Hak Baker 'No Control!' by Priya Ahluwalia
Promonews - 19th Nov 2024
Fashion designer and now director Priya Ahluwalia helms a fast-moving and heartwarming video for Hak Baker, where a houseparty at the Baker gets a multi-generational boost.
In No Control!, Hak is having family and friends round for a social, where all the young ones are told to entertain themselves in the bedroom upstairs. Not surprisingly, that plan does not last very long. Soon the kids are down with the adults, and soon everyone is dancing and living it up in the front room.
Ahluwalia keeps the camera in constant motion to capture the vibrant energy of the cast and the scenario. And the the wardrobe from the music video pairs her designs with Puma's iconic 'Speed Cat' trainers, featured in the Ahluwalia SS25 show, creating a nostalgic, energetic vibe that complements both Hak Baker’s reggae-influenced music and visuals.
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Promonews - 19th Nov 2024
Credits
Production/Creative
- Director
- Priya Ahluwalia
- Producer
- Finlay Roberts
- Production Company
- BF
- Executive Producer
- Martin Roker
- Production Manager
- Kelland Thomas-Smith
- 1st AD
- Kitty Rajakulasingam
- Ella Crawford, Steph McAuley, Angel Felix Lozano
Camera
- Director of Photography
- Olan Collardy
- Focus Puller
- Conor Maloney
- 2nd AC
- Louise Tse
- Kaia Bashir, Dan Draper
Lighting/Grip
- Gaffer
- Brook Williams
- Senan Blaise
Art
- Art Director
- Josh Hooper
- Production designer
- Joe Munro
- Allia Georges
Wardrobe
- Stylist
- Emily Greene
- Stylist
- Naomi Barling
- Make-up
- Marie Reitner
- Make-up
- Tyeesha Scott
- Puma / Ahluwalia
Choreography
- Movement Director
- Michael Boateng
Editorial
- Editor
- Arsenii Pronkin
- Editing company
- Anchous
Grading
- Colour Producer
- Tania De Sousa
- Colourist
- Denny Cooper
- Colour grade company
- UNIT
Promonews - 19th Nov 2024