videoNo Rome 'Elevator Music (OMG)' by Ben BrookBen Brook reunites with No Rome following the video for Brother with another ambitious visual for Elevator Music (OMG) where, appropriately, the camera keeps going upwards.Brook's video is underpinned by a perpetually rising shot which takes us through derelict floors, each subtly tying into Rome’s self-reflection and linking back to themes established in previous video. Then it breaks out into a to-camera performance enhanced with collage-like FX work for the final 'OMG' section.Blended with analogue textures, uncanny NeRF setups and graphic AI experimentation, the video leans into a dystopian, near-future aesthetic, which perfectly suits the concept. "It was inspired by the old Film4 ident which repeated scenes across a similar movement," Brook explains. "It’s always great watching everything come together on the day. It was quite a small space to work within."[Production designers] Set Sisters had such a task re-dressing for all the scenes, and Sonny tweaking and re-lighting to vary across new takes meant there was a lot of moving parts. But we managed to get just enough coverage after dropping a couple more ambitious/time-consuming takes, and we definitely achieved the desired look."
Rob Ulitski - 22nd Sept 2023