Silence directs a wonderfully offbeat promo for Priya Ragu. 

In the playful yet surreal video for Illuminous, Priya is depicted as four different characters, each of whom abstractly represent Priya's personality, strength, humour and confidence.

The film depicts the artist as a champion in a flurry of conceptual vignettes - a leader addressing her army, a success-obsessed bodybuilder, a warrior on her motor war horse, and a regal goddess supported by her Tamil procession.

It's a brilliant showcase of Ragu's multifaceted skills as a performer, and the sight of her head on a greased-up bodybuilder's torso might just be the most uncanny thing you see all week...