Following the videos for Diet Pepsi and Aquamarine, Sean Price Williams reunites with pop superstar-in-the-making Addison Rae for their most boundary-pushing and delightfully dizzy collaboration yet.

For Fame Is A Gun, the director/DoP - just signed to Pulse Films - brings his kinetic style to a fever-dream in which Addison plays both platinum blonde bombshell, indulging in a surreal vision of fame's excesses, and her impish, more authentic alter-ego. 

As with the previous videos Williams captures the charisma that has driven the artist's rise from TikTok star to pop star, with an adventurous and irreverent approach. Incorporating unhinged story elements touching on glamour, distortion, and unraveling control, its a boldly adventurous visual, and utterly mesmerizing.

The video, produced by Anora's Oscar-winning Alex Coco this continues Rae’s evolution as a pop artist unafraid to experiment with form and tone - and a big statement of the original vision that Sean Price Williams brings to music videos.