Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Max Swan 'Paid To Lose' by Chris White

Promonews - 13th Nov 2026

In Chris White's evocative video, Philadelphia-based singer-songwriter Max Swan emerges from an abandoned railway tunnel into a bleak, snowy landscape.

White's camera follows Swan down the snow-covered tracks as he reflects upon his struggles, balancing work, rebuilding a life (Swan lost his home in Hurricane Ida) and making music, in the soul trackΒ Paid To Lose.

β€œ[The song] is about giving everything you have to something without knowing if it'll ever pay off,” explains Swan. β€œIt's about the sacrifices you make trying to build a life while holding onto the things you love. To me, it's about accepting that losing is sometimes part of the process, but that doesn't mean you stop showing up and trying.”

Tags

  • Performance
  • Singer-songwriter

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Christopher White
Producer
Max Swan

Camera

Director of Photography
Christopher White

Editorial

Editor
Christopher White

Promonews - 13th Nov 2026

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Music Video Preservation Society
Submit your video