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DMA's 'Forever' by Lucy Knox

Rob Ulitski - 13th Apr 2023

Lucy Knox directs an intimate portrait of life on the Isle of Sheppey, in this tender promo for Australian band DMA's. 

Shot with a crew of four at the start of the year, the video is a charming exploration of people and place, following a central narrative with accompanying portrait vignettes of different residents. 

Exploring the complex relationship between a father and his daughter, the video is one that really pulls at the heartstrings, and the docu-style aesthetic helps convey a story that is both personal and universally relatable. 

A masterclass in blending narrative and documentary elements, and a very well executed video indeed. 

Rob Ulitski - 13th Apr 2023

Tags

  • Indie Rock
  • Isle of Sheppey
  • Documentary
  • Portrait
  • Vignette
  • Relationship
  • Family

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Credits

Production/Creative

Director
Lucy Knox
Producer
Sandrus Wilson
Production Company
Tina Ldn
Production Manager
Charlotte Skeate

Camera

Director of Photography
Henry Lockyer
Focus Puller
Rebecca Richards

Lighting/Grip

Gaffer
Nathan Rubins

Wardrobe

Stylist
Margherita Alaimo

Casting

Casting director
Lead actor
Nick Bartlett
Lead actor
Natasha Atkinson

Editorial

Editor
Leila Gaabi
Editing company
The Editors

Grading

Colourist
Matt Fezz

Commission

Commissioner
I Oh You

Rob Ulitski - 13th Apr 2023

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