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Kēynes 'Low Lows & Ceremonies' by Farai Dube

Promonews - 12th June 2023

Toronto-based singer-songwriter Kēynes - aka Keynes Woods - collaborates with longtime creative partner Farai Dube on the high concept, cinematic video for Low Lows & Ceremonies, reflecting upon the beautiful mess of life.

Taken from his just released EP Avant Garden, Farai Dube's music video directing debut is a beautifully-crafted rumination  about the highs and lows of love lost, in a vibrant, fun but meaningful way. 

Shot by award-winning Canadian cinematographer Peter Hadfield, the stylish imagery incorporates elements of misdirection through various set-ups involving Kēynes. It employs a very intentional colour palette, match cuts, quick cuts, vignettes, non-linear and meta-narrative, to tell a story drenched in symbolism, where smoke and fire and the use of forced perspective feature prominently.   

Supported by production from Merchant Productions in Toronto, Wrack at Wieden + Kennedy London, WeAreCovert on VFX and Electric Theatre Collective on the colour grade, this is a very successful showcase for an intriguing new artist: ambitious, absorbing and thoroughly entertaining.

Tags

  • New Director
  • Soul
  • R&B

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Production/Creative

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Farai Dube
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1st AD

Camera

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Key Grip

Art

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Promonews - 12th June 2023

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