Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Hak Baker 'No Control!' by Priya Ahluwalia

Promonews - 19th Nov 2024

Fashion designer and now director Priya Ahluwalia helms a fast-moving and heartwarming video for Hak Baker, where a houseparty at the Baker gets a multi-generational boost.

In No Control!, Hak is having family and friends round for a social, where all the young ones are told to entertain themselves in the bedroom upstairs. Not surprisingly, that plan does not last very long. Soon the kids are down with the adults, and soon everyone is dancing and living it up in the front room. 

Ahluwalia keeps the camera in constant motion to capture the vibrant energy of the cast and the scenario. And the the wardrobe from the music video pairs her designs with Puma's iconic 'Speed Cat' trainers, featured in the Ahluwalia SS25 show, creating a nostalgic, energetic vibe that complements both Hak Baker’s reggae-influenced music and visuals. 

Featured sponsors

Promonews - 19th Nov 2024

Tags

  • New Director
  • Performance
  • Houseparty

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Priya Ahluwalia
Producer
Finlay Roberts
Production Company
Executive Producer
Martin Roker
Production Manager
Kelland Thomas-Smith
1st AD
Kitty Rajakulasingam
Ella Crawford, Steph McAuley, Angel Felix Lozano

Camera

Director of Photography
Olan Collardy
Focus Puller
Conor Maloney
2nd AC
Louise Tse
Kaia Bashir, Dan Draper

Lighting/Grip

Gaffer
Brook Williams
Senan Blaise

Art

Art Director
Josh Hooper
Production designer
Joe Munro
Allia Georges

Wardrobe

Stylist
Emily Greene
Stylist
Naomi Barling
Make-up
Marie Reitner
Make-up
Tyeesha Scott
Puma / Ahluwalia

Choreography

Movement Director
Michael Boateng

Editorial

Editor
Arsenii Pronkin
Editing company
Anchous

Grading

Colour Producer
Tania De Sousa
Colourist
Denny Cooper
Colour grade company
UNIT

Promonews - 19th Nov 2024

Related Content

Industry News