Promonews - 18th Aug 2020

Pulse Films have announced the signing of director Winston Hacking to its UK and US music video roster.

An award-winning filmmaker and designer, Hacking is best known for his heralded collaborations with influential artists like Flying Lotus, Run The Jewels and Andy Shauf. Garnering millions of views online, his work has been highlighted by The New York Times, Vogue and selected by Vimeo Staff Picks.

Hacking gained widespread attention and acclaim for two videos he created for singer-songwriter Andy Shauf in 2016, for The Magician and Worst In You, that showcased his stop-frame animating technique using existing 2D archive footage.

His latest music video for Run the Jewels’ supercharged “Ju$t” featuring Pharrell Williams & Zack De La Rocha was released last recently to acclaim online. Speaking of his latest collaboration with the band, Hacking said: “Drawing on the influence of Public Enemy's classic Shut 'Em Down video, we combined cut up images from contemporary and historical events into a psychedelic protest vignette, a visual 'fuck-you' to systemic racism.”

On the subject of his signing to Pulse Films, he added: “I am thrilled to be a part of the Pulse Films team, I have admired the artists on their roster and the work that they produce for a long time.” 

Rik Green, Head of Music Videos at Pulse Films commented: “I'm so excited to welcome Winston to Pulse Films. I've been a long time admirer of his work and it was a dream to kick off our collaboration with his awesome music video for Run The Jewels "JU$T" video! I'm looking forward to making more incredible work together in the future!”

• Watch Winston Hacking's showreel on the Pulse Watch more of Winston's work here

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    Promonews - 18th Aug 2020

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