Emma Scarafiotti Nica self-directs the stylish promo for Ballo Da Sola. We see Nica at a high-end tea party, looking slightly apathetic, before climbing under the table into a conceptual otherworld. She finds herself catapulted into this parallel dimension with her cat - her animal alter-ego - and finds that every logical rule is reversed, and anything can happen. What starts as a solo affair soon spreads to the other banquet guests, who are free to break themselves from their rigid routines and preconceptions. "In the music video, I decided to merge my passion for music, cinema, and theatre," Nica says. The result is wonderfully whimsical, elevated by strong, textural art direction and playful choreography.
Rob Ulitski - 9 months ago