2nd AC

James Tilyard

Mae Stephens is searching for a way out in Elliot Simpson's dazzling promo for If We Ever Broke Up.&nbsp;It's the viral alt-pop hit you've been hearing everywhere from TikTok to H&amp;M's dressing rooms, and it finally comes complete with a brilliant visual from Simpson and team.&nbsp;In the video, we see Mae devise fresh ways to escape from her overwhelming boyfriend - from poisoning his tea to letting him float away tied to a set of balloons - and from that spark of an idea, a hilarious, eccentric visual ensues.&nbsp;Offbeat and irreverent in its style, it's a perfect visual introduction to the artist (for those who have the track in their heads all day long, but may not know the person behind it yet) and it's a promise of more fun to come in future releases.

United Kingdom

Edwin Elkington

Doug Broad

Elliot Simpson

Jake Bishop

Park Village

Lisa Foo

Graig Davis

Matthew Taylor

Adam Booth

Luke Clifton

Daniel Castro Garcia

Alex Bojic-aguilar

Matt Farrant

Delphine Fyrst

Georgina St John James

Philip Hambi

The Mill

 jakob Thorhallsson

Alt Pop

Mae Stephens 'If We Ever Broke Up' by Elliot Simpson

Mae-Stephens-'If-We-Ever-Broke-Up'-by-Elliot-Simpson

The precociously talented Joyce Cisse, aka&nbsp;Flowerovlove, performs a heartfelt love song - addressed to herself - in the charming promo for Love You.What's more, the still-teenage singer-songwriter also co-directed the video with&nbsp;Sergio Jaen. No wonder it looks like she's having fun...

Kuki Colabona

Shereen May

Joyce Cisse

Sergio Jaen

Fomo Studios

Dale Healy

Stephen Dunn

Louis Tu

Austin Phillps

Laura Vallejo

Nathan Stassin

Connor Coolbear

Electric Theatre Collective

Flowerovlove 'Love You' by Sergio Jaen, Joyce Cisse

Flowerovlove-'Love-You'-by-Sergio-Jaen,joyce-Cisse

Will Clark directs a curiously enigmatic promo for pianist and composer Neil Cowley's new album Battery Life, where the director visualises elements of the music in an&nbsp;an evocative string of abstract vignettes.Clark places Cowley at the core of a series of these moments, that tread a line between dreamworld and reality, as a gardener, making symbolic movements with a real spade.&nbsp;The composition of the visual - in particular the close-up shots of objects and details - helps elevate the dreamlike vibe of the piece, and builds upon the themes of missing memories and gaps in the narrative of events.[imgtoken data:1]"Battery Life is an album of abstract memories and stolen excerpts," Clark explains.&nbsp;"It is Neil’s perception of the past before the detail is filled in. Blurred pictures, strange details, a feeling and above all the freedom to redefine the past at his whim."In an age where we are able to archive virtually any amount of life experience at the press of a button, it calls into question the value of a memory, both undetailed and detailed."&nbsp;&nbsp;

Olivia Jessop

Caitlin Batchelor

Will Clark

Alessia Lendrum

Jamon Creative

Al Rice

Jamie Chalmers

Sharleen Oldaker

Becky Garner

Electirc Theatre Collective

Tilly Cowley

Pat Gray

Alternative

Modern Composition

Neil Cowley 'Battery Life' (Album Teaser) by Will Clark

Neil-Cowley-'Battery-Life-Album-Teaser'-by-Will-Clark

Connie Constance celebrates&nbsp;friendship&nbsp;and community in the spirited promo for Heaven Takes You Home - directed by herself (under her real name Constance Power) and producer India Bradshaw.The Swedish House Mafia's beat sets the scene for a thought-provoking and engaging concept, which celebrates the diverse communities and people within London, and highlights the importance of making memories with those closet to you.&nbsp;&nbsp;The video features many of the artist's real friends and family, who have all played a big part in shaping the life she has today. And the unique viewpoint - through Power's POV - adds an intimacy to the cinematography, which elevates&nbsp;to the emotion of the visual.&nbsp;

Jaime Jarvis

India Bradshaw

Constance Power

FAMILIA

Alex Mcgill

Michael McDuffie

John Mouratis

Tom Wynborne

Milo Brown

Ahmet Buyukcinar

Jaz Lanyero

Kareem Jarche

Beth Roberts

Nomad Editing Company

Megan Lee

Dance

Swedish House Mafia and Connie Constance 'Heaven Takes You Home' by Constance Power & India Bradshaw

Swedish-House-Mafia-And-Connie-Constance-'Heaven-Takes-You-Home'-by-Constance-Power-,co-director:-India-Bradshaw

Labi Odebunmi directs a winding showcase of movement, fashion and performance, in his dynamic promo for Ray BLK and Stefflon Don's Over You.&nbsp;The irresistible video takes place at a dance party, where freedom, individuality and community take hold.&nbsp;Mixing an underground aesthetic with glossy, fashion-forward visuals,&nbsp;Odebunmi has created a sensual, passionate performance promo, which puts the focus on the artists and their impressive talents.&nbsp;DoP Henry Gill's high-energy cinematography elevates the concept, bringing the dancefloor experience right to viewers at home.&nbsp;"With this visual I&nbsp;wanted to authentically and unapologetically transport people into the veins of a cultured dance party," says&nbsp;Odebunmi.&nbsp;"I see the song as a sort of pick-me-up, feel-good, older and wiser, post closure party mood track after some sour times - like when you’re finally emotionally free, at peace and can let-loose party on from old grey days."This is Ray's first ever time doing choreography - and kudos to her because she killed it even with tight rehearsals in the midst of her hectic album press week. Big shouts out to choreographer Remi Black who smashed it also. We’ve been a fan of each other's work for some time and i was just itching for the right project for us to lock one in. Soon as the label sent this to me, I knew straight away."&nbsp;

Labi Odebunmi

Chance Wilson

Wow Filmworks

Shamara Adams

Amal Solomn

Henry Gill

Jannick Fjeldsoe

Ryan Anderson

Murdo Hepburn

Natalie Michaelides

Tracey

Esther

Chris Bell

Creep

Catia Abreu

Nadya Persuad

Universal Music Group

Ray BLK X Stefflon Don 'Over You' by Labi Odebunmi

RAY BLK - Over You ft. Stefflon Don

It's predator vs prey in Freddie Wright's horror-tinged&nbsp;vision for Khazali.&nbsp;The promo for Better With The Devil journeys through a series of hellscapes, delving into themes of being trapped and restricted.&nbsp;Managing to strike a balance between surrealism and style, Wright's knack for conceptual ideas shines through, with each vignette bringing something fresh and unique to the aesthetic.&nbsp;

Freddie Wright

Matthew Craig

EM Films

Jordi Estapé

Oli Hill

Peter Bishop

Matthew Simmons

Ieva Petravičiūté

Kit Swann

John O'Riordan

Steve Bowden

Slow Dance

Khazali 'Better With The Devil' by Freddie Wright

Khazali-'Better-With-The-Devil'-by-Freddie-Wright

Headie One plays a bank robber with imaginative attitude to his accumulated wealth, in DAPS's visually arresting video for Pound Signs.DAPS gets pulses racing from the start with a heist, where Headie gets heavy on the approaching cops. Then he heads to the laundrette and is literally rolling in £50 notes, before a high stakes card game reaches an electrifiying climax.Employing a clever use of camera movement and a fluidity across the visuals, DoP Sam Meyer's cinematography elevates the ambitious concept, and a suitably gritty grade helps tie everything together.[imgtoken data:1]&nbsp;[imgtoken data:2]

DAPS

Tony Longe

Creativs Label

Cr8tive Row

Nadya Persaud

Emily Mulkerrins

Chris Malin

Sam Meyer

Louis Vella

Steve Cameron

Charlotte Toon

Raya Dias

Michelle Vernege

Post Calton

Kinan Chabani

Mitrofanov Dmitriy, Daniel Longe

Headie One

Elena Argiros

Relentless

Inga Veronique

Amara Rossell

Hip Hop

Grime

Headie One 'Pound Signs' by DAPS

Headie-One-'Pound-Signs'-by-Daps

Curtis J plays&nbsp;both the hunter and the hunted, in Meeks &amp; Frost's dynamic promo for The Man.&nbsp;Intercutting between a law enforcement office and a secret hideout somewhere in Nigeria, the enigmatic concept offers both perspectives in a high-octane narrative, whilst touching upon an underlying political message in its execution.&nbsp;Overlaid with subtitles to give clues as to the backstory, it's a polished and ambitious piece of work, confidently pulled off by the directing duo.&nbsp;[imgtoken data:1]

Meeks & Frost

Tia Varnnard

Cheyenne Enninful

Untold Studios

Affy Robani

Austin Phillips

Joe Munroe

Aga Dziedzic

Pj Oamen

Gabriel Monk-lane

Patt3rned

Henry Howard

Wash

Stacey Macdonald

Marco Grey

Junior Agyeman-Owusu

Curtis J 'The Man' by Meeks & Frost

Curtis-J-'The-Man'-by-Meeks-&-Frost

Billie Marten heads out onto the streets of London in Joe Wheatley's&nbsp;video for Human Replacement - in a tank.Decked out in combat gear,&nbsp;Marten sits upon the top of the huge armoured vehicle, as it cuts through nighttime streets in the West End. But the extraordinary sight is also delivered in an understated&nbsp;fashion. And what initially seems enjoyably absurd is armed with a message.Wheatley and Marten's&nbsp;second collaboration together following&nbsp;<a href="https://www.promonews.tv/videos/2021/04/12/billie-marten-creature-mine-joe-wheatley/70344">Creature Of Mine,&nbsp;</a>makes a jaw-dropping scenario seem routinely commonplace in order to make its&nbsp;underlying point more effectively: this is what women have to do to feel safe at night.Having passed other women, all similarly dressed, the moment that Billie steps off the tank to enter a shop and buy a pint of milk, and then gets back in her tank, really hits home.Marten and Wheatley have made a thought-provoking work that gives&nbsp;a memorable image a&nbsp;proper&nbsp;political meaning and significance. The&nbsp;message should be taken seriously.[imgtoken data:1]&nbsp;

Joe Wheatley

Agile Films

Precious Mahaga

Tom Elliott

Oliver Bingham

Harry Buck

Colleen Finnerty

Emma Regan

Jason Wallis

Oliver Whitworth

OB Management

Fiction Records

Indie

Billie Marten 'Human Replacement' by Joe Wheatley

Billie-Marten--'Human-Replacement-'-by-Joe-Wheatley

B2 direct&nbsp;a breezy, nostalgic promo for Izzy Bizu's tribute to a classic British sports car, MG.&nbsp;Exuding Americana and late 70's aesthetics, B2 focus on the journey, a&nbsp;thrill-ride where Izzy and her man stop off at some characteristic spots - including a diner and old fashioned gas station.The creative team have redressed a handful of UK locations to look as if they were shot Stateside - no easy feat, and testament to some excellent art direction from&nbsp;Sasha Webster.&nbsp;And of course, it takes place mostly in the front seat of an MG car - keeping the namesake of the track front and centre.&nbsp;An ambitious concept with great execution and a feelgood vibe.

James Tilyard

2nd AC

Videos featuring James Tilyard

2023 (2)

2022 (2)

2021 (5)

2020 (1)

Popular content

Is this your profile?

Feedback

Latest Videos