Shay Latukolan executes a brilliant transition from UKMVA-winning choreographer to accomplished music video director for up and coming outfit Love Spells.

The video for Don't Touch is a stylish, performance-led visual that further expands the cinematic world surrounding the artist's debut album, Love Is The Law - centring around Love Spells' frontman Sir Taegen Harris.

The film unfolds within the intimate setting of a neighbourhood bar, where choreography, performance and subtle character interactions drive the narrative. Blending moments of quiet observation with dynamic movement, the video creates a rich visual atmosphere that mirrors the song's understated confidence and magnetic energy.

Latukolan is arguably best known for his work choreographing the Jungle videos - which are entirely choreography-based, of course. Here the choreography is also central but as a director he adds to the world, with a narrative element and more cinematic atmosphere by moving away from a one-shot format. It's a carefully crafted world where every frame feels considered, balancing naturalistic performances with striking visual composition.

Using the emotional rhythm of the track to shape the film's pacing and visual language, the result is an immersive companion piece that complements Love Spells' evolving artistic identity (the other videos are well worth checking out, particularly Keep It To Yourself).

Produced by SMUGGLER, this continues the company's tradition of championing visually ambitious, artist-led filmmaking, pairing bold creative direction with an intimate, character-focused approach to music video storytelling.