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Priya Ragu 'Illuminous' by Silence

Rob Ulitski - 3rd Mar 2022

Silence directs a wonderfully offbeat promo for Priya Ragu. 

In the playful yet surreal video for Illuminous, Priya is depicted as four different characters, each of whom abstractly represent Priya's personality, strength, humour and confidence.

The film depicts the artist as a champion in a flurry of conceptual vignettes - a leader addressing her army, a success-obsessed bodybuilder, a warrior on her motor war horse, and a regal goddess supported by her Tamil procession.

It's a brilliant showcase of Ragu's multifaceted skills as a performer, and the sight of her head on a greased-up bodybuilder's torso might just be the most uncanny thing you see all week... 

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Rob Ulitski - 3rd Mar 2022

Tags

  • New Director
  • Performance
  • Uncanny
  • Bodybuilder
  • Success
  • Character
  • Surreal

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Credits

Production/Creative

Director
Silence
Producer
Ellis Fox
Production Company
Executive Producer
Nosisa Majuqwana
1st AD
Sunjna Mullick
Production Assist
Peter Wilson Runner

Camera

Director of Photography
Joe Douglas
Focus Puller
Jeff Vine
2nd AC
Christian Swain

Lighting/Grip

Gaffer
Joe Sherno
Spark
Dragos Czinjepolschi Spark

Art

Production designer
Alan Scott
Art Assist
Filo Derportaberta Art Assist

Casting

Bodybulder
Ryan John Baptiste Trumpet Player

Animation

Animator
Danny Kiln

Editorial

Editor
Silence
Editing company

Grading

Colourist
Myles Bevan

VFX

VFX
Talha Vfx

Agent

Director's Representation

Commission

Commissioner
Kirstin Cruickshank
Label
Warner Records

Rob Ulitski - 3rd Mar 2022

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