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Emil James 'Bounce & Sway' by Ted Clarke

Rob Ulitski - 2nd Apr 2024

Ted Clarke directs an inventive performance promo for up-and-coming rapper Emil James. 

The video for Bounce & Sway was shot in Brixton and Kentish Town's Map Café, and features dreamlike performance vignettes, captured from unusual perspectives. 

Utilising VFX transitions and creative lens choices, the aesthetic is slick yet experimental, and well suited to the yearning track. A great introduction to the artist, with some impressive imagery.

Rob Ulitski - 2nd Apr 2024

Tags

  • Hip Hop
  • Performance
  • Map Cafe
  • Brixton
  • Unusual Perspectives
  • Yearning
  • aesthetic

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Credits

Production/Creative

Director
Ted Clarke
Producer
Emil James
Producer
Ted Clarke
Production Company

Camera

Director of Photography
Michael Lloyd

Editorial

Editor
Christian Radclyffe

Grading

Colourist
Katarzyna Przado

VFX

Cigarette Rotoscope
Max Sharman-Coe

Rob Ulitski - 2nd Apr 2024

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