Music Video)

Noel Paul directs a characteristically immersive and offbeat promo for American rock band Geese.The video for Taxes takes place at an intimate gig, with the first minute or so shot on a mobile phone or lo-fi video camera.&nbsp;But then it's all turned on its head, ramping up into a mesmerising fever dream of sped-up dancing, fighting, melting faces - even a spot of cannibalism.It's ferocious, kind of disturbing, all the more intense for being at odds with the laidback pace of the track.&nbsp;A standout visual indeed.NOEL PAUL:"When Cameron sings 'nail me down',&nbsp;everything changes. The format morphs from strictly phone footage to a hodgepodge of textures and frame rates."The action becomes dislocated from documentary reality, instead taking the form of abstract isolated shots of expressions and gestures being repeated endlessly and maniacally by the people in the crowd. It's like we're inside a contemporary version of some medieval painting of the Damned, writhing and carousing in ecstasy and agony as they are herded towards Hell's gaping maw."Our crowd now becomes a vehicle for exploring a cavalcade of human expressions, gestures, and simple actions, boiled down to some kind of fetishized essence by way of filming them in hyperspeed with endlessly repeating manic motion. A simple action repeated over and over again and filmed in this style becomes mesmerizing and absurd and ritualistic."

Noel Paul

FRIEND

Rock

Geese 'Taxes' by Noel Paul

Geese-'Taxes'-by-Noel-Paul

Tohé Commaret takes Spanish pop sensation Isabella Lovestory into a fabulous and fraught fever dream in her latest extravagant music video outing.Isabella finds herself in an anonymous office building that becomes an increasingly constricting force on her exuberant personality. Can she break free?It's another impressive addition to Tohé Commaret's body of work in a year that kicked off with a video with Oklou and Bladee and a show at Fondation Pernod Ricard then going on to being shortlisted at Berlinale and Cannes."I made Isabella Lovestory’s music video at a time in my life when I couldn’t stop watching Hitchcock’s films," she says. "They were a real inspiration for me - film noir, puzzle films, labyrinthine stories - all of that fed into the creation of this video.[imgtoken data:1]"I felt it matched her universe perfectly, which is all about vanity, reflection, duplicity, and self-observation. That’s why we used so many mirrors, split shots and reflections. The post-production took us a huge amount of time, and the set design beforehand was just as important."We shot it on 35mm to get closer to that classic cinema feel, but with a slightly futuristic twist: greenish and pinkish tones inspired by Matthew Barney’s films."

Spain

Tohé Commaret

Isabella Lovestory 'Vanity' by Tohé Commaret

Isabella-Lovestory-'Vanity'-by-Tohé-Commaret

Two minutes of solid Game Boy nostalgia by LAUZZA for rapper YT.[imgtoken data:1]&nbsp;

YT 'Panda (Nananana)' by LAUZZA

YT - Panda (Nananana)

British-Punjabi musical disruptor&nbsp;Raf-Saperra's infectious pop track Step Out has inspired&nbsp;a suitably vibrant visual by directing duo Amir Hossain and Soren Harrison - aka Bedroom - and Avleen Kaur that playfully crosses cultural borders.Reflecting his contemporary take on South Asian music that&nbsp;blends western music styles with traditional Punjabi singing, it's&nbsp;an intoxicating mix of East and West in one colourful and cartoon-like&nbsp;package. Raf pops into the beauty salon to celebrate the girls (of all ages) as they prepare&nbsp;for a big night out.&nbsp;Then he becomes the model in a fashion magazine&nbsp;wearing some outlandish clothes, but charming his fellow model - the girl&nbsp;from the salon. He's also&nbsp;the guy in the magazine ad for Fatboy breakfast cereal, before becoming a boxer in the ring and appearing at his press conference, where his favourite girl turns up as his interviewer.&nbsp; &nbsp;[imgtoken data:1]For Amir Hossain, one half of the Bedroom project, this was an important opportunity to articulate the blurred lines between his South Asian and British heritage and what that means to his directorial work. It marks a&nbsp;bucket list moment for the director and stands out as one of the director's strongest videos to date."For me, Step Out was just as much about pushing representation as it was about pushing culture," he says. "Growing up South Asian, you’re often boxed in, caught between tradition and perception. There aren’t many people who look like me breaking into these new spaces or showcasing that we can play in the same field as everyone else."With this video, I wanted to show a more layered identity: bold, modern, unapologetically brown. Something that breaks away from the stereotypes and can stand shoulder to shoulder with the work that’s always inspired me."Soren Harrison adds: "There are boundaries to be pushed in South Asian culture right now and the response we have gotten with the video shows us how important it is to be broadening the cultural limits. We wanted the life and colour of the song to breathe into the visuals and let Raf’s playful performance carry us from one set to the next."

Avleen Kaur

Bedroom

Sam Murray

Raf-Saperra 'Step Out' by Bedroom, Avleen Kaur 

Raf-Saperra - Step Out (Official Video) | Ikky | Latest Punjabi Songs 2025

LAUZZA brings PinkPantheress into his universe, and into her own fairy story&nbsp;for Close To You.In the video Pink is a girl from the time of Grimm's fairytales. She opens a big book of stories to observe a pop-up world of young love under a castle - and then creates a world beneath of playing card-inspired graphics, where Pink becomes its harlequin-dressed queen.Not surprisingly, LAUZZA's style, with its focus on the rapid development of ideas, dominated with retro 2D and 3D graphics and DIY production feel,&nbsp;is a snug fit with the mix of immediacy and subtle complexity in PinkPantheress's music. Its totally absorbing and delightful - and brief.It also represents the next step of the LAUZZA masterplan, with Pink arguably being the highest profile artist so far to have their video be released on his YouTube channel. So it could be a significant breakthrough&nbsp;in recognising the importance of&nbsp;British&nbsp;music video directors in the careers of artists.&nbsp;&nbsp;

PinkPantheress 'Close To You' by LAUZZA

PinkPantheress - Close to you

KLVDR returns to music videos with a slick and steamy vehicle for Nigerian-American singer Davido's collab&nbsp;with R&amp;B star&nbsp;Victoria Monét.It's the first video by KLVDR since the landmark <a href="https://www.promonews.tv/videos/2022/09/27/stormzy-mel-made-me-do-it-klvdr/78544" target="_blank">Stormzy video for&nbsp;Mel Made Me Do It</a>&nbsp;two years ago, and the promo for Offa Me is a technical feat, as well as a suitably classy celebration of the artists and the song.Shot by US cinematographer&nbsp;Franklin Ricart, it involves layers of camera movement, including revolving camera heads and motion control shots, to reinforce the steamy Afrobeat rhythm of the&nbsp;track.&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;

KLVDR

Davido ft Victoria Monét 'Offa Me' by KLVDR

Davido - Offa Me (Official Video)

Sinclair Bryant directs a striking&nbsp;promo for Australian-British singer-songwriter and producer Charlotte Plank, diving into a world of mannequins and frozen poses.&nbsp;Leading an all-female team of HoDs - including&nbsp;Chaimuki (DoP), Naomi Feld&nbsp;(set designer), Elle Fell (stylist), Shani Mushington&nbsp;(HMU) and Sidney Williams (editor) - Bryant's video for Candy Stores is&nbsp;an editorial-style vision blurring&nbsp;the line between the artificial and the real.[imgtoken data:1]As the track builds, the magical candy store comes to life, in a surrealist twist on suburban bliss, where the bright polish of a 1950's dreamscape gives way to a darker undercurrent. With&nbsp;Plank as both performer and observer of the phenomenon, the female mannequins begin to stir.The mannequins were cleverly portrayed by a cast of real people, made possible by the work of the hair and make-up team, who crafted striking looks. It's bold work, elevated by the cast's commitment to their characters and an inspired use of styling and makeup.&nbsp;

DOMA

Charlotte Plank 'Candy Stores' by Sinclair

Charlotte-Plank-'Candy-Stores'-by-Sinclair-Bryant

Sophie Jones turns up the heat as Obongjayar performs toxic love song Sweet Danger, and takes turns on a mechanical bull with a range of characters who represent the sexy chaos and unpredictability of life.The scenario sees the charismatic singer sharing an abandoned hotel with a bevy of partygoers from different scenes, including greased-up female bodybuilders (very in, see the recent video for Bbyafrika).Things get sticky, sweaty and sexy, but always&nbsp;stylish, in Sophie Jones's first video at her new home Somesuch.[imgtoken data:1]&nbsp;

Sophie Jones

Obongjayar 'Sweet Danger' by Sophie Jones

Obongjayar-'Sweet-Danger'-by-Sophie-Jones

Sau Ali follows up the fiery promo for <a href="https://www.promonews.tv/videos/2025/03/18/highlyy-im-ok-sau-ali/90405" target="_blank">I'm OK</a> with a vibrant sequel for More Parties.&nbsp;Moving to&nbsp;the back of a tour bus with her friends, some music and all of the good vibes, the video is a breezy celebration of life with a simple yet absorbing concept.&nbsp;Boasting frantic yet intimate camerawork and a cycling colour wheel of lights, it's a feel-good visual anchored by Highlyy's playful performance.&nbsp;

Sau Ali

Kemi Anna Adeeko

Highlyy 'More Parties' by Sau Ali

Highlyy - More Parties

Lauzza takes South London rapper Jim Legxacy back to school in his latest retro-inspired&nbsp;greenscreen epic.For the track Father, Jim Legxacy's journey on the bus to school is the jumping-off point into a cartoonish, primary colour version of reality. It's another exercise in slick invention from Lauzza, with a trademark lo-fi sensibility.&nbsp;Bus seats become school chairs and desks in a clever transition as the action moves to the classroom before cut-out animation takes over in a consistently imaginative vehicle for Legxacy's performance.&nbsp;As with all his recent output, this is hosted on Lauzza's own YouTube channel. And there's also additional material for his growing band of admirers, including <a href="https://www.youtube.com/shorts/6fD1udYFPhI" target="_blank">BTS of the shoot</a> and more on <a href="https://www.youtube.com/shorts/wehW6CubdTo" target="_blank">the VFX work</a>.[imgtoken data:1] &nbsp;

Jim Legxacy 'Father' by Lauzza

Jim Legxacy - father

Highlyy gets her fiery vengeance in Sau Ali's explosive promo for I'm OK.&nbsp;We see the Afrobeats artist&nbsp;in the middle of a rural English landscape, performing by an abandoned Range Rover. Then Ali ties her past and present together, as&nbsp;memories of Highlyy's ex and his new lover taunt her as she looks through the glass of the car.Then it all kicks off. In a cathartic rage, Highlyy smashes the car up with a baseball bat,&nbsp;eventually setting the whole thing ablaze.&nbsp;With inspired cinematography and SFX work&nbsp;- using shattered glass and punched-out holes for fresh perspectives - together with the artist's strong central performance it's a captivating watch.&nbsp;

Highlyy 'I'm OK' by Sau Ali 

Highlyy - I'm OK

Avesta Keshtmand directs a high-energy promo for singer Mychelle.&nbsp;The video for Sweet Nothings opens with a quote: "Today I've decided to put my energy into the things that make me happy."&nbsp;This title screen is swiftly followed by the camaraderie of a women's football match, following the players from the changing rooms to the pitch, tied together by a celebratory, feel-good vibe.&nbsp;It's an inspired concept, given Mychelle also has a huge interest in football and sport, and blends the different worlds in a fresh, energising way.&nbsp;Lovely work.&nbsp;

Avesta Keshtmand

Joel Honeywell

Wash

Mychelle 'Sweet Nothings' by Avesta Keshtmand 

Mychelle - Sweet Nothings

DEV directs a breezy performance promo for Fly Anakin and his collaborators Quelle Chris, $ilkmoney &amp; Big Kahuna OG.&nbsp;The video for My N***a is a sun-soaked, laidback journey into Anakin and the featured artist's everyday lives, interspersed with playful performance vignettes.&nbsp;With a few softly surreal moments and a bunch of inspired art direction - namely the hand-sprayed graffiti backdrop that accompanies the exterior performance setups - it's a fresh visual and a great&nbsp;collaboration.&nbsp;

Fly Anakin ft Quelle Chris, $ilkmoney & Big Kahuna OG 'MY N***A' by DEV

FLY ANAKIN - MY N*GGA ft. Quelle Chris, $ilkmoney & Big Kahuna OG (OFFICIAL VIDEO)

India Rose Harris returns to direct her fourth video for Confidence Man - and this time it's a joyous spin of unfettered chaos and camp&nbsp;featuring&nbsp;Eliza Rose.The video for I HEART&nbsp;YOU follows Eliza&nbsp;and CM's Janet on a typical day in the recording studio, before switching to&nbsp;a garage where the two battle it out amongst the mud.Off-kilter angles and strobing lights bring the party vibes to the concept, which moves at light speed through vivacious vignettes.&nbsp;It's just as playful as the previous&nbsp;three video collabs between the band and India Rose Harris - which began with <a href="https://www.promonews.tv/videos/2023/08/08/dj-seinfeld-ft-confidence-man-now-u-do-india-harris/82744" target="_blank">Now U Do</a> over a year ago&nbsp;-&nbsp;the&nbsp;visual is an inspired match to the upbeat track, and cements the group's ever-growing&nbsp;status in the dance-pop&nbsp;space.[imgtoken data:1]

India Rose Harris

Confidence Man ft Eliza Rose 'I HEART YOU' by India Rose Harris

Confidence-Man-'I-<3-U'-by-India-Harris

Croydon&nbsp;rapper Pozer joins the Lauzza cinematic universe - as the central character of a London version of Grand Theft Auto.It's a great idea, brilliantly achieved in Lauzza's distinctive style combining admirable attention to detail, including ample&nbsp;self-promotion,&nbsp;with a determinedly&nbsp;lo-fi&nbsp;finish. A thoroughly enjoyable action-packed thrill ride, from the street to the heist to the payoff - followed by a trademark end-title sequence with BTS of the greenscreen shoot.&nbsp;Another quality production from the London-based director who's growing body of promos - for YT, Fimiguerro, Niko B and more -&nbsp;&nbsp;appear on <a href="https://www.youtube.com/@LAUZZA" target="_blank">his own YouTube channel</a>&nbsp;rather than the artists', in the fashion of&nbsp;US director Cole Bennett's Lyrical Lemonade platform. You can only do that if you're as talented as Lauzza.[imgtoken data:1]

Pozer 'Habits' by Lauzza

Pozer - Habits

<h3>The award-winning&nbsp;French director - who has joined the roster at FRIEND - on success at the Berlinale, shooting her KUKII promo in Cairo and approaching music videos as experiments in filmmaking.</h3>A French-Chilean director based in Paris,&nbsp;Tohé Commaret has found acclaim in short films and music videos that seamlessly fuse elements of documentary and fantasy in a distinctive, signature style. With her short films 8 and Because of (U),&nbsp;Commaret blends the mundane and the hallucinatory, and raw emotion meets sensory exploration. Her work has been featured in international festivals and galleries, including the Berlinale.Towards the end of last year she brought her vision into the realm of music video, with promos for Egyptian/Iranian artist Kukii and French singer Oklou's collab with Swedish rapper Bladee.&nbsp;Her own gallery show has just opened (Feb 17th) at the&nbsp;Foundation Pernod Ricard in Paris.&nbsp; &nbsp;"We’re absolutely delighted to welcome Tohé to the FRIEND roster," says Luke Jacobs, the company's MD.&nbsp;"Her unique ability to blend the real and the fantastical aligns perfectly with the bold, innovative projects we’re passionate about."And we were delighted to find out more about Tohé, via the Snapshot Q&amp;A...&nbsp;Name: Tohé CommaretBirthday: 23/07/1992Where did you grow up? Vitry-sur-Seine, a&nbsp;suburb of ParisPlace of further education and course (if any)? Beaux-Arts Paris and Le FresnoyWhere do you live now? Paris<blockquote>We should consider music videos more as artistic objects and experiments by the artist.</blockquote>Name a film or video or other creative work that had a huge influence on your career choice? The work of David Lynch, Alice Rohrwacher, Luis Buñuel, and Apichatpong Weerasethakul is very important to me.What were the important first projects for you, in terms of a learning experience and getting noticed, or a foothold in the industry?&nbsp;I think it was when my film 8&nbsp;was taken to the Berlinale and won multiple awards.[imgtoken data:1]Above: still from Tohé's award-winning short film '8'Best film(s) you saw last year?&nbsp;<a href="https://www.imdb.com/title/tt6041312/?ref_=nv_sr_srsg_0_tt_8_nm_0_in_0_q_the%2520human%2520surg" target="_blank">The Human Surge</a>, directed by&nbsp;Eduardo Williams.Favourite song/album/music artist in the past year? Trip9love - Tirzah, DJ KitFavourite music video/videos in the past year?&nbsp;Husky - Necro (World Of Flies, God Of War), directed by Ataka 51.[vidtoken data:0]What was (or usually is) your favourite night out last year? HeartBroken- Sacho at Petit BainIn terms of the music video-related jobs of the past year or so, what were the most rewarding creatively, and why?I loved doing KUKII's Rare Baby&nbsp;video in Cairo, Egypt. I discovered an incredibly rich country and culture, and the architecture made me feel like I was in a science fiction movie at every turn. The sounds and colours of this place also inspired me a lot, everything is very dense and rich.[vidtoken data:1] And then working with Oklou and Bladee [on the <a href="https://www.promonews.tv/videos/2025/02/14/oklou-ft-bladee-take-me-hand-toh%C3%A9-commaret/90096" target="_blank">Take Me By The Hand&nbsp;video</a>] was very easy. I’m incredibly grateful because I was given almost total creative freedom.Post-production was a huge part of the process. We were basically like teenagers, glued to our screens 24/7, eating in front of our computers to deliver everything on time and at the highest quality. The entire team - editing, color grading, VFX, and even the cinematographer - was deeply involved, which created a real sense of fusion and intensity between us. We spent a lot of time searching for the right shapes and forms."[vidtoken data:2]What are your favourite other (non-mv) projects of the past year or so?&nbsp;Organizing a collective nap and listening session with my friends.What’s the most surprising thing that’s happened last year? Kali Malone concert in a churchYour top suggestion to change and improve how the music video industry works?&nbsp;Consider music videos more as artistic objects and experiments by the artist, rather than just advertisements made quickly and without thought.What are you looking forward to for 2025?&nbsp;Making a feature film.•&nbsp;Tohé Commaret is based at FRIEND in London for UK representation; contact Lee Fairweather at Leethal Reppin for music video enquiries, and info@friendlondon.com.&nbsp;

THE SNAPSHOT Q&A: Tohé Commaret

Хаски - Некро (Мир мух, Бог войны)

KUKII - Rare Baby (Official Video)

Oklou - take me by the hand ft. Bladee (Official Video)

Bedroom take Teddy Swims from a lonely drink at a&nbsp;bar to an otherworldly therapy session and beyond in the hugely imaginative and&nbsp;atmospheric promo for Guilty.&nbsp;Diving into personal truth of the US singer, the video follows Swims' through his subconscious, as he tries to declare his love but always having something&nbsp;that stops him.&nbsp;Spanning surrealist landscapes and liminal rooms, it's a video that hops between reality and fiction&nbsp;with stylish flair.&nbsp;Fresh, evocative and unpredictable, it's another banger from Bedroom.[imgtoken data:1][imgtoken data:2]

The Quarry

Anchous

Teddy Swims 'Guilty' by Bedroom

Teddy Swims - Guilty (Official Music Video)

Directing duo Bedroom make a splendid return with this compelling promo for up-and-coming pop girl Chloe Qisha.Interweaving&nbsp;minimalist performance vignettes with art direction flair, the directors strike a balance of clean, cool setups and the usual hyper-vibrant, textural style for which they are renowned, nodding to their parallel interests&nbsp;in&nbsp;graphic design and photography&nbsp;and command of colour.Lyrically exploring teen romance and self-acceptance, the video showcases both an intimate and fun-loving side of Chloe Qisha, which erupts into lively choreography and celebration.&nbsp;&nbsp;Great work and a part of a strong&nbsp;start to the year by Bedroom, whose short film WANTED has been screening this month at the <a href="https://www.instagram.com/londonshortfilmfest/?hl=en" target="_blank">London Short Film Festival</a>.[imgtoken data:1]&nbsp;[imgtoken data:2]

Chloe Qisha '21st Century Cool Girl' by Bedroom

Chloe-Qisha-'21st-Century-Cool-Girl'-by-Bedroom

Tyrus directs a striking video for Biig Piig's Favourite Girl, from her upcoming debut album 11:11.The video is a dynamic exploration of identity, with Biig Piig transforming into a series of personas that bring the song’s narrative to life. Each transformation is accentuated by bold styling and a kaleidoscope of looks, tied together with mesmerising choreography that carries us through the multiverse of characters.The visuals mirror the song's playful and flirtatious essence, creating a synergy between sound and imagery that feels both fresh and effortlessly engaging.

Tyrus

Biig Piig 'Favourite Girl' by Tyrus

Biig-Piig-'Favourite-Girl'-by-Tyrus

Lauzza transforms contemporary London into a futuristic Tokyo in the dazzling promo for UK rapper BXKS.&nbsp;Inspired by her recent debut headline show in Tokyo, the video for the Luton-born and raised rapper's Wagashi is a vivid celebration of Japanese culture, seamlessly blending dynamic animation with live-action sequences.&nbsp;Boasting an otherworldly, retro-futuristic style, Lauzza&nbsp;transports viewers into a neon-lit, tech-driven universe where BXKS takes centre stage - and becomes the star of her own Speed Racer-style motorbike sequence.&nbsp;[imgtoken data:1]Glitching textures and streaky strobes build upon the gently surreal vibes, and the anachronistic mix of future and past adds a layer of mystery to the visual.Furthermore, Lauzza's innovatory approach does not end with the creation of the video. Like his recent successes with YT, Niko B and Fimiguerro, the video for Wagashi is distributed&nbsp;through the director's own YouTube channel.&nbsp;

BXKS 'Wagashi' by Lauzza

Bxks-'Wagashi'-by-Lauzza

JayO teams up with Sau Ali to deliver a beautiful promo&nbsp;for new track Hmm,&nbsp;featuring Popcaan.The visualiser immerses viewers&nbsp;in the lively atmosphere of Joy’s Hair Studio,&nbsp;where three young women candidly discuss the wrong-doings of men in their lives. From outside the studio, we see JayO watch in awe as the ladies suddenly break into captivating choreography, their movements embodying the vibrant, fiery energy of the track.Popping with vibrancy, the heavy use of colourful lighting and flickering strobes feels almost dreamlike - and fittingly so, because there is a clever twist coming at the end of these captivating visuals.&nbsp;

JayO ft Popcaan 'Hmm' by Sau Ali

Jayo-'Hmm-(feat.-Popcaan)-'-by-Sau-Ali

In his latest outing for rapper YT, Lauzza create a fab retro arcade game-inspired promo for the track Prada &amp; Celine.&nbsp;Building on the success of their recent collaborations, the video kicks off with YT stepping up to a Dance Machine in an arcade with a friend. In a seamless blend of reality and arcade fantasy, they find themselves in the game itself, becoming pixel-perfect backup dancers, before the game then exports out to 'real life'.With a nostalgic aesthetic,&nbsp;playful choreography and an infectious sense of fun&nbsp;we're in the territory in which Lauzza excels - and he does it again here. The video has a distinctive lo-fi video feel, harking back to PS1 dance games, infused with bouncy VFX and grungy textures, and witty nods to classic graphics.&nbsp;A&nbsp;thrilling visual with plenty of fun moments.[imgtoken data:1]

Grime

YT 'Prada Or Celine' by Lauzza

Yt-'Prada-Or-Celine'-by-Lauzza

Somesuch have announced Lee Fairweather as their new director's rep for company's UK music video roster, through his company Leethal Reppin.Fairweather will be taking on UK music rep duties at Somesuch, where he will continue his instrumental work in winning career-defining projects for directors. Previous notable projects include two videos for Stormzy’s Heavy Is The Head&nbsp;campaign:&nbsp;Audacity, featuring Headie One, and Superheroes, the latter becoming a No.1 trending video on YouTube.Previously in-house director's rep at Compulsory, Fairweather - four-time nominated for Best Agent at the UKMVAs - launched Leethal Reppin in 2023, a curated music video representation agency working with production companies and individuals. Fairweather has matched directors and artists to create symbiotic pairings of talent. His work with the likes of Joy Crookes, Fly Anakin, Arlo Parks and Stormzy have resulted in award-winning and culture-defining music videos, but most importantly are the foundations for long-standing relationship between talent, artist and production.• Somesuch UK directors' roster <a href="https://somesuch.co/directors" target="_blank">here</a>; Leethal Reppin <a href="https://www.leethalreppin.com/" target="_blank">here</a>

Somesuch appoint Lee Fairweather as UK music video rep

In Harry Deadman's video for Brian Nasty's Loso Na Madesu, featuring Natanya, we are welcomed both into the artist’s creative world as well as his beautiful home.The video captures the track’s infectious, warm vibe, which fuses Highlife rhythms with a modern twist. Deadman’s direction&nbsp;brings Brian’s genre-defying approach to life, capturing the song’s energy while also highlighting the intimate connection between the artist and his cultural roots. Brian Nasty and Harry Deadman's collaboration marks a moment of true creative synergy.

Harry Deadman

Cinelab Film and Digital

Brian Nasty ft Natanya 'Loso Na Madesu' by Harry Deadman

Brian-Nasty-'Loso-Na-Madesu-(feat.-Natanya)'-by-Harry-Deadman

Lauzza brings a banging basketball videogame idea to life for London-based Fimiguerrero.The director brings his trademark Noughties vibe to the video&nbsp;for MVP, featuring YT, through inspired use of greenscreen, playful video effects and immaculate attention to detail.&nbsp;We find ourselves in a 2000s basketball video game, alongside Fimiguerreri and YT as the eponymous 'MVPs' of the match. It looks great, brimming with cool but also thoroughly entertaining, delivering from&nbsp;start to finish.&nbsp;And that's not all. Notably, as with work like the recent video for <a href="https://www.promonews.tv/videos/2024/10/11/niko-b-whys-dealer-lauzza/88508" target="_blank">Niko B</a>, this appears on&nbsp;Lauzza's own YouTube channel. He's showing that it is also possible for directors to take some ownership of their creativity in the music video space.[imgtoken data:1]&nbsp;[imgtoken data:2]

Fimiguerrero ft YT 'MVP' by Lauzza

Fimiguerrero-'Mvp-Ft.-Yt'-by-Lauzza

NWSPK direct a rousing, scarlet-hued&nbsp;performance promo for Poppy Ajudha.&nbsp;The video for Lean On Me delivers a striking visual experience, centered around&nbsp;bold choreography and a vivid red colour palette.Mirroring the song's empowering message about community and support, Poppy and her dancers deliver a fluid, captivating routine.&nbsp;An impressive visual, encapsulated in a glossy, high-end package.[imgtoken data:1]&nbsp;

NWSPK

Poppy Ajudha 'Lean On Me' by NWSPK

Poppy-Ajudha-'Lean-On-Me'-by-Nwspk

Harry Deadman takes San Diego indie pop trio almost monday to new heights with his charming video for Jupiter.As lead singer Dawson finds a novel method for interplanetary travel&nbsp;from Earth to Jupiter (via a mini-trampolene), then followed by the rest of the band, the video seamlessly blends sunny European streets with otherworldly imagery.Deadman has created&nbsp;a energetic, fun, whimsical&nbsp;adventure that perfectly complements the track’s upbeat vibe.[imgtoken data:1]

almost monday 'Jupiter' by Harry Deadman

Almost-Monday-'Jupiter'-by-Harry-Deadman

Morian Mikhail directs a striking promo for rapper Lord Jah-Monte Ogbon.&nbsp;The video for I'm Signed To Lex Now I'm Up unfolds&nbsp;as a faux interview, with the artist in conversation with a pair of "savvy" reporters who gossip about his recent signing to Lex Records.Through Mikhail's sharp eye for detail, the video amplifies the track's central theme: the juxtaposition of newfound success and the authenticity of staying true to oneself.Boasting an off-the-cuff, documentary vibe, the video feels inspired, and is elevated by the cinematic, textural aesthetic. Ogbon comes across as an intriguing artist. It's very cool.

Morian Mikhail

Lord Jah-Monte Ogbon 'I’m Signed To Lex Now I’m Up' by Morian Mikhail

Lord-Jah-monte-Ogbon-'I’m-Signed-To-Lex-Now-I’m-Up'-by-Morian-Mikhail

Niko B is the paperboy on a special mission, and bringing colourful vibes to the neighbourhood, in LAUZZA's effervescent, Noughties-inspired video for Why's This Dealer?&nbsp;Channeling the golden age&nbsp;of MySpace aesthetics, LAUZZA brings the past to life through bold graphics and animation, exaggerated edits, and a very playful sense of humour.The video follows Niko B as a paperboy on his round, slipping in CDs of his upcoming album with the local rag through his neighbourhood, capturing the raw, DIY spirit of an era that celebrated quirky self-promotion and creative expression.It's delightfully vibrant and authentic, with a heavy dose of LAUZZA experimentation and characteristic wit, with a wide range of entertaining scenes and ideas all working for the premise for the video.[imgtoken data:1][imgtoken data:2]

Niko B 'Why's This Dealer?' by LAUZZA

Niko-B-'Why's-This-Dealer?'-by-Lauzza

Shanelle Jae and her best friend make a statement on a London street in Tansy Taylor's sassy video for the rising R&amp;B artist's Saka For The Boys.Dressed to kill and plenty of&nbsp;attitude to boot, Shanelle and her feisty pal seem to upset a few locals with their larger than life presence. But one young girl is definitely impressed.&nbsp;&nbsp;Filmed on a modest budget&nbsp;in the director's home neighbourhood in Kentish Town, North London, Tansy Taylor says:&nbsp;"It was a lovely day in the sunshine with a wonderful team."[imgtoken data:1][imgtoken data:2]&nbsp;

Tansy Taylor

Coffee & TV

Shanelle Jae 'Saka For The Boys' by Tansy Taylor

Shanelle-Jae-'Saka-For-The-Boys'-by-Tansy-Taylor

Polish&nbsp;director Grajper directs a very cool, clever&nbsp;and weirdly gripping&nbsp;video for Liverpool indie-rock band Stone, featuring two versions of frontman Fin Power.In the promo for Queen - the director's first UK video -&nbsp;Grajper presents a concept of the Stone vocalist and his&nbsp;döppelgänger hanging out, doing weights, letting time pass as they go through an everyday routine. It is filmed in a naturalistic, candid way on film, with great camerawork and unforced performances, so the conceit is entirely seamless. Unfeasibly real, in fact.&nbsp;Looking great, with fine cinematography by&nbsp;Louis Evennou,&nbsp;and skirting that line between everyday reality and the uncanny, whilst also retaining the energetic charm of previous Stone videos - like the UKMVA-winning video for <a href="https://www.promonews.tv/videos/2023/11/29/stone-left-right-forward-abigail-wilson/83930" target="_blank">Left Right Forward</a>&nbsp;-&nbsp;makes this video a really impressive achievement.[imgtoken data:1][imgtoken data:2]

Grajper

Indie Rock

Stone 'Queen' by Grajper

Stone-'Queen'-by-Grajper

Lethal Reppin, the agency of twice-UKMVA nominated Best Agent&nbsp;Lee Fairweather, has added MindsEye to it's roster, as the commercials and film company build their&nbsp;profile in the music video landscape.Fairweather launched Leethal Reppin in September 2022 and has since won career-defining projects for directors, with artists like Stormzy, the 1975 and Arlo Parks. At MindsEye, he’ll be representing some of the most exciting voices in music promos, including the UKMVA-winning Matthew Walker, UKMVA-nominated Henry Oliver,&nbsp;director duo BABY, Zite &amp; Léo and Tom Clover - and the company's new signing, Belgian director&nbsp;Nitram.“I’ll be honest, as soon as I came across the name of Lee’s company, I knew we had to work together,” says MindsEye MD, Hughie Phillips. “And we hit it off big time when we met. He’s a true gem and I’m excited for what’s to come”Fairweather adds:&nbsp;“I’m super excited to work with MindsEye and start to develop more new talent in the music space. I first had my eye on them a few years ago after seeing their defining work in comedy and have always wanted to bring them into my own developing network and world, so I’m ready to see what’s next for us all.”• MindsEye <a href="https://mindseye.london/" target="_blank">website</a>; Leethal Reppin <a href="https://www.leethalreppin.com/" target="_blank">here</a>