Marius Gonzalez directs a moving promo for French hip hop artist Josman. The video for Intro is a collection several 'moving-image paintings', that aim to illustrate the emotions described throughout his piece. It's a vivid collaboration between Josman and Gonzalez - who also directed the rapper's video for Un Zder, Un Thé in 2018. Unattached to the lyrics in the traditional sense, the video instead gives free rein to the interpretation and imagination of the viewer.Approached in a minimalistic way, the video echoes the loneliness, isolation and resilience in the track, and visualises these in an abstract way.
Rob Ulitski - 28th Nov 2022