User Accounts

Atarashii Gakkou '[Woo! Go!]' by Mackenzie Sheppard

Rob Ulitski - 28th Apr 2022

Mackenzie Sheppard directs a brilliant promo for Japanese pop outfit Atarashii Gakkou.

[Woo! Go!] is a music video made for Nike to launch NIKE JUKU, a new program to improve the physical, emotional and mental health of students in Japan, who are under so much pressure to perform that they notoriously attend cram schools (“juku”).

The video opens with a classroom full of students all exhausted and struggling to stay engaged, before the girl group crash the venue with a choreographed performance which provides a moment of clarity and pause. 

It's over the top in the best way, and feels very organic in its presentation, despite the offbeat nature of the vignettes. Unique, distinctive and for a good cause - what more can we ask for? 

Rob Ulitski - 28th Apr 2022

Tags

  • Branded music video
  • Pop
  • J-Pop
  • J-Pop
  • Nike
  • Brand
  • Nike Juku
  • offbeat
  • Japan

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Mackenzie Sheppard
Producer
Daisuke Misu
Production Company
AOI Pro.
Production Manager
Kazuki Omi
Production Manager
Kanako Sato

Camera

Director of Photography
Mikul Eriksson

Art

Production designer
Masami Tanaka

Wardrobe

Stylist
Yoppy
Hair
Phoebe

Choreography

Choreographer
Nozomi De Lencquesaing

Casting

Casting director
Mai Ikeda
Casting director
Misaki Matsui
Casting director
Rikiya Takano

Animation

Animation Director
Takashi Ohashi

Editorial

Editor
Sachi Sasaki

Grading

Colourist
Mikey Rossiter
Colourist
Haruka Okutsu

Misc

Rob Ulitski - 28th Apr 2022

Related Content

Industry News