Ashnikko 'Worms' by Raman Djafari
David Knight - 10th Mar 2023
Raman Djafari combines live action and animation to brilliant effect in the extraordinary new video for the brilliant Ashnikko - creating a Mad Max-esque dystopian landscape to transform the pop star into a monster truck-wielding hero, fighting off robot overlords as she navigates a strange new world.
In an intense bombardment of visual imagination, Djafari fuses his signature aesthetic of texturally rich CGI with the unhinged, transgressive ambitions of Ashnikko, to create a wonderful, weird, high-octane action movie.
The influences on the video range from painters Bruegel and Carravagio, to Bjork, to 90s animes like Neon Genesis Evangelion - but you really have to watch on repeat to catch everything that is going on.
Djafari worked closely with Ashnikko and her creative director Vassu Vu in conceptualising the video for Worms - which takes the distinctive style of his previous work - such as his massively successful video for Elton John and Dua Lipa's Cold Heart - into a whole new dimension.
"I wanted to create a vast world that stretches way beyond the bounds of this one music video, like there's an abundance of stories waiting to be told," says Djafari.
"I indulged my love for creature design and developed dozens of individual characters, monsters, robots and a huge monster truck. It was important to me to bring the world around this album to life, with a richness that reflects the depth of the music and lyrics.
"Working with Ash and Vasso was a truly precious collaboration between artists - they supported and trusted my personal interpretation of the universe they created together. Looking back, I wish I could have spent more time in this world. I feel like this video barely scratches the surface of what I would love to create together with Ashnikko.
"Fingers crossed we'll get another chance to collaborate in the future.”
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David Knight - 10th Mar 2023
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Credits
Production/Creative
- Director
- Raman Djafari
- Producer
- Jake River Parker
- Head Of Production
- Alex Halley
- Creative Director
- Vasso Vu
- Production Company
- B
- Executive Producer
- Josef Byrne
- Production Manager
- Rowan Mackintosh King
- 1st AD
- Julia Pavliuk
- Production Assistant
- Maddy Williams
- Production Runners
- Leda Contopanagos, Krishita Desai, Tom Gonzalez, Tom Willows
Camera
- Director of Photography
- Hunter Daly
- 1st AC
- Rupert Hornstein
- 2nd AC
- Nicola Braid
- Camera operator
- Tanmoye Khan
- AC (Prep Day)
- Joe McDonald
- DIT
- Rosie Taylor
Lighting/Grip
- Gaffer
- Laurent Arnaud
- Sparks
- Johnjoe Besagni, Kieran Brown
- Desk Op
- Huson Daly
- LED Tech
- Pavel Stici
Art
- Art Director
- Laura Little
- Art Assistants
- Jaclyn Pappalardo, Chris Dent
- Art Assistants (Prep Day)
- Jack Boston Oswald, Joshua Douglas-Warne, Alexander King, Thabet Kimili
Wardrobe
- Stylist
- Holly Wood
- Hair (Artist)
- Claire Moore
- Hair
- Mee Kyung Kim Porter
- Make-up
- Georgia Olive
- Stylist Assistant
- Izzy Frost
- MUA Assistant
- Carly Roberts
- Nails
- Imarni
Animation
- Storyboards
- Raman Djafari, Mysie Pereira
- Animatic Editor
- Isabel Gomez
- Concept Artist
- Camille Perrin
- CG Background Design
- Raman Djafari
- CG Lighting, Camera & Layout
- Raman Djafari
- CG Character Animation & Rigging
- Dominic Lutz, Harry Bhalerao, Barney Abrahams, Nate Die
- CG Artists
- Sandrine Gimenez, Klaas Harm Deboer, Michael Marczewski
- Additional Lighting
- Balasz Simon
- VFX Lead
- John Malcolm Moore
- Compositors
- Andrew Khosravani, Vladislav Enshin, Caroline Terrago
Editorial
- Editor
- Rich Woolway
- Sound design
- Rich Martin
- Edit Assist
- Chris Hutchings
- Edit Producer
- Maggie McDermott
- Sound Design
- Absolute Post
- Additional Sound Design
- Daniel Panayi
- Additional Sound Design
- Paminos Kyriazis
- Sound Design Producer
- Peter Winslett
Grading
- Colourist
- George Neave
- Colour grade company
- CT
- Colour Producer
- Kathryn Tallis
VFX
- VFX Supervisor
- John Malcolm Moore
Commission
- Commissioner
- Sam Seager
Misc
- Animation Producer
- Molly Turner
- Character Design
- Raman Djafari
- Special Thanks
- Will Hooper
Other credits
Manager
GEORGE SHEPHERD
Day to Day Manager
HANNAH BROWNE
BTS Content
EVE MAHONEY
David Knight - 10th Mar 2023