Max Swan 'Paid To Lose' by Chris White
Promonews - 13th Nov 2026
In Chris White's evocative video, Philadelphia-based singer-songwriter Max Swan emerges from an abandoned railway tunnel into a bleak, snowy landscape.
White's camera follows Swan down the snow-covered tracks as he reflects upon his struggles, balancing work, rebuilding a life (Swan lost his home in Hurricane Ida) and making music, in the soul trackΒ Paid To Lose.
β[The song] is about giving everything you have to something without knowing if it'll ever pay off,β explains Swan. βIt's about the sacrifices you make trying to build a life while holding onto the things you love. To me, it's about accepting that losing is sometimes part of the process, but that doesn't mean you stop showing up and trying.β
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Credits
Production/Creative
- Director
- Christopher White
- Producer
- Max Swan
Camera
- Director of Photography
- Christopher White
Editorial
- Editor
- Christopher White
Promonews - 13th Nov 2026