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Knucks ft Stormzy 'Die Hard' by Dir. Lx

Promonews - 17th May 2022

Dir. Lx's third video for Knucks' new album Alpha Place is a slick, stylish, movie-referencing affair for the track Die Hard - featuring Stormzy.

Not surprisingly considering its title, the video pays homage to the classic Bruce Willis-starring actioner - with Knucks donning a singlet to crawl through an air vent. But there are nods to a few other cult movies besides - including American Psycho, Bad Boys and Seven.

Lx utilizes numerous toys in his mission to create a sophisticated visual for this excellent track, and ultimately this is a great showcase for the easy charisma and charm of both featured artists. Knucks and Stormzy look cool, calm and collected throughout.

But the video does finish on a poignant note, with a visual tribute to the late Jamal Edwards, founder of SBTV and music entrepreneur who died in February, aged just 31. He was such an important figure to a lot of people, including Knucks and Stormzy - and also to Lx, who began his career at SBTV, where he met some of the artists that have become key collaborators in his career to date.   

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Promonews - 17th May 2022

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  • Performance
  • Grime

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Credits

Production/Creative

Director
Dir. Lx
Producer
Dayo Moshood
Production Company
Executive Producer
Micheal Newton
Production Manager
Haben Ghebrehiwet
1st AD
Danny Rumbelow 
Production Assistant
Michael Ojogwu
2nd AD
Sue King
Runners
Archie Slack, Miles Ahmad, Dami Alokolaro

Camera

Director of Photography
Toby Leary
Focus Puller
Eyyaz Chishty
2nd AC
Joshua Higgins
Steadicam
Marcus Albertsen
Camera Trainee
Sam Papidas
Drone Op
Jack Mould

Lighting/Grip

Gaffer
Massimo Filippi
Key Grip
Adrian Greenfield
Sparks
Breandan Macbennet, Alessandro Bononi

Art

Production designer
Anthony Hensman
Art Assistant
Callum Pearson
Mural Artist
Aaron Mapengo

Wardrobe

Stylist
Klint
Stylist
Daisy Deane
Stylist
Kayode
Make-up
Jessica Mcquaid
Stylist Assistant
Olivia Leitch
Tailor
Tommy Raba
Tailors Asst
Zahra Goh

Editorial

Editor
Dir. Lx

Grading

Colourist
Daniela Rotaru
Colour grade company
Glassworks
VFX
Daniela Rotaru

Commission

Commissioner
Mark Henry
Commissioner
Sandy Abuah
Label
True Tribe

Promonews - 17th May 2022

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