Morian Mikhail directs a striking promo for rapper Lord Jah-Monte Ogbon. The video for I'm Signed To Lex Now I'm Up unfolds as a faux interview, with the artist in conversation with a pair of "savvy" reporters who gossip about his recent signing to Lex Records.Through Mikhail's sharp eye for detail, the video amplifies the track's central theme: the juxtaposition of newfound success and the authenticity of staying true to oneself.Boasting an off-the-cuff, documentary vibe, the video feels inspired, and is elevated by the cinematic, textural aesthetic. Ogbon comes across as an intriguing artist. It's very cool.
Rob Ulitski - 6 months ago