Rob Ulitski - 9th Feb 2021

Cardi B bids farewell to 2020 in the mindboggling Tanu Muino-directed promo for Up. 

Switching from seductive graveyard setups to 90s-esque graffiti backdrops, the video is a tour de force of creativity - and creative product placement - boasting something energising and unique in every frame. 

Intertwining top-notch performances with breathtaking set pieces and noteworthy art direction - care of Brandon Mendez - the visual embodies the spirit and excess of the golden age of the genre, with plenty of contemporary twists to keep it fresh.

It's a Cardi video par excellence from Tanu Muino, who is quickly establishing herself as one of the top pop video directors around. 

PRO Credits


DirectorTanu Muino
ProducerTay Hawes
Production CompanyUnderWonder Content
Executive ProducerFrank Borin
Executive ProducerIvanna Borin
Production ManagerKevin Murphy
1st ADJonas Morales
Director of PhotographyNikita Kuzmenko
Art DirectorBrandon Mendez
EditorVinnie Hobbs
ColouristDave Hussey
Director's RepresentationAlexa Haywood at Free Agent UK
CommissionerKareem Johnson

Rob Ulitski - 9th Feb 2021

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