Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

shortstraw. 'Good For Nothing' by Charlie & Charlie

Rob Ulitski - 11th Apr 2024

New directing team Charlie & Charlie introduce young Coventry poet-rapper shortstraw. with a visually inventive take on the horrible state of the nation.

Through a montage of playful vignettes the directors present a personal reflection of England in 2024 - a dreary land of zero hours, grey skies, chip shops, rain (lots of rain), bad telly and food banks. But into this catastrophe comes the irrepressible shortstraw. (aka Erin West) to deliver a dynamic performance of the anthemic Good For Nothing.

It's a version of the UK we can all recognise, with just the slightest glimmer of optimism and hope breaking through. And a perfect introduction to the artist. 

"We wanted to represent this sense of place and reflect the weird kind of 'hopeful' desolation' in the lyrics in a non-clichéd way," say Charlie Drinkwater and Charles Gall - aka Charlie & Charlie.

"We wanted to focus on a set of performances and keep Erin front and centre to help build the unique world of shortstraw."

Featured sponsors

Rob Ulitski - 11th Apr 2024


  • Director's notes
  • New Directors
  • Hip Hop
  • Gloomy
  • UK
  • Performance
  • Dreary
  • Vignette
  • Captivating

Popular content


Problem with this page? Let us know



Charlie & Charlie
Aleisha Digby
Production Company
Drinkwater Studio
Executive Producer
Charlie Drinkwater
Executive Producer
Charles Gall
Executive Producer
Shamus Palmer
Runner – Michael Andrew
Sound – Conor Fensom


Director of Photography
Jorge Higgins
Focus Puller
Alex Rawson
2nd AC
Oli Wesley
2nd Unit DoP
Charlie & Charlie


Will Jessel
Spark – Ed Irvine


Art Director
Courtney Page


Lead actor
Gary Muir
Lead actor
Jon Thorne
Lead actor
Barry Williams
Lead actor
Maithri Galapitiya
Cowboy – Kim Morton C/o The Casting Collective
Roger Bays, Barry Williams, Keith Russell, Maithri Galapitiya, Gary Muir, Jon Thorne


Charlie & Charlie


Colour Producer
Alice Gilfillan
Nielsan Bohl
Colour grade company

Rob Ulitski - 11th Apr 2024

Related Content

Industry News

Promonews logo

Music video creativity everyday.
Submit your video