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Genesis Owusu 'GTFO' by Uncle Friendly

David Knight - 29th July 2022

Uncle Friendly returns to music videos after a six year absence to shoot the new music video for multi-ARIA award-winning Ghanaian-Australian artist, Genesis Owusu, GTFO - and test the viewer's squeamishness at the sight of horrible bugs.

The film opens with Owusu - aka Kofi Ansah - kneeling in prayer before a candle-lit shrine in his home, reciting the song's opening lines. But then something distracts him: a great big cockroach scuttling across his living room floor.

Something clearly must be done about this hideous creature. But what follows is just like one of those old-time cartoons - with Owusu as Wile E Coyote, or Elmer Fudd. His attempts to destroy the offending insect - by bug repellent spray, cricket bat, and whatever comes to hand - has catastrophic results. But only on himself and his apartment, while demonstrating the famed death-defying qualities of the irritatingly indestructable roach.

And it is brilliantly done. This is a superbly daft yet riveting action-comedy from Aussie director Uncle Friendly - aka Rhett Wade-Ferrel. He uses all his experience as a director, writer - and sometime stuntman - to extract the maximum impact from his scenario, eliciting excellent performances from both the artist and his deadly nemesis.

The bug is mainly a CGI creation, in fact, but an entirely convincing one. You may even start rooting for the little critter...

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David Knight - 29th July 2022

Tags

  • Animation
  • CGI
  • Comedy
  • VFX

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Credits

Production/Creative

Director
Uncle Friendly
Producer
Martin Box
Production Company
AIRBAG
Production Company
Managing Partner
Adrian Bosich

Camera

Director of Photography
Jack Saltmiras

Art

Art Director
Imogen Walsh

Editorial

Editor
Graeme Pereira

Grading

Colourist
Edel Rafferty

Misc

Creative Director
Ady Neshoda/OURNESS
Writer
Kofi Ansah
Writer
Uncle Friendly

David Knight - 29th July 2022

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