42 Branded has joined forces with award winning music video representation agency Lethal Reppin, who will represent the London-based production company's directors' roster.

Launched in 2022 by Lee Fairweather, Leethal Reppin has built an impressive track record helping pair directors with artists, having worked with the likes of Taz Tron Delix and Joy Crookes, Lauzza and PinkPantheress, and Grajper with Maverick Sabre, to name a few. His prolific work has been both critically acclaimed, culturally influential, and resulted in several nominations for Best Agent at the UKMVAs.

"We are thrilled to officially welcome Leethal Reppin as 42 Branded’s directors representative for music videos” says 42's MD Clancie Brennan. “Lee’s innovative vision and love of filmmakers perfectly aligns with our mission to elevate artistic storytelling.

"This partnership marks a significant step forward in our journey. Together, we will bring extraordinary content to life, engaging audiences and crafting memorable films for artists with directors across the 42 talent roster.”