Art Director

Brandon Mendez

Cardi B bids farewell to 2020 in the mindboggling Tanu Muino-directed promo for Up.&nbsp;Switching from seductive graveyard setups to 90s-esque graffiti backdrops, the video is a tour de force of creativity - and creative product placement -&nbsp;boasting something energising and unique in every frame.&nbsp;Intertwining top-notch performances with breathtaking set pieces and noteworthy art direction - care of&nbsp;Brandon Mendez - the visual embodies the spirit and excess of the golden age of the genre, with plenty of contemporary twists to keep it fresh.It's a Cardi video par excellence from&nbsp;Tanu Muino, who is quickly establishing herself as one of the top pop video directors around.&nbsp;

United States

Tanu Muino

Tay Hawes

UnderWonder Content

Frank Borin

Kevin Murphy

Jonas Morales

Nikita Kuzmenko

Vinnie Hobbs

Dave Hussey

Alexa Haywood at Free Agent UK

Kareem Johnson

Ivanna Borin

Hip Hop

Cardi B 'Up' by Tanu Muino

Cardi-B-'Up'-by-Tanu-Muino

Billie Eilish is a choking fallen angel in this oily creature feature, directed by Rich Lee. This part-sequel to <a href="https://www.youtube.com/watch?v=HUHC9tYz8ik">Bury a Friend</a> feels like the spiritual culmination of the various themes and motifs that circulate in Eilish’s artistry: the use of the abject, the <a href="https://www.youtube.com/watch?v=DyDfgMOUjCI">gallows humour</a>, the <a href="https://www.promonews.tv/videos/2018/10/30/billie-eilish-when-partys-over-carlos-lopez-estrada/55713">black viscera</a>, and the burdensome injustices handed to the youth.It is testament to Eilish - the salience of her mythology and her unshakeable fanbase - that this single and video are even allowed to exist. <a href="https://www.youtube.com/watch?v=79fzeNUqQbQ">Gyrating in front of a crucifix</a> may have done Madonna more good than bad in 1988. But conventional wisdom tends to decree that, if you have the profile, and you’re itching to piss off American Christians, do it gently. And with enough cynicism to give yourself some plausible deniability. But thanks to this eagerly macabre video, and a couple of choice lyrics (“even God herself … will want the Devil on her team”), the young star has developed a <a href="https://www.theguardian.com/music/shortcuts/2019/sep/09/is-billie-eilish-a-devil-worshipper-hell-no">reputation as a Satan worshipper</a>.But Eilish’s stunt mangling of Christian symbolism belies a more urgent message. Timed to coincide with the 2019 Climate Action Summit, the video is an environmental call to arms. This hellish vision of the future alludes to both oil spills and the 2018 California Wildfires.This is Rich Lee’s second monster movie released this month. Eilish’s shuffling angel is a cousin of Lana Del Rey’s vengeful giantess in <a href="https://www.promonews.tv/videos/2019/09/11/lana-del-rey-doin-time-rich-lee/60720">Doin’ Time</a>. The two videos share a similar crew, including Christopher Probst, ASC and Production Designer Brandon Mendez. The pyro, wings and oil were all achieved using partially practical effects.

Rich Leee

Drive Studios

Justin Diener

Christopher Probst

Dennis Ivarsson

Kaiyoti Pesante

Christian Corio

Robbie Duncan

Samantha Burkhart

Tammy Yi

Rob Rumsey

Ari Robbins

Michael Shores

Rich Lee

Grant Surmi

Exile Edit

Michael Angelos

Dustin Zimmerman

Billie Eilish 'All The Good Girls Go To Hell' by Rich Lee

Billie Eilish - all the good girls go to hell

Look up! It’s the Queen of Monsters. Lana Del Rey plays a vengeful giantess in this woozy romp by Rich Lee.In an allusion to the ’50s B Movie Attack of the 50 Foot Woman, Del Rey wanders peacefully through downtown Los Angeles towards Venice Beach. Suddenly, the video changes gear. It’s revealed that this entire setup was just a sequence from a pulpy drive-in movie. A different Lana watches, replete in a blonde Shake-N-Go wig, and wonders where her no-good date has gone. Then, in a sublime fantasia, the giantess Lana dances on Venice Beach, before emerging from the screen in a blast of sand to wreak havoc in the real world.Rich Lee is Del Rey’s current go-to director, and this video comes hot off the heels of their double video for <a href="https://www.youtube.com/watch?v=LrSX_OcpeJg">Fuck It I Love You/The Greatest</a>. Less recently, he directed a cosmic delight for<a href="https://www.promonews.tv/videos/2017/02/22/lana-del-rey-love-rich-lee/46369"> Love</a>. Doin’ Time was shot by Christopher Probst, ASC and edited by Logan Hefflefinger.Allegedly, the video’s schedule forced them to shoot Lana’s elements before the backgrounds, making this a wild achievement for the crew and VFX team. You can catch a glimpse of Lee’s storyboards <a href="https://www.youtube.com/watch?v=BocWK7sPsVY">here</a>.Who knew that after all this time and speculation about her perceived authenticity, the enigmatic singer was actually guarding a wicked sense of humour. For an artist who has built an entire mythology out of restraint and careful repetition, this is an unusual deviation - a rare foray into kitsch comedy. But in a way, nothing could be more Lana Del Rey than a 50ft Lana Del Rey reclining in the LA basin on a hot afternoon. The risk paid off; this ranks amongst the her most iconic videos.

United Kingdom

Clark Jackson

Logan Hefflefinger

Louise Lee

Fatima Robinson

Nra Kudelka

Trip hop

Lana Del Rey 'Doin' Time' by Rich Lee

Lana Del Rey - Doin’ Time (Official Video)

The second NERD video &ndash; or &#39;Tutorial&#39;&nbsp;&ndash; directed by Scott Cudmore and Todd Tourso. Like the first it centres on phenomenal dancer Mette Towley, but the video for 1000 is more controversial, diving headlong into the polarised politics of the United States.&nbsp;Clearly influenced by the work of Arthur Jafa - the great Jay-Z 4:44 video, for example - and Beyoncé&#39;s Formation, it starts with clips of news footage - clashes between white nationalists and left-leaning protesters - in a seemingly&nbsp;unmediated way.&nbsp;There follows&nbsp;a break in the track to include a monologue by Mike Tyson at his boxing peak.Thought-provoking stuff, although it may not be entirely clear what message we&#39;re supposed to take from this Tutorial. &nbsp; &nbsp;

Todd Tourso

Scott Cudmore

Good Company

Phi Hollinger

Brian Welsh

Jonathan Lia

Stacey Thiel

Malik Sayeed

JaQuel Knight

Mette Towley

Shirley Kurata

Olive Meyer

Tina Martinez

Taylor Ward

Company 3

Andrew Illson

Lock It In

NERD & Future '1000' by Scott Cudmore & Todd Tourso

N.E.R.D & Future - 1000 (Video)

&#39;Tutorial No.1: Lemon&#39; begins with Rihanna shaving the head of dancer Mette Towley. After that, the video heralding the return of Pharrell Williams&#39;s band N.E.R.D. (with Ri-Ri) is all about Towley.Todd Tourso and Scott Cudmore direct Towley&#39;s riveting performance,&nbsp;in contrasting sequences shot in LA and New York. And it&#39;s photographed&nbsp;by&nbsp;Malik Sayeed, and choreographed by&nbsp;JaQuel Knight, both veterans of Beyoncé&#39;s Formation video.&nbsp;

Bryan Norvelle

N.E.R.D. & Rihanna 'Lemon' by Todd Tourso & Scott Cudmore 

N.E.R.D & Rihanna - Lemon

Shipwrecked in a swampland of sorrowful&nbsp;regret and breakup sex, Nicki Minaj&nbsp;muses over what to do with a cheating manfriend as he tries his best&nbsp;to&nbsp;seduce&nbsp;her back into his life.Directors Mert Alas and Marcus Piggott made sure to deliver on Nicki&#39;s brand of voluptuous, in-your-face sexiness, but it is definitely somewhat tempered&nbsp;by the&nbsp;painful subject. The main focus instead is on&nbsp;Nicki&#39;s tortured yet decisive stance to not cave under the&nbsp;guy&#39;s penitent caresses.With some great production design by&nbsp;Brandon Mendez, the action takes&nbsp;place inside a fantastically atmospheric Amazonian swamp&nbsp;inside of Nicki&#39;s bedroom, alluding to the river of tears this guy will shed once&nbsp;she has finished with him.&nbsp;

Mert Alas

Keith Brown

Leonard Cuinet-Petit

Nicola Kenney

Nathan Scherrer

freenjoy

Starr Whitesides

Adam Bazadona

Cut+Run

Across Media Production

Marcus Piggott

Nicki Minaj 'Regret In Your Tears' by Mert Alas and Marcus Piggott

Nicki Minaj - Regret In Your Tears

Director X blasts Zayn into a new dimension, courtesy of some awesome cyclone laser lights, in his video for Like I Would.The laser lights were a concept first presented in a Zayn live performance, which X (who recently won a special award at the Prism Prize awards, for Canadian music videos)&nbsp;has taken to another level.&nbsp;

Director X

Luti Media

Luti Fagbenle

Fuliane Petikan

Jesse Hays

Thomas Kloss

Wes Digan

Antoine Troupe

Jason Rembert

Zayn 'Like I Would' (Director's Cut) by Director X

165843846

Rich Lee, the&nbsp;director of numerous&nbsp;Eminem videos&nbsp;including&nbsp;Rap God, The Monster and Not Afraid, shows he&#39;s mastered the action blockbuster with the video for Em&#39;s Phenomenal - a compendium of action film tropes, which also includes the near-obligatory cameo by John Malkovich.&nbsp;It&nbsp;follows a Bourne-style&nbsp;storyline, with Eminem waking up at a&nbsp;hospital,&nbsp;with no knowledge of who he is but with an incredible high jump,&nbsp;killer fighting skills, and what turns out to be an&nbsp;indestructible spinal column. What follows is&nbsp;a&nbsp;dense&nbsp;showcase of over-the-top&nbsp;VFX sequences with&nbsp;slow-mo fighting, car chases, free falling from helicopters, crashes through rooftops&nbsp;and of course,&nbsp;multiple&nbsp;explosions.And then there&#39;s Malkovich apearing in a rickshaw halfway through,&nbsp;lending some gravitas with his distinctive brand of smooth menace...&nbsp;

David Naylor

Missy Galanida

Justin Si Diener

Kristen Loftin

Andy Coffing

Chris Probst

Richard Avalon

Matthew Emvin Taylor

Dan Duran

Adam Chambers

Marc Benacerraf

Nra Kudeka

Traci Barrett

Isaac Rice

Marisa Garner Associates

Rock Paper Scissors

Lime Studios

Eminem 'Phenomenal' by Rich Lee 

Eminem - Phenomenal

Emil Nava has delivered this video for&nbsp;Calvin Harris &amp; Disciples&#39; How Deep Is Your Love, starring gorgeous Gigi Hadid. The model-turned-actor plays a dazed yet mystifying young woman who wakes up in a makeshift ward, and&nbsp;then finds herself in the glamourous yet confusing&nbsp;world of yacht parties and underground raves.&nbsp;

Emil Nava

Luga Podesta

Brandon Bonfiglio

Danyi Deats

Lanette Phillips

Angela Gregory

London Alley

Ellie Johnson

OB Management

Isaac Bauman

Calvin Harris & Disciples 'How Deep Is Your Love' by Emil Nava

Calvin Harris & Disciples - How Deep Is Your Love

Christian Larson&#39;s vibrant video for Swedish electro-pop duo&nbsp;Icona Pop&#39;s track&nbsp;Emergency champions&nbsp;a distinctively 90&#39;s, Hype Williams-esque style, yet has modern, high-def flourishes and an instantly-hip 1:1&nbsp;Instagram&nbsp;aspect ratio.It&nbsp;definitely screams old-school pop at its most glamorous and lavish, with over-the-top artist styling and a&nbsp;hyped-up dance&nbsp;party for two.&nbsp;&nbsp;

Sweden

Christian Larson

Fuliane Petikyan

Black Dog Films

Melinda Kelly

Par M Ekberg

B Akerlund

Cesar Ramirez

Colby

Atlantic Records

Electro-pop

Icona Pop 'Emergency' by Christian Larson

Darren Craig, Jonathan Craven and Jeff Nicholas of The Uprising Creative have created&nbsp;their&nbsp;second music video for Rihanna, following 2013&#39;s What Now. This time, for American Oxygen, they present US history using stock footage of famous and infamous moments.&nbsp;&quot;We wanted to showcase both the positive and the negative,&quot; the directors have explained.&nbsp;&quot;The struggles within the country and the ones those outside the country face in coming here; the dark side of the positive and the light side of the negative.&quot;The Uprising Collective performed an exhaustive research to find the footage, which does&nbsp;an excellent job of highlighting the desperation of troubled immigrants chasing an&nbsp;American Dream in a country&nbsp;marred with problems of its own:&nbsp;strained race relations,&nbsp;poor social mobility and police brutality&nbsp;issues.&nbsp;&nbsp;

The Uprising Creative

Clark Eddy

Ben Piety

Skulley FX

Ryan Paterson

Trevor Durtschi

Rihanna 'American Oxygen' by The Uprising Creative

Rihanna - American Oxygen

This promo for the track Blessings, regroups&nbsp;hip-hop powerhouses:&nbsp;Big Sean, Drake and Kanye West. Director Darren Craig decided to push for a dark, solemn and somewhat reverent video as a backdrop for their rap through which they count their blessings, dismiss&nbsp;the haters, and talk fame and fortune.DoP Joseph Labisi - whose recent credits Nicki&nbsp;Minaj&#39;s Only, and&nbsp;Prince Royce&#39;s Stuck On a Feeling&nbsp;-&nbsp;achieved the look&nbsp;at&nbsp;1 Big Stage in Glendale, California.&nbsp;[imgtoken data:1]

Def Jam Records

Mildred Delamota

Darren Craig

Joe Labisi

Jonathan Craven

Gloria FX

Max Chyzhevskyy

Vh Post

Ricky Gausis

Big Sean 'Blessings' (feat. Drake and Kanye West) by Darren Craig

Big Sean - Blessings (Explicit) ft. Drake, Kanye West

Shot in California&#39;s San Fernando Valley and downtown Los Angeles, Alexandre Moors &amp; The Little Homies&#39; spirited, energetic video for Kendrick Lamar&#39;s Isley Brothers-flavoured track i sees the hip hop star inspire&nbsp;his followers to wake up and conquer their doubts and fears...

Alexandre Moors

The Little Homies

Danny Hiele

Robert Lopuski

Ryan Heiferman

Gene Curley

Nice Shoes

Ralph Miccio

Interscope

Kendrick Lamar 'i' by Alexandre Moors & The Little Homies

Kendrick Lamar - i (Official Video)

Band love is flowing in Grouplove&#39;s I&#39;m With You, and expresses itself in all sorts of entertaining ways. They&nbsp;do everything together &ndash; even getting tarred and feathered.And why not? Cameron Duddy and his photographer wife&nbsp;Harper Smith are also doing it together. This is Cameron and Harper&#39;s debut as a directing team, and their depiction of the beauty and the craziness of falling in love,&nbsp;is heartwarming, kooky, funny, and a bit bonkers...

Cameron Duddy and Harper Smith

Sarah Park

BLVD Industries

Craig Bernard

Kourtney Gleason

Alex Comery

Tom Banks

Ezra Riley

Andrew Parrotte

Brandon Alperin

Meesha Darany

Kait Marie

Alex Bittan

Grouplove 'I'm With You' by Cameron Duddy and Harper Smith

Grouplove - I'm With You [Official Music Video]

Bringing the madcap antics of his LMFAO&nbsp;days with him, Mickey Finnegan unleashes the mayhem on DJ Fresh in his promo for Make U Bounce. Set at a house party, a woman with very big hands bats off her admirers with amusing effect...

Brandon Mendez

Art Director

Videos featuring Brandon Mendez

2021 (1)

2019 (2)

2017 (3)

2016 (1)

2015 (5)

2014 (4)

2013 (1)

Popular content

Is this your profile?

Feedback

Latest Videos