Maxim Kelly once again demonstrates that making AI work in the creative space requires real intelligence. 

Kelly's video for Purple Disco Machine is a love letter to Pacha, the legendary Ibiza nightclub, by revisiting its humble beginnings as a holiday hangout for an eclectic variety of likeminded souls, back in the 1970s.

His raw materials for the video for Disco Cherry was original archive footage, mostly photographs, of those days, supplied by the good folks at Pacha. In a similar way to Andrew Dominik's video last year for Nick Cave & The Bad Seeds' Tupelo, Kelly brings these images to life with a sensitive eye. It's illuminating - and also witty. Like in his recent AI-gen videos for Archive, he creates a narrative that is full of mordant, absurd humour.

And if you're not looking for that stuff, you can also dig the vintage vibe, the sense of fun in the original Pacha bar, full of warm textures, groovy dancing and somewhat startling portraiture. And what's more, it's a suitably funky visual for the feelgood track.