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Prima Queen 'Fool' by Michael Upson

Rob Ulitski - 3rd Oct 2024

Michael Upson directs a sporty promo for indie duo Prima Queen. 

The video for Fool is the first of three videos in preparation for the band's debut album, and sees the pair head for the athletics track for some intense training. Progressing through a number of sports, the video has a dreamlike, idiosyncratic style, which perfectly suits the offbeat concept. 

Filmed across two days in Hemel Hempstead, Upson explains "the idea of the video was to explore the vulnerability of the track in a fun, silly, light-hearted way." Mission accomplished. 

Rob Ulitski - 3rd Oct 2024

Tags

  • Performance
  • Training
  • Athletics
  • Track
  • Hemel Hempstead
  • Silly

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Credits

Featured here in the credits?

Production/Creative

Director
Michael Upson
Producer
Chris Upson
Producer
Chris Upson
Producer
Max Yeoman
Production Company
Hello Mary Films
1st AD
Chris Upson
Creative Director
Kiera Simpson

Camera

Director of Photography
Joseph Brunt
Focus Puller
Louis Peppiatt

Lighting/Grip

Gaffer
Sanjoli Malani

Art

Production designer
Louisa Karayiannis

Wardrobe

Stylist
Grace Power
Make-up
Rafael Clark

Choreography

Choreographer
Edith Amelie

Editorial

Editor
Peter Schmid

Grading

Colourist
Fraser Twitchett
Colour grade company
Okay Studio

Commission

Label
Submarine Cat Records

Rob Ulitski - 3rd Oct 2024

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