Roger Guàrdia directs a darkly romantic promo for bachata artist Romeo Santos and Rosalía's collaboration with El Pañuelo. Across a series of interconnected vignettes, we see the artists perform individually - and briefly together - intercut with the dramatic interplay of two dancers, who are simultaneously part of and an exception to the world on-screen. Imbued with a contemporary gothic style, the video is washed in a vibrant red and black colour palette, and boasts slick set design, breathtaking fashion and a truly captivating aesthetic. Guàrdia connects the distinctive vignettes through colour choices, cinematography and an abyss-like backdrop, which is seemingly endless and full of haunting beauty in every direction.He was inspired by a line in the lyrics of the song, El amor ciego te quita poder, which means 'blind love takes away your power.' Guàrdia notes that “it came to my mind the vampiric side of passionate love. It can be really intense, illogical, emotional, until it sucks all your energy away.”

Claire Arnold creates a gothic marvel for Bree Runway's Eighties-tastic S.L.Y. The beautifully mounted theatrical concept is a suitable response to Bree's surprising foray into bombastic 80s-style ballad pop, with Bree traversing a gothic building like a fairy tale character, picked out by spotlights, and eventually stepping out into an abstract environment among the clouds. Presenting a haunting fantasy world, the video includes many things viewers will expect from Bree Runway - including slick choreography and extravagant styling - but also a more vulnerable, emotional side to the artist.It all proves that there is little that Bree cannot do. And that very possibly Claire Arnold has been watching Channel 5's rather brilliant 80s Greatest Pop Videos for inspiration...

Directing duo Bedroom wrap up their current campaign of five videos for Beabadoobee, with a 90s-tastic rock performance for Together. Looking as if it was plucked from the archives of infamous Nineties show The Word, the vintage, gothic visuals mirror the era Bedroom are paying homage to. And Bea fully embraces her inner rock chick in this one.The multi-format aesthetic gives the project a rough and ready feel, a carousel of different layers of emotion and meaning, disguised under frenetic home video cameras and lo-fi DIY animation.Sam Allen's banging, old school MTV-style edit brings it all, well, together. Sometimes it really is a case of 'the more cuts the better'.

Archy Marshall, aka King Krule, takes an nighttime stroll through Peckham Rye and triggers a spooky, gory Gothic mystery, in CC Wade's riveting video for Comet Face. Co-written by Wade and Archy’s brother Jack, it starts with Archy waking up on a park bench in his childhood home of Peckham, South London, then encountering period-costumed figures running from a wild, terrorizing beast. Angry, pitchfork-wielding locals are soon in breathless pursuit. And a climactic twist reveals the monster is much closer to home than Archy first thought. Their first collaboration since the beautifully crafted, MVA-winning video for Biscuit Town in 2018, this is much more lo-fi and dramatically frenetic affair, but in its way, just as cinematic. The grainy aesthetic, cinematography has a B-movie vibe to it, while the storyline is straight out of classic horror movie territory.The unremittingly murky London setting invokes Conan Doyle, James Whale, and also perhaps, John Landis's own early '80s tribute to classic horror, An American Werewolf In London. Surely we need a remake of that now...

Belatedly arriving on Promonews after its win in the Best Dance Video Newcomer award at last month's UKMVAs, comes Spanish director Alex Gargot's highly imaginative gothic horror for Cora Novoa.Gargot's impressively-mounted video explores life and death in a surreal and nightmarish vision, as a grief-stricken mother battles overwhelming sadness after the loss of her son - and then the terrifying possibility of his continued presence after death. Rather than following a traditional narrative structure, the scenes are sporadic, exploring different moments in the Mother's tragic breakdown, and jumping backwards and forwards to get a sense of perspective, and to piece the puzzle together. The use of pulsating lighting to generate tension and atmosphere, is also highly effective, and Thais Català's composition and camerawork creates an unsettling yet contemporary world for this story to inhabit. It's creepy but great fun at the same time. Here's a director who is definitely one to watch out for.