Ana Matronic, founding member of The Scissor Sisters, will be returning to host the UK Music Video Awards 2025, which takes place this Thursday, October 30th.Preparations are in the final stages for the biggest and best awards show for music video production in the UK and around the world - and the biggest party of the year for the music video-making community. The winners of the 38 categories at this year's UKMVAs with shortlists will be announced on the night - plus the Video of The Year. In addition, two special awards will be presented on the night - the Icon Award and for the first time, the Legend Award - at the ceremony that will take place for the fourth year in succession at Magazine London, in North Greenwich, London, near The O2.Ana Matronic returns to host the show for the third year running, after her triumphant turns, including her mesmerising hold over the excitable UKMVAs audience, in 2023 and 2024 - and being hailed as an "inspiration" by last year's Video Of The year winner Aidan Zamiri. Some tickets may remain for the UKMVAs 2025 ceremony and aftershow party, so check availability for tickets on the UKMVAs website.• The UK MUSIC VIDEO AWARDS 2025 - check availability here

Sergi Fiddes directs a striking satire for Multiscreen, that plays out in a feverish clash of textures, live action, animation and lyrics for the London alt pop duo's Hip To Be Dumb. The video is an assault on the senses - in the best way. The lo-fi, early internet vibe plays to the DIY sensibilities of the track, creating a visual that is engrossing throughout. Fiddes explains that the approach was dictated by the satirical nature of the lyrics, whilst also adopting a nostalgic aesthetic that suited that 80's processed sound. "[The video] explores how futile our attempts of authenticity are in this overwhelming brainrot era, and that the romantic ideals of returning to the 'past' or to 'nature' are easily corrupted into another form of clout-farming," explains Fiddes. "The principle idea was; how much does one's brain need to rot before we regress back to our Ape-like ancestor? Partly inspired by Mike Judge's Idiocracy, I wanted to play with this idea of decline and take it to the Nth degree in pure satirical fashion; inverting the ubiquitous 'March of Progress' illustration that shows the linear evolution of Ape-like ancestor to upright human, into a 'March of Regress', demonstrating the opposite."It became apparent that animation was the only route we were going to achieve this, however, having never done animation previously I was going I needed all the help I could get. Enter Misha Notley, our animator who made life extremely easy over the course of two weeks.Our principle model was based off one of the Mulitscreen duo, viral extraordinaire, Louis Ravens, with certain added accessories like the wired headphones and a matcha as a nod to the classic 'performative male' look. This became one of five animated models that got progressively more ape-like which Misha then had to seamlessly morph into one another over the course of the song whilst also animating distinct running patterns for each one."When it came to the background, I initially wanted something understated and not too distracting. But after chatting with the duo and Misha, it made sense that a more maximalist approach suited the song's vibe much better. In true brainrot style, it's visually overwhelming ultimately playing into the depressing state of affairs the internet culture is tangled up in. However, despite this, it’s still quite playful in this sort of Dystopia-lite kind of way. "A final note - it goes without mentioning this was one of the most collaborative efforts I've had going into a music video and was extremely fun and rewarding to bash heads with Multiscreen and Misha. Having the chance to spitball as many ideas as possible, everything and anything was fair game and I'm delighted with our results!"

Lewis Knaggs self-directs a tender promo for new track Fireball. The ballad meditates on the chaos of the modern world and the inevitable destruction of of us all, the video reflecting a quieter version of this idea. Across a series of naturalistic performance vignettes, we see Knaggs alone, the world a strangely empty, liminal version of the one we usually inhabit. It's a gentle, thought-provoking visual and a great accompaniment to the track.

French filmmaker Gil Gharbi continues his collaboration with French singer, producer and DJ Oklou with an atmospheric drama to accompany her collaboration with FKA twigs.The video for Viscus explores a cinematic trope of the domestic space holding a potential threat - or at least a surprise. But while establishing suspense, with a series of steadicam moves through claustrophobic spaces, Gharbi upends the conventions of the horror or thriller genres.The other presence that Oklou senses, as moves from the garage in her house to the kitchen, then back to the garage - turns out to be the mysterious figure of FKA twigs. But the mystery and the suspense does not end there.

Alma de Ricou and Manon Engel's video for French alt-pop artist Bonnie Banane is an out-of-this-world satire on wellness culture and the pursuit of perfection. You've never seen Yoga done like this before.From balance to body horror: a pursuit of wellness and flexibility morphs into a disturbing obsession, a libidinous cult where there’s fascism in alignment. Intentions migrate, words lose meaning, bodies bend until the breaking point.In the video, Bonnie embodies the wicked guru, headset mic and all, leading a class that slides from serenity into something deliciously unhinged. The directors, both from fashion backgrounds and known for their work with Chanel, Dior, Jean Paul Gaultier and Rick Owens, bring their signature blend of style and satire to create a glossy, hypnotic world.“Hoes of Na is a sharp and provocative critique of the modern yoga world, where the quest for serenity becomes a commercial and aesthetic illusion,” expalin de Ricou and Engel.“The video denounces the spiritual void that can sometimes be associated with the appropriation of yoga in the Occident, and how this practice has been reduced to a fashion phenomenon, often devoid of philosophical substance. Rather than promoting personal awakening, it instead emphasizes image and the perfect body as ends in themselves.”

Akira-Kai Kitazano directs an emotional narrative promo for rising South London artist Nate Brazier. The video for You Know Us explores the last night of a relationship before a couple break up, pondering the heartbreak and messy emotions caught up in the moment. Brought to life through lingering shots of the pair sleepwalking through their rituals for the final time - sharing a cigarette, listening to music - the video boasts a raw, naturalistic aesthetic, and tender performances, with excellent cinematography by DoP James Lahaise.Beautiful work, and a promising introduction to Akira-Kai's work and style as a director.