We are an award-winning company uniting filmmakers, photographers, and mixed media artists to create bold visuals, iconic experiences, and compelling narratives across diverse mediums.Driven by innovation, we challenge conventions and push boundaries, crafting sensitive and unexpected ways to captivate and inspire. As curators of talent, we nurture the growth of our artists, fostering their careers and amplifying their voices to new heights. Alongside this, we partner with major brands, offering them a tailored approach that resonates deeply in an ever-evolving cultural landscape.As a global force rooted in Paris, London, Milan, New York, Berlin, Algiers, and Shanghai, BIRTH stands as a core of expertise. Our divisions—major brand advertising, luxury and beauty, photography, music videos, web 4.0, and feature films—embody our forward-thinking vision. We are devoted to delivering timeless, powerful, and iconic work that resonates globally.

Production Company

BIRTH

In Barbara Anastacio's powerful short film made in collaboration with artist and composer KINLAW, a lone worker is caught on the testing platform of an automotive wind tunnel,&nbsp;as the machine powers up, being subjected to it's escalating force.The video for Ride To Ride picks up on a cinematic tradition that goes back to&nbsp;Eadweard Muybridge's work revealing&nbsp;the mechanics of&nbsp;motion in the 1870s.&nbsp;It follows that thread to the present, a time where we’re measured and optimized constantly.&nbsp;"I wanted to film the moment measurement becomes erasure, and sit inside it long enough that it stops feeling like a metaphor," says&nbsp;Anastacio.&nbsp;"Virilio said that to invent the ship is to invent the shipwreck. What, then, have we invented in building machines&nbsp;to measure and improve us?"[imgtoken data:1][imgtoken data:2]&nbsp;

Barbara Anastacio

Kinlaw 'Ride The Ride' by Barbara Anastacio

Kinlaw - Ride the Ride (A Film by Barbara Anastacio)

DJ Snake arrives in Cairo to hold a big party - and check out some of the local performers - in this fast-moving romp by Omani director Chndy.Following the tradition of classic Snake videos launched by the DANIELS-directed classic for Turn Down For What, the video for Cairo Express has a similar cartoonish, knockabout energy, with great characters. And it dials up the flavour and energy&nbsp;of&nbsp;Cairo to the max.It's also another&nbsp;DJ Snake video produced by BIRTH on what appears to be a global tour&nbsp;- following the epic <a href="https://www.promonews.tv/videos/2025/06/19/dj-snake-ft-amadou-mariam-patience-valentin-guiod/91458" target="_blank">Patience</a>, shot in Senegal and Algiers, and the New York-set video for <a href="https://www.promonews.tv/videos/2025/07/18/dj-snake-ft-j-balvin-noventa-luis-rojo/91883" target="_blank">Noventa</a>. And even if the AI-assisted climax in Snake's carnivalesque gig may not be for the purists, it's another banger.[imgtoken data:1][imgtoken data:2]

France

Chndy

Dance

Electronic

DJ Snake 'Cairo Express' by Chndy

DJ Snake - Cairo Express (Music Video)

Nacho A. Villar captures the bittersweet ache of exile in his video for TIF, taking the rapper back to his Algerian homeland.Filmed in an Algerian coastal town and the vastness of the Sahara desert, Villar - of&nbsp;former duo BRBR - brings his distinct signature of global storytelling to a film that unfolds as a sweeping, modern fable on youth, heritage, and displacement.The emotional heartbeat of Villar's film is anchored by rising young actor Youssef, whom the director guides through a devastatingly raw, poignant breakout performance, while&nbsp;the director positions TIF as a silent, haunting observer traversing an Algeria of infinite richness.&nbsp;The tension builds toward its final fracture, where the abrupt end of collective youth directly mirrors the heartbreaking loss of the homeland itself.&nbsp;It's another&nbsp;powerful directorial statement from Villar, formerly of directing duo BRBR, following his&nbsp;<a href="https://www.promonews.tv/videos/2026/03/20/milo-j-ni%C3%B1o-nacho-villar/94455" target="_blank">haunting coming of age-related story for Milo J's 'Niño</a>, released earlier this year.[imgtoken data:1]&nbsp;

Nacho A. Villar

TIF 'Tsawer' by Nacho A. Villar

TIF - TSAWER

Nacho A. Villar directs a compelling tale of grief for Argentine rapper and singer-songwriter Milo J.&nbsp;Set against the raw landscape of Suncho Corral, the video for Niño captures the daily lives of Nicolás Campos and Nemías Suarez, two local teenagers navigating the streets, homes, and cemeteries of their village.Through lingering, slowly unfolding shots, each cinematic vignette by DoP Michal Babinec reveals itself like a living painting, imbued with tragedy, passion and regret.&nbsp;Moving beyond simple observation, the project offers an intimate and organic portrait of rural Argentine youth. Between melancholy and vitality, it explores the delicate balance of staying or leaving in a place where every corner holds a memory.Beautiful filmmaking from&nbsp;Villar, a member of the BRBR collective - which also includes Babinec - based in London, Bratislava and Madrid.&nbsp;[imgtoken data:1]&nbsp;[imgtoken data:2]

Argentina

Milo J 'Niño' by Nacho A. Villar 

Milo J - Niño (Official Video)

Luis Rojo - of film collective BRBR - directs an ambitious promo for DJ Snake featuring J Balvin, shot on the streets of New York.&nbsp;The video for Noventa blends cinematic performance setups with docu-style portraits and footage from the Brooklyn neighbourhood, placing real fans and residents in the heart of the action. Breathlessly paced with some fun edit trickery, its an immersive and hugely effective visual accompaniment to the track.&nbsp;And the video was made under challenging&nbsp;circumstances, especially when it came to permits."The team was determined to film in the heart of a Hispanic neighborhood, with real people, to truly capture the strength and energy of this vibrant community," reveal Birth, Rojo's production company.&nbsp;"The shoot didn’t go unnoticed, helicopters flew overhead, and police units showed up, clearly on edge. But in the face of a joyful, united crowd that only wanted one thing, to sing along with the two artists, there was nothing the authorities could do. The community’s spirit was simply unstoppable."[imgtoken data:1][imgtoken data:2]

Luis Rojo

DJ Snake ft J Balvin 'Noventa' by Luis Rojo

Dj-Snake-Ft.-J.balvin-'Noventa'-by-Luis-Rojo

Boy meets girl in an internet chatroom&nbsp;in Enea Colombi's nostalgic take on early days&nbsp;of online encounters for Ceri Wax.The video for Solo 2 sees a boy with an unusual appearance log into a site like Chatroullette in the late Noughties, seeing myriad faces before a deeper connection is made with a girl - who then starts to dance to the camera. Colombi highlights a moment of innocence, and the rarely discussed up-side of internet connectivity, while also hinting at the darker stuff.[imgtoken data:1]"This music video was inspired by one of the digital phenomena that marked an entire generation: the world of random online encounters (Chatroulette + Omegle)," he describes. "These platforms began with noble intentions and eventually collapsed under their own contradictions. For a while, though, they offered a space for escape, for discovery - a place where one could adopt a second identity or simply be themselves."This is the story of a boy with a deformed appearance. Maybe he truly looks this way, or maybe it’s just the way he sees himself—a projection of his own deep sense of inadequacy. He longs for connection, for someone who can see beyond the surface.[imgtoken data:2]"We were deeply moved by the words of Omegle’s creator: 'From the moment I discovered the Internet at a young age, it has been a magical place to me. Growing up in a small town, relatively isolated from the larger world, it was a revelation how much more there was to discover – how many interesting people and ideas the world had to offer.'In short, the Internet opened the door to a much larger, more diverse, and more vibrant world than I would have otherwise been able to experience; and enabled me to be an active participant in, and contributor to, that world. All of this helped me to learn, and to grow into a more well-rounded person. Moreover, as a survivor of childhood rape, I was acutely aware that any time I interacted with someone in the physical world, I was risking my physical body. The internet gave me a refuge from that fear...'"The music video was made with an extremely limited budget. We recreated the original 2007 Chatroulette interface (now radically changed) with the help of a small team of developers. Thanks to them, we were able to build a casting process involving volunteer participants who became part of this experimental narrative."

Enea Colombi

Alternative

Ceri Wax 'Solo 2' by Enea Colombi

Ceri-Wax-'Solo-2'-by-Enea-Colombi

Valentin Guiod's gripping&nbsp;Patience (or Sabali in Arabic) with music by DJ Snake - a remix of legendary Malian artists&nbsp;Amadou &amp; Mariam's famous song Sabali -&nbsp;follows Moudou, a&nbsp;young Senegalese man, on his epic&nbsp;journey from his homeland to what he hopes is a better future.Starting from the point of when its decided he must leave his home for the family to survive, Guoid crafts the story of the migrant's clandestine odyssey across country&nbsp;with tremendous skill. It's a personal tale, as the migrant first leaves his Senegalese village for the big city before his journey continues across the desert, and his reality and dreams collide.&nbsp;It's also a widescreen epic, as Moudou experiences moments of terror and temptation, as well as sheer grinding tedium of his journey, before a spectacular climax.It's a brilliant achievement, with a wonderful performance by&nbsp;Alassane Diong as Moudou, as well as Omar Sy as his brother and Anna Thiandoum as his love. And by putting us so firmly in the world of one&nbsp;determined and above all, decent person, Guoid makes a crucial contribution to the discussion of a dominating global issue.&nbsp;It also features&nbsp;Amadou &amp; Mariam performing&nbsp;Sabali, and the release of the film, made last year, also follows&nbsp;the&nbsp;death in April of&nbsp;Amadou Bagayoko of&nbsp;Amadou &amp; Mariam.• Valentin Guiod's insights into the making of Patience <a href="https://drive.google.com/file/d/1bi1ZW5qCS6q28aKqzunmhrBmIE1sQtoj/view" target="_blank">here</a>[imgtoken data:1][imgtoken data:2]&nbsp;&nbsp;&nbsp;&nbsp;

Valentin Guiod

World music

DJ Snake ft Amadou & Mariam 'Patience' by Valentin Guiod

Dj-Snake-Ft.-Amadou-&-Mariam-'Patience-'-by-Valentin-Guiod

Algerian-French director Lyna Zerrouki delivers an expansive vision of the meaning of exile in her beautifully crafted video for Palestinian singer-songwriter and rapper Saint Levant.Described as 'the artistic response to our pain', the video for Exile takes place in an huge&nbsp;empty space, dominated by an ice blue backdrop. Blue represents the cold sensation that comes with being forced into exile, far away from his warm, colourful home.But this is also a world which provides a creative space where the artist can perform and collaborate with his orchestra - which happens in the latter part of the video.[imgtoken data:1]&nbsp;&nbsp;"Aesthetically, I&nbsp;wanted to create a different world, a surreal world in which art is the solution," says Lyna Zerrouki. "The message is universal, we’re all human beings and we all deserve peace and justice."Saint Levant and the orchestra playing under the rain represents a form of resilience. It shows that no matter what happens to us, we will keep playing, we will keep pushing and create beyond the circumstances we are in. To me this song is in part about conquering one’s pain to turn it into something glorious and beautiful."[imgtoken data:2]Inspired by film icons whose colour language she reinvents (Kieslowski and the symbolic impact of colours in Trois couleurs:Bleu), Lyna offers a palpable contrast between the icy blue of alienation and sweet memories. A visual language that is enhanced by the use of other media such as dance, fashion and film direction to create a world that is both poetic and surreal.&nbsp;

Lyna Zerrouki

Saint Levant 'Exile' by Lyna Zerrouki

Saint Levant - EXILE (Official Video)

International production company&nbsp;Birth has launched Born Ready, a new music division based out of&nbsp;their London office, with the roster of directors represented by Lee Fairweather of Leethal Reppin'.Born Ready is the home of a number of Birth's roster of directors from their bases in France, UK, US, Germany and Italy -&nbsp;including Valentin&nbsp;Guiod (who won a UKMVA in 2022 for his <a href="https://www.promonews.tv/videos/2022/11/05/thom-draft-breathtaking-valentin-guiod/79866" target="_blank">Thom Draft&nbsp;video for Breathtaking</a>, pictured above),&nbsp;BRBR, Alexandre Moors, Matvey Viks, Theo Gottlieb, and emerging talents including CHNDY and Celine Van Heel.The directors on the Born Ready roster have&nbsp;worked with top artists such as&nbsp;DJ Snake, Arlo Parks, London Grammar, Miley Cyrus, and Kendrick Lamar. The range of talent at their disposal means that the objective of Born Ready is to make music films across a range of genres, from music videos to live shows and artist documentaries.Lee Fairweather says he was drawn to being involved when Birth's CEO Hugo Legrand-Nathan and Birth's London MD Kate Elson explained their vision for Born Ready.&nbsp;“Birth’s appreciation for the modern music video space is infectious," says Fairweather. "Their strategy for approaching talent is fresh and will help open doors for amazing new talent.”Hugo Legrand-Nathan adds: "We want to give our directors the freedom to blend art and music, to create images, soul,&nbsp;rhythm, and killer edits.&nbsp;And we're here to help artists bring their music to life with jawdropping visuals. This is a label for boundless creativity and daring projects and that’s Lee’s&nbsp;DNA."Music&nbsp;has always been at the heart of Birth, with Legrand-Nathan being the force behind some of the most importnat videos in French rap in the 2000s. Birth partner Yohan Ungar, was one of the top music video directors during that era, working with major players like MC Solaar, Getta and Akon."Today, Born Ready is the place for music video directors and anyone whose heart beats for music. We want it to stand for producers and directors who have beats pounding in their veins. People who were born for this. Born ready for music. So we've handpicked the game changers, the next generation. They're young, inventive, raw and fearless. Ready to shake things up and rewrite the rulebook of the industry."&nbsp;• Find out more about Born Ready <a href="https://bornready.birth.tv/" target="_blank">here</a>. Contact Lee Fairweather at Leethal Reppin' <a href="http://lee@leethalreppin.com" target="_blank">here</a>. &nbsp;

Birth Productions

Birth launches new music division Born Ready, repped by Leethal Reppin'  

Valentin Guiod combines a dystopian vision with a suspenseful narrative in his brilliantly cinematic video for Thom Draft.Three inhabitants of an overcrowded city make their escape, through air they are unable to breathe,&nbsp;back to their natural habitat.&nbsp;The winner of Best Production Design in a Video&nbsp;at the UKMVAs in 2022, it's Breathtaking indeed.

Thom Draft 'Breathtaking' by Valentin Guiod

Thom Draft - Breathtaking (Official Video)

A song and video that connects DJ Snake back to his roots, Disco Maghreb&nbsp;is inspired by the iconic Algerian record label of the same name. And Elias Belkeddar's video is an epic celebration of the country and its people.

Elias Belkeddar

DJ Snake 'Disco Maghreb' by Elias Belkeddar

DJ Snake - Disco Maghreb (Official Music Video)

Thibault-Théodore directed a sensual and subversive promo for the iconoclastic French singer Yseult.&nbsp;The video for Bad Boy, which came out late last year, explores eroticism, beauty and surrender in genuinely breathtaking fashion. Rapper Ichon co-stars as Yseult's&nbsp;partner in an affair which involves&nbsp;different aspects of fetish practice in sexual life,&nbsp;the video bares all in both a physical and emotional sense, and is handled with due care by the director.&nbsp;Beautifully shot by DoP David Foulkes, the cinematography feels very much traditional in its technique, but contemporary in its boldness and attitude. And it all leads to a staggering moment of artistic expression and trust by Yseult in the final section of the video.&nbsp;&nbsp;Translating raw emotion into a true piece of art, the creative team have pulled off a wonderful project that elevates the downtempo track.

Thibault-théodore

Yseult 'Bad Boy' by Thibault-Théodore

Yseult-'Bad-Boy'-by-Thibault-théodore

Zhang &amp; Knight's video for&nbsp;Meryem Aboulouafa establishes a distinctive mood all of its own - part-Arabic, part-surrealist - to create a wonderfully evocative video for the Moroccan singer-songwriter's song Deeply.&nbsp;&nbsp;&nbsp;The staging&nbsp;is a stylish set, based on an architecture&nbsp;of courtyards and quadrangles found in North Africa and across the Mediterranean,&nbsp;rendered in serene pastel shades. But within the quadrangle, crowded with people, there is another square&nbsp; - a hole into which dancers teeter and then fall...&nbsp;&nbsp;Aboulouafa is the elegant centre in this haunting&nbsp;scenario, who eventually looks into the hole and reveals its otherworldly secret. The first video by Hannah Palumbo and Linden Feng&nbsp;- aka Zhang &amp; Knight - since joining Birth for French representation is one of their most exquisite.&nbsp;

Zhang + Knight

FRIEND

Singer-songwriter

Meryem Aboulouafa 'Deeply' by Zhang + Knight

Meryem-Aboulouafa.--'Deeply'-by-Zhang-+-Knight

Elly Jackson, aka La Roux, makes her way through an imaginary game of video game golf, in&nbsp;Valentin Guiod's video for Automatic Driver.&nbsp;Swapping out the futuristic sets and styling for a slice of video game nostalgia, Jackson&nbsp;plays a golfer in a surreal virtual world full of fluorescent rocks and terrain. As she adventures deeper into this environment, her surroundings melt and glitch into a rainbow of neon colours, creating an effect that is as striking as it is unusual.&nbsp;La Roux's sound has matured greatly since bursting onto the scene with Going In For The Kill back in the Noughties,&nbsp;and there is a certain confidence and self-assuredness this time around. Not one to conform to pop industry conventions, Jackson has always been a unique artist on the fringe of mainstream, and this is a very promising return for the artist.&nbsp;