'Tutorial No.1: Lemon' begins with Rihanna shaving the head of dancer Mette Towley. After that, the video heralding the return of Pharrell Williams's band N.E.R.D. (with Ri-Ri) is all …
NERD & Future '1000' by Scott Cudmore & Todd Tourso
The second NERD video – or 'Tutorial' – directed by Scott Cudmore and Todd Tourso. Like the first it centres on phenomenal dancer Mette Towley, but the video for 1000 is more controversial, diving headlong into the polarised politics of the United States.
Clearly influenced by the work of Arthur Jafa - the great Jay-Z 4:44 video, for example - and Beyoncé's Formation, it starts with clips of news footage - clashes between white nationalists and left-leaning protesters - in a seemingly unmediated way. There follows a break in the track to include a monologue by Mike Tyson at his boxing peak.
Thought-provoking stuff, although it may not be entirely clear what message we're supposed to take from this Tutorial.
|Production Company||Good Company|
|Creative Director||Phi Hollinger|
|Executive Producer||Brian Welsh|
|Executive Producer||Jonathan Lia|
|Director of Photography||Malik Sayeed|
|Production designer||Brandon Mendez|
|Lead actor||Mette Towley|
|Hair & Make-up||Olive Meyer|
|Hair & Make-up||Tina Martinez|
|Grading company||Company 3|
|Post Supervisor||Andrew Illson|
|Director's Rep (UK)||Lock It In|
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