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Ashnikko 'Worms' by Raman Djafari

David Knight - 10th Mar 2023

Raman Djafari combines live action and animation to brilliant effect in the extraordinary new video for the brilliant Ashnikko - creating a Mad Max-esque dystopian landscape to transform the pop star into a monster truck-wielding hero, fighting off robot overlords as she navigates a strange new world.

In an intense bombardment of visual imagination, Djafari fuses his signature aesthetic of texturally rich CGI with the unhinged, transgressive ambitions of Ashnikko, to create a wonderful, weird, high-octane action movie. 

The influences on the video range from painters Bruegel and Carravagio, to Bjork, to 90s animes like Neon Genesis Evangelion - but you really have to watch on repeat to catch everything that is going on.

Djafari worked closely with Ashnikko and her creative director Vassu Vu in conceptualising the video for Worms - which takes the distinctive style of his previous work - such as his massively successful video for Elton John and Dua Lipa's Cold Heart - into a whole new dimension.

"I wanted to create a vast world that stretches way beyond the bounds of this one music video, like there's an abundance of stories waiting to be told," says Djafari. 

"I indulged my love for creature design and developed dozens of individual characters, monsters, robots and a huge monster truck. It was important to me to bring the world around this album to life, with a richness that reflects the depth of the music and lyrics.

"Working with Ash and Vasso was a truly precious collaboration between artists - they supported and trusted my personal interpretation of the universe they created together. Looking back, I wish I could have spent more time in this world. I feel like this video barely scratches the surface of what I would love to create together with Ashnikko.

"Fingers crossed we'll get another chance to collaborate in the future.”
 

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David Knight - 10th Mar 2023

Tags

  • Animation
  • Director's notes
  • Pick of the Day
  • UKMVAs 2023 nominee
  • Pop

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Credits

Production/Creative

Director
Raman Djafari
Producer
Jake River Parker
Head Of Production
Alex Halley
Creative Director
Vasso Vu
Production Company
Executive Producer
Josef Byrne
Production Manager
Rowan Mackintosh King
1st AD
Julia Pavliuk
Production Assistant
Maddy Williams
Production Runners
Leda Contopanagos, Krishita Desai, Tom Gonzalez, Tom Willows

Camera

Director of Photography
Hunter Daly
1st AC
Rupert Hornstein
2nd AC
Nicola Braid
Camera operator
Tanmoye Khan
AC (Prep Day)
Joe McDonald
DIT
Rosie Taylor

Lighting/Grip

Gaffer
Laurent Arnaud
Sparks
Johnjoe Besagni, Kieran Brown
Desk Op
Huson Daly
LED Tech
Pavel Stici

Art

Art Director
Laura Little
Art Assistants
Jaclyn Pappalardo, Chris Dent
Art Assistants (Prep Day)
Jack Boston Oswald, Joshua Douglas-Warne, Alexander King, Thabet Kimili

Wardrobe

Stylist
Holly Wood
Hair (Artist)
Claire Moore
Hair
Mee Kyung Kim Porter
Make-up
Georgia Olive
Stylist Assistant
Izzy Frost
MUA Assistant
Carly Roberts
Nails
Imarni

Animation

Storyboards
Raman Djafari, Mysie Pereira
Animatic Editor
Isabel Gomez
Concept Artist
Camille Perrin
CG Background Design
Raman Djafari
CG Lighting, Camera & Layout
Raman Djafari
CG Character Animation & Rigging
Dominic Lutz, Harry Bhalerao, Barney Abrahams, Nate Die
CG Artists
Sandrine Gimenez, Klaas Harm Deboer, Michael Marczewski
Additional Lighting
Balasz Simon
VFX Lead
John Malcolm Moore
Compositors
Andrew Khosravani, Vladislav Enshin, Caroline Terrago

Editorial

Editor
Rich Woolway
Sound design
Rich Martin
Edit Assist
Chris Hutchings
Edit Producer
Maggie McDermott
Sound Design
Absolute Post
Additional Sound Design
Daniel Panayi
Additional Sound Design
Paminos Kyriazis
Sound Design Producer
Peter Winslett

Grading

Colourist
George Neave
Colour grade company
Colour Producer
Kathryn Tallis

VFX

VFX Supervisor
John Malcolm Moore

Commission

Commissioner
Sam Seager

Misc

Animation Producer
Molly Turner
Character Design
Raman Djafari
Special Thanks
Will Hooper

Other credits

Manager

GEORGE SHEPHERD

Day to Day Manager

HANNAH BROWNE

BTS Content

EVE MAHONEY

David Knight - 10th Mar 2023

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