We are an award-winning company uniting filmmakers, photographers, and mixed media artists to create bold visuals, iconic experiences, and compelling narratives across diverse mediums. As a global force rooted in Paris, London, Milan, New York, Berlin, Algiers, and Shanghai, BIRTH stands as a core of expertise.

Production Company

BIRTH

Algerian-French director Lyna Zerrouki delivers an expansive vision of the meaning of exile in her beautifully crafted video for Palestinian singer-songwriter and rapper Saint Levant.Described as 'the artistic response to our pain', the video for Exile takes place in an huge&nbsp;empty space, dominated by an ice blue backdrop. Blue represents the cold sensation that comes with being forced into exile, far away from his warm, colourful home.But this is also a world which provides a creative space where the artist can perform and collaborate with his orchestra - which happens in the latter part of the video.[imgtoken data:1]&nbsp;&nbsp;"Aesthetically, I&nbsp;wanted to create a different world, a surreal world in which art is the solution," says Lyna Zerrouki. "The message is universal, we’re all human beings and we all deserve peace and justice."Saint Levant and the orchestra playing under the rain represents a form of resilience. It shows that no matter what happens to us, we will keep playing, we will keep pushing and create beyond the circumstances we are in. To me this song is in part about conquering one’s pain to turn it into something glorious and beautiful."[imgtoken data:2]Inspired by film icons whose colour language she reinvents (Kieslowski and the symbolic impact of colours in Trois couleurs:Bleu), Lyna offers a palpable contrast between the icy blue of alienation and sweet memories. A visual language that is enhanced by the use of other media such as dance, fashion and film direction to create a world that is both poetic and surreal.&nbsp;

France

Laure Girardeau

Mes Lesne

Cecile Talmon

Romain Gingembre

Lyna Zerrouki

Hugo Legrand-Nathan

Yacine Medkour

2horloges

Aurélien Thibault

Benoit Soler

Foued Selami

Paul Jolliot

Loïc Andrieu

Thomas Gros

Vincent Toubel

Adrien Lévy-cariès

Maya Chantout

Nelson

Elise Sikula

Aurelie Richard

Simon Colin

Aubrey Woodwiss

Thomas Demarez

Malika El Maslouh

Universal Music Mena

Saint Levant 'Exile' by Lyna Zerrouki

Saint Levant - EXILE (Official Video)

International production company&nbsp;Birth has launched Born Ready, a new music division based out of&nbsp;their London office, with the roster of directors represented by Lee Fairweather of Leethal Reppin'.Born Ready is the home of a number of Birth's roster of directors from their bases in France, UK, US, Germany and Italy -&nbsp;including Valentin&nbsp;Guiod (who won a UKMVA in 2022 for his <a href="https://www.promonews.tv/videos/2022/11/05/thom-draft-breathtaking-valentin-guiod/79866" target="_blank">Thom Draft&nbsp;video for Breathtaking</a>, pictured above),&nbsp;BRBR, Alexandre Moors, Matvey Viks, Theo Gottlieb, and emerging talents including CHNDY and Celine Van Heel.The directors on the Born Ready roster have&nbsp;worked with top artists such as&nbsp;DJ Snake, Arlo Parks, London Grammar, Miley Cyrus, and Kendrick Lamar. The range of talent at their disposal means that the objective of Born Ready is to make music films across a range of genres, from music videos to live shows and artist documentaries.Lee Fairweather says he was drawn to being involved when Birth's CEO Hugo Legrand-Nathan and Birth's London MD Kate Elson explained their vision for Born Ready.&nbsp;“Birth’s appreciation for the modern music video space is infectious," says Fairweather. "Their strategy for approaching talent is fresh and will help open doors for amazing new talent.”Hugo Legrand-Nathan adds: "We want to give our directors the freedom to blend art and music, to create images, soul,&nbsp;rhythm, and killer edits.&nbsp;And we're here to help artists bring their music to life with jawdropping visuals. This is a label for boundless creativity and daring projects and that’s Lee’s&nbsp;DNA."Music&nbsp;has always been at the heart of Birth, with Legrand-Nathan being the force behind some of the most importnat videos in French rap in the 2000s. Birth partner Yohan Ungar, was one of the top music video directors during that era, working with major players like MC Solaar, Getta and Akon."Today, Born Ready is the place for music video directors and anyone whose heart beats for music. We want it to stand for producers and directors who have beats pounding in their veins. People who were born for this. Born ready for music. So we've handpicked the game changers, the next generation. They're young, inventive, raw and fearless. Ready to shake things up and rewrite the rulebook of the industry."&nbsp;• Find out more about Born Ready <a href="https://bornready.birth.tv/" target="_blank">here</a>. Contact Lee Fairweather at Leethal Reppin' <a href="http://lee@leethalreppin.com" target="_blank">here</a>. &nbsp;

Birth Productions

Birth launches new music division Born Ready, repped by Leethal Reppin'  

Valentin Guiod combines a dystopian vision with a suspenseful narrative in his brilliantly cinematic video for Thom Draft.Three inhabitants of an overcrowded city make their escape, through air they are unable to breathe,&nbsp;back to their natural habitat.&nbsp;The winner of Best Production Design in a Video&nbsp;at the UKMVAs in 2022, it's Breathtaking indeed.

Valentin Guiod

Arthur Emorine

David Foulkes

Sandra Sasportas

FIRM

Coralie Duarte

Savoir Faire - Animal 63

Thom Draft 'Breathtaking' by Valentin Guiod

Thom Draft - Breathtaking (Official Video)

A song and video that connects DJ Snake back to his roots, Disco Maghreb&nbsp;is inspired by the iconic Algerian record label of the same name. And Elias Belkeddar's video is an epic celebration of the country and its people.

Elias Belkeddar

Iconoclast

2 horloges

Mika Caiolas

Coline Bach

Dance

DJ Snake 'Disco Maghreb' by Elias Belkeddar

DJ Snake - Disco Maghreb (Official Music Video)

Thibault-Théodore directed a sensual and subversive promo for the iconoclastic French singer Yseult.&nbsp;The video for Bad Boy, which came out late last year, explores eroticism, beauty and surrender in genuinely breathtaking fashion. Rapper Ichon co-stars as Yseult's&nbsp;partner in an affair which involves&nbsp;different aspects of fetish practice in sexual life,&nbsp;the video bares all in both a physical and emotional sense, and is handled with due care by the director.&nbsp;Beautifully shot by DoP David Foulkes, the cinematography feels very much traditional in its technique, but contemporary in its boldness and attitude. And it all leads to a staggering moment of artistic expression and trust by Yseult in the final section of the video.&nbsp;&nbsp;Translating raw emotion into a true piece of art, the creative team have pulled off a wonderful project that elevates the downtempo track.

Thibault-théodore

Reda Ait

Valentin Peoc'h

Manon Delville

Micaela Albanesse

Sacha Nacéri

Blaise Basdevant

Yseult 'Bad Boy' by Thibault-Théodore

Yseult-'Bad-Boy'-by-Thibault-théodore

Zhang &amp; Knight's video for&nbsp;Meryem Aboulouafa establishes a distinctive mood all of its own - part-Arabic, part-surrealist - to create a wonderfully evocative video for the Moroccan singer-songwriter's song Deeply.&nbsp;&nbsp;&nbsp;The staging&nbsp;is a stylish set, based on an architecture&nbsp;of courtyards and quadrangles found in North Africa and across the Mediterranean,&nbsp;rendered in serene pastel shades. But within the quadrangle, crowded with people, there is another square&nbsp; - a hole into which dancers teeter and then fall...&nbsp;&nbsp;Aboulouafa is the elegant centre in this haunting&nbsp;scenario, who eventually looks into the hole and reveals its otherworldly secret. The first video by Hannah Palumbo and Linden Feng&nbsp;- aka Zhang &amp; Knight - since joining Birth for French representation is one of their most exquisite.&nbsp;

Zhang + Knight

Kristin Arakchieva

Alexander Kenanov

Boyka Pehlivanova

Sabina Hristova

Liam Bachler

Daniel de Vue

Eighty4

Morgan Mirza

Nico Poulsson

Simon Donnellon

Isabelle Bardot

FRIEND

Singer-songwriter

Meryem Aboulouafa 'Deeply' by Zhang + Knight

Meryem-Aboulouafa.--'Deeply'-by-Zhang-+-Knight

Elly Jackson, aka La Roux, makes her way through an imaginary game of video game golf, in&nbsp;Valentin Guiod's video for Automatic Driver.&nbsp;Swapping out the futuristic sets and styling for a slice of video game nostalgia, Jackson&nbsp;plays a golfer in a surreal virtual world full of fluorescent rocks and terrain. As she adventures deeper into this environment, her surroundings melt and glitch into a rainbow of neon colours, creating an effect that is as striking as it is unusual.&nbsp;La Roux's sound has matured greatly since bursting onto the scene with Going In For The Kill back in the Noughties,&nbsp;and there is a certain confidence and self-assuredness this time around. Not one to conform to pop industry conventions, Jackson has always been a unique artist on the fringe of mainstream, and this is a very promising return for the artist.&nbsp;