Knucks ft Stormzy 'Die Hard' by Dir. Lx
Promonews - 17th May 2022
Dir. Lx's third video for Knucks' new album Alpha Place is a slick, stylish, movie-referencing affair for the track Die Hard - featuring Stormzy.
Not surprisingly considering its title, the video pays homage to the classic Bruce Willis-starring actioner - with Knucks donning a singlet to crawl through an air vent. But there are nods to a few other cult movies besides - including American Psycho, Bad Boys and Seven.
Lx utilizes numerous toys in his mission to create a sophisticated visual for this excellent track, and ultimately this is a great showcase for the easy charisma and charm of both featured artists. Knucks and Stormzy look cool, calm and collected throughout.
But the video does finish on a poignant note, with a visual tribute to the late Jamal Edwards, founder of SBTV and music entrepreneur who died in February, aged just 31. He was such an important figure to a lot of people, including Knucks and Stormzy - and also to Lx, who began his career at SBTV, where he met some of the artists that have become key collaborators in his career to date.
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Credits
Production/Creative
- Director
- Dir. Lx
- Producer
- Dayo Moshood
- Production Company
- CL
- Executive Producer
- Micheal Newton
- Production Manager
- Haben Ghebrehiwet
- 1st AD
- Danny Rumbelow
- Production Assistant
- Michael Ojogwu
- 2nd AD
- Sue King
- Runners
- Archie Slack, Miles Ahmad, Dami Alokolaro
Camera
- Director of Photography
- Toby Leary
- Focus Puller
- Eyyaz Chishty
- 2nd AC
- Joshua Higgins
- Steadicam
- Marcus Albertsen
- Camera Trainee
- Sam Papidas
- Drone Op
- Jack Mould
Lighting/Grip
- Gaffer
- Massimo Filippi
- Key Grip
- Adrian Greenfield
- Sparks
- Breandan Macbennet, Alessandro Bononi
Art
- Production designer
- Anthony Hensman
- Art Assistant
- Callum Pearson
- Mural Artist
- Aaron Mapengo
Wardrobe
- Stylist
- Klint
- Stylist
- Daisy Deane
- Stylist
- Kayode
- Make-up
- Jessica Mcquaid
- Stylist Assistant
- Olivia Leitch
- Tailor
- Tommy Raba
- Tailors Asst
- Zahra Goh
Editorial
- Editor
- Dir. Lx
Grading
- Colourist
- Daniela Rotaru
- Colour grade company
- Glassworks
- VFX
- Daniela Rotaru
VFX
Commission
- Commissioner
- Mark Henry
- Commissioner
- Sandy Abuah
- Label
- True Tribe
Promonews - 17th May 2022