Director-DoP duo Noiziac, return for their second video with new indie band Lovejoy, sending frontman Wilbur from the top floor of a high tower block down in a shaky lift with an increasing number of rowdy residents joining the lift making it an accident waiting to happen. 

As with its predecessor for With Rob My Witness, the video for Pay & Display places the world in the forbidding setting of Dwelling Towers - and director Aaron Bishop says there are more to come, with one more part to a three part cycle of videos heralding the band's debut album One Simple Trick, released on 3rd October.

"The environments of the videos were completely different, but the themes and sentiments of the characters are quite similar," says Bishop. "While Rob was built around overstimulation, we wanted this to capture the unpredictable nature of a Friday night train journey home. Everyone except you is plastered and you do your best not to engage in fear of getting roped into other people’s messiness.

"It’s loud, annoying, and weird, but it’s also quite funny. But then there’s the catch of escalating a situation by actively not talking to someone. For me, that’s where I felt a lot of the humour was born from.”

Despite both videos connecting narratively, it was crucial to Noiziac that they could also serve as their own contained stories. “A big part of that came with the styles of each video. Colour was of course a big one. Rob had a very incandescent look almost like the characters were trapped in a furnace, while Pay & Display was meant to mimic that vibe of being absolutely shattered while a painfully bright florescent tube is ringing above you.

"VFX is also something I’ve wanted us to venture further into. We played it quite safe with our last one I think; mainly due to the delivery window, so for this we were dead set on taking it a bit further.”