Michael Upson directs a sporty promo for indie duo Prima Queen. The video for Fool is the first of three videos in preparation for the band's debut album, and sees the pair head for the athletics track for some intense training. Progressing through a number of sports, the video has a dreamlike, idiosyncratic style, which perfectly suits the offbeat concept. Filmed across two days in Hemel Hempstead, Upson explains "the idea of the video was to explore the vulnerability of the track in a fun, silly, light-hearted way." Mission accomplished.