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Lucia and The Best Boys 'When You Dress Up' by Rianne White

Rob Ulitski - 3rd Apr 2023

Rianne White directs an ethereal promo for Lucia and The Best Boys. 

Opening with mesmerising rippled textures and the introduction of an otherworldly environment, the video features Lucia performing in the depths of a swampy alien marshland. 

Diving into a hypnotic montage of dreamy, mysterious portraits, it's a powerful visual that is bewitching to watch. 

DoP Natasha Duursma's high contrast cinematography and constrained - yet beautifully dynamic - camera movement elevates the imagery, and helps guide viewers through the abstract piece. 

Rianne White and and Lucia sum up the concept in a simple, intriguing manner: "This is a love letter to embracing every version of yourself. Smashing through a prism of histories, this portrait wrestles with the undercurrent of what makes us who we are."

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Rob Ulitski - 3rd Apr 2023

Tags

  • Performance
  • Abstract
  • alien
  • Marshland
  • Studio
  • portrait

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Credits

Production/Creative

Director
Rianne White
Producer
Marcy Paterson
1st AD
Ollie Hilton

Camera

Director of Photography
Natasha Duursma
Focus Puller
Rasmus Rani
2nd AC
Sean Munroe

Lighting/Grip

Gaffer
Neil Mcmillan
STUART ANDERSON

Art

Production designer
Furmaan Ahmed
ASSISTANT ART DIRECTOR
Sam McDermott
ART ASSIST
Keiss Marshall

Wardrobe

Stylist
Matt King
Wardrobe
Weiran Studio
Make-up
Mv Brown
PARTSOF4
Nina Candidio, Rosie Broadhead, Genevieve Devine

Editorial

Editor
Rianne White

Grading

Colourist
Tom Mangham
Colour grade company

VFX

VFX
Jack Lang

Agent

Director's Representation

Commission

Commissioner
Charlie Shawcross
Label
Communion Music

Misc

Creative Director
Ronan Park

Rob Ulitski - 3rd Apr 2023

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