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Tendai 'Twin Flame' by Jay Russell

Promonews - 10th June 2024

Tendai is out in the city, reeling from the impact of a painful breakup, in Jay Russell's video for Twin Flame.

Russell creates an oppressive urban atmosphere around the young R&B singer, wandering through monochrome London streets. DoP Jed Darlington-Roberts' captures Tendai's desperate mood through the gritty cinematography, with inventive portraits and long lens shots tracking his progress.   

"As he stands in the city, stuck in the moment, disorientated, the confusion of lost love holding him back, he grapples at how he arrived at this very spot," explains Russell. "As the city passes him by, his enigmatic performance grabs us, as he reflects on a journey that led him here."

Promonews - 10th June 2024

Tags

  • Performance
  • R&B
  • Black & White

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Credits

Production/Creative

Director
Jay Russell
Producer
Patrick Armstrong
Producer
Elliot Barker
Production Company

Camera

Director of Photography
Jed Darlington-Roberts
Focus Puller
James Huthwaite

Lighting/Grip

Key Grip
Maxi Burgess

Editorial

Editor
Jack Foster
Editing company
Society Post House
Edit Producer
Paula Fodor

Grading

Colourist
Sharon Chung
Colour grade company
Avenues Studio

Commission

Label
Def Jam 2070

Promonews - 10th June 2024

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